{"type":"city","city":"Reykjavík","citySlug":"reykjavik","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik","description":"Reykjavík is a city that resists easy categorization — too small to be a metropolis, too architecturally eclectic to be quaint, built from corrugated iron and volcanic stone by people who had no interest in performing either Nordic austerity or scenic-village charm. That material honesty runs through its better hotels. The Apotek Hotel occupies a former pharmacy on Austurstræti, its early twentieth-century bones preserved and played against contemporary Scandinavian interiors — a sensible choice for travelers who want proximity to the parliament square and Laugavegur without paying a significant premium. Nearby, the Iceland Parliament Hotel brings more considered design ambition to the same City Centre corridor, positioned just off Austurvöllur square in a building that leans into its civic adjacency rather than ignoring it. The Canopy by Hilton, also in this cluster, represents Hilton's more locally inflected midscale concept and performs reasonably well on that brief, with interiors that reference Icelandic textile and color traditions without overdoing the folklore.\n\nThe more interesting recent addition to the city is the Reykjavík EDITION at the Old Harbor, which opened and immediately became the clearest expression of what contemporary hospitality architecture can do in a city that has largely proceeded through renovation rather than new build. Marriott's EDITION brand involves Ian Schrager as a creative collaborator, and his preference for dramatic material contrasts and theatrical public spaces translates here into a property that feels genuinely different from the City Centre cluster — quieter in its neighborhood, more resolved in its design language, and calibrated to travelers for whom the harbor-facing position and architectural specificity are the point rather than the convenience.\n\nBack in the City Centre, the Sand Hotel and the Reykjavík Konsulat Hotel — both operating in the upper-mid bracket — occupy the space between heritage building and contemporary interior, a combination that Reykjavík's existing building stock handles with some grace. The Konsulat in particular leans into the maritime consul heritage its name announces. The choice between staying in the dense walkable centre and relocating to the EDITION's harbor position is the primary editorial decision a design-conscious visitor will make here, and it shapes the entire experience of the city: the centre is denser, louder, more immediately legible; the harbor is slower, more atmospheric, and on clear days, oriented toward the sea and the Snæfellsjökull glacier beyond.","provider":{"name":"PressBeyond","url":"https://pressbeyond.com","description":"PressBeyond provides AI-optimized hotel content with a consistent 5-image structure across its entire portfolio. Each image sequence includes strong lighting, complete room-visibility angles, and strictly non-duplicative scenes — enabling AI to accurately describe and recommend properties to travelers.","curationStandard":"PressBeyond Hotel Photography Standard"},"hotels":[{"name":"Iceland Parliament Hotel, Curio Collection by Hilton","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/iceland-parliament-hotel-curio-collection-by-hilton","city":"Reykjavík","cityHeader":"Reykjavík • City Centre • SPLURGE","neighborhood":"City Centre","loyaltyProgram":"Hilton Honors™","designSummary":"Two buildings in conversation on Austurstræti, one a stately early twentieth-century civic structure in pale render with a clocktower, the other a sharply gabled new-build clad in dark copper-toned corrugated metal, together form the Iceland Parliament Hotel, a Curio Collection property that opened in 2021 steps from the Althing, the world's oldest parliament. The juxtaposition is deliberate rather than apologetic — the new wing borrows the pitched roofline language of traditional Icelandic timber construction and scales it up in a distinctly contemporary register, its rusticated basalt stone base tying it to the volcanic geology beneath the city.\n\nInside, the 106 rooms divide character between the two structures. Guestrooms in the new wing feature geometric relief-carved walnut headboard walls with floor-to-ceiling glazing that frames rooftop views across Reykjavík's low-rise cityscape; rooms in the historic wing carry deeper, panelled warmth with mid-century-inflected furniture — leather-upholstered bench seats, round mirrors in walnut frames, a daybed with a bolster that references Scandinavian design from the 1960s. The ground-floor restaurant holds the most theatrical interior: deep-green channelled velvet banquettes divided by open cane-panel screens, brass cluster pendants warming the ceiling, and herringbone dark-oak flooring that draws the eye toward a receding corridor of columns. Below ground, the spa references Iceland's bathing culture directly — travertine surrounds, a sauna clad in pale timber, and a plunge pool backed by a full wall of dramatically veined green and purple marble.","snippet":"Two-building Reykjavík hotel merging early twentieth-century civic architecture with contemporary copper-clad design, steps from the Althing.","bestFor":"Architecture enthusiasts visiting Iceland's capital","vibe":"Civic-modern · layered","highlights":["Historic civic building paired with copper-clad contemporary wing","Rooms with walnut relief-carved headboards and rooftop city views","Subterranean spa with travertine and veined marble plunge pool"],"pricePerNightInclTax":"$293","pricePerNightExclTax":"$293","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/Iceland+Parliament+Hotel,+Curio+Collection+by+Hilton2.jpg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Iceland Parliament Hotel, Curio Collection by Hilton — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Iceland Parliament Hotel, Curio Collection by Hilton · PressBeyond hotel series","description":"Full building facade of Iceland Parliament Hotel, Curio Collection by Hilton captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/Iceland+Parliament+Hotel,+Curio+Collection+by+Hilton1.jpg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Iceland Parliament Hotel, Curio Collection by Hilton — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Iceland Parliament Hotel, Curio Collection by Hilton · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Iceland Parliament Hotel, Curio Collection by Hilton, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/Iceland+Parliament+Hotel,+Curio+Collection+by+Hilton4.jpg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Iceland Parliament Hotel, Curio Collection by Hilton — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Iceland Parliament Hotel, Curio Collection by Hilton · PressBeyond hotel series","description":"Primary common area at Iceland Parliament Hotel, Curio Collection by Hilton — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/Iceland+Parliament+Hotel,+Curio+Collection+by+Hilton3.jpg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Iceland Parliament Hotel, Curio Collection by Hilton — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Iceland Parliament Hotel, Curio Collection by Hilton · PressBeyond hotel series","description":"Secondary guest room at Iceland Parliament Hotel, Curio Collection by Hilton, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/Iceland+Parliament+Hotel,+Curio+Collection+by+Hilton5.jpg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Iceland Parliament Hotel, Curio Collection by Hilton — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Iceland Parliament Hotel, Curio Collection by Hilton · PressBeyond hotel series","description":"Secondary lounge or social space at Iceland Parliament Hotel, Curio Collection by Hilton — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"The Reykjavik EDITION","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/the-reykjavik-edition","city":"Reykjavík","cityHeader":"Reykjavík • Old Harbor Port • SPLURGE","neighborhood":"Old Harbor Port","loyaltyProgram":"Marriott Bonvoy®","designSummary":"At Reykjavík's Old Harbour, where fishing trawlers and whale-watching vessels still come and go against a backdrop of snow-capped Esja, a pair of dark-clad towers clad in charred timber-effect panels and blackened concrete rise with a quiet authority that feels genuinely Icelandic rather than imported. The Reykjavik EDITION opened in 2021, designed by architect Bassi Carriers with interiors overseen by Ian Schrager's team, and the 253-room property earns its place on the waterfront by taking its material cues from the surrounding landscape rather than ignoring it.\n\nInside, the approach shifts from Nordic severity to something warmer and more eclectic. Guest rooms carry the signature EDITION palette — oak headboards, textured grasscloth wall coverings, and striped wool throw blankets in earthy ochres and rusts that reference the volcanic geology visible through the floor-to-ceiling harbour windows — while midcentury lounge chairs in sculpted walnut add a quietly Scandinavian note. The restaurant is the most architecturally resolved space: a coffered oak ceiling of deep interlocking beams creates a structural canopy above a central octagonal marble bar, flanked by illuminated wine walls and banquettes upholstered in teal. A rooftop terrace furnished with cast-iron bistro chairs faces directly toward Faxaflói Bay, the Snæfellsnes peninsula visible on clear evenings — a view that makes the architecture's restraint feel exactly right.","snippet":"Reykjavik EDITION's charred timber towers overlook the Old Harbour with interiors that echo volcanic geology and Scandinavian restraint.","bestFor":"Architecture enthusiasts visiting Reykjavik's waterfront","vibe":"Nordic-minimalist · waterfront","highlights":["Charred timber and blackened concrete towers referencing Icelandic landscape","Rooms with floor-to-ceiling harbour windows and volcanic geology views","Coffered oak ceiling and octagonal marble bar in the restaurant"],"pricePerNightInclTax":"$484","pricePerNightExclTax":"$484","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/The+Reykjavik+EDITION2.jpg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"The Reykjavik EDITION — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · The Reykjavik EDITION · PressBeyond hotel series","description":"Full building facade of The Reykjavik EDITION captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/The+Reykjavik+EDITION1.jpg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"The Reykjavik EDITION — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · The Reykjavik EDITION · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at The Reykjavik EDITION, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/The+Reykjavik+EDITION4.jpg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"The Reykjavik EDITION — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · The Reykjavik EDITION · PressBeyond hotel series","description":"Primary common area at The Reykjavik EDITION — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/The+Reykjavik+EDITION3.jpg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"The Reykjavik EDITION — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · The Reykjavik EDITION · PressBeyond hotel series","description":"Secondary guest room at The Reykjavik EDITION, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/The+Reykjavik+EDITION5.jpg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"The Reykjavik EDITION — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · The Reykjavik EDITION · PressBeyond hotel series","description":"Secondary lounge or social space at The Reykjavik EDITION — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Canopy by Hilton Reykjavik City Centre","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/canopy-by-hilton-reykjavik-city-centre","city":"Reykjavík","cityHeader":"Reykjavík • City Centre • OPTIMIZE","neighborhood":"City Centre","loyaltyProgram":"Hilton Honors™","designSummary":"Hilton's Canopy brand made its Nordic debut on Sæbraut, steps from the old harbour where Reykjavík's fishing trawlers once docked, in a purpose-built structure clad in dark standing-seam metal panels that sit in pointed conversation with the painted corrugated-iron vernacular of the surrounding city. Canopy by Hilton Reykjavík City Centre opened in 2017 across 112 rooms arranged over seven floors, its facade geometry sharp and contemporary against a neighbourhood where the adjacent building — visible in the exterior image — carries hand-painted geometric murals that echo traditional Icelandic craft motifs.\n\nInside, the double-height lobby works exposed concrete columns, wide-plank oak flooring, and warm timber wall cladding into a register that feels closer to a well-appointed longhouse than a chain hotel common area. Blue velvet armchairs on wire-frame legs cluster around round walnut tables with teardrop pendant lamps between them, while a mezzanine staircase with industrial steel balustrades rises past a collage artwork overhead. The bar and restaurant continue the material conversation — patterned encaustic cement tiles underfoot, a back-lit oak bar front, smoked-glass globe pendants alongside hammered brass shades, white subway tile framing the kitchen pass. Guest rooms carry the palette upward: pale ash floors, geometric dhurrie rugs in charcoal and grey, oak desk-and-shelving units, and a distinctive teal-painted slatted headboard canopy that gives the brand its name its most literal architectural expression.","snippet":"A purpose-built Nordic hotel with dark metal cladding, exposed concrete lobby, and teal canopy beds.","bestFor":"Architecture enthusiasts visiting Reykjavik's harbor district","vibe":"Nordic-contemporary · material-focused","highlights":["Dark metal facade echoes corrugated-iron vernacular of surrounding city","Double-height lobby with exposed concrete, oak cladding, industrial steel details","Teal slatted headboard canopy in every guest room"],"pricePerNightInclTax":"$267","pricePerNightExclTax":"$267","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhf4g045f15xyw0v6miwv1713361553602_d81649bc-cc4e-4732-98b8-c5bf1b2aae58.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Canopy by Hilton Reykjavik City Centre — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Canopy by Hilton Reykjavik City Centre · PressBeyond hotel series","description":"Full building facade of Canopy by Hilton Reykjavik City Centre captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhkv6057515xyexsgs5lv1713361554292_f93fe612-ca94-47a1-9198-45f063c58138.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Canopy by Hilton Reykjavik City Centre — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Canopy by Hilton Reykjavik City Centre · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Canopy by Hilton Reykjavik City Centre, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhqra068v15xycn3ughud1713361554897_e400fd4d-3661-4c1c-905b-cdcb629a35c6.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Canopy by Hilton Reykjavik City Centre — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Canopy by Hilton Reykjavik City Centre · PressBeyond hotel series","description":"Primary common area at Canopy by Hilton Reykjavik City Centre — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhwi007al15xyxlwi3qos1713361555493_2fe43249-26d3-4d93-a30b-ff0de35339e2.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Canopy by Hilton Reykjavik City Centre — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Canopy by Hilton Reykjavik City Centre · PressBeyond hotel series","description":"Secondary guest room at Canopy by Hilton Reykjavik City Centre, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ui2cm08c715xys7mbr7dk1713361556092_5a07c12b-3199-4d02-9277-d9b72e060529.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Canopy by Hilton Reykjavik City Centre — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Canopy by Hilton Reykjavik City Centre · PressBeyond hotel series","description":"Secondary lounge or social space at Canopy by Hilton Reykjavik City Centre — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Apótek Hotel Reykjavík","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/apotek-hotel-reykjavik","city":"Reykjavík","cityHeader":"Reykjavík • City Centre • OPTIMIZE","neighborhood":"City Centre","designSummary":"A former pharmacy on Austurstræti in the heart of Reykjavík, the neoclassical building that now houses Apotek Hotel carries the kind of civic authority you rarely see in a capital this size — arched windows marching along a pale rendered facade, the stonework and proportions belonging to an era when Icelandic institutions dressed for permanence. The conversion, completed in 2015, preserved the original early twentieth-century structure while fitting 45 rooms into its floors without disturbing the plasterwork cornices and ceiling mouldings that remain among the most intact in the city centre.\n\nThe interior approach sets dark-stained oak headboard panels and charcoal woollen throws against those inherited white cornices, the contrast between new and old working in both directions — the period details feel grounded rather than precious, the contemporary furniture purposeful rather than cold. Herringbone oak parquet runs through the guest rooms, softened by abstract rugs in muted gold and grey. Downstairs, the Apotek Kitchen and Bar anchors itself around a floor-to-ceiling brass-framed wine rack and open kitchen, blown-glass pendants hanging from the original coffered ceiling above walnut-topped tables and bentwood chairs. The wellness facilities in the lower level take a warmer register — mosaic tile in bronze and copper tones cladding a plunge pool and steam room, teak loungers arranged on pale limestone flooring. Throughout, the building's pharmaceutical past functions less as a theme than as a quiet permission to treat the whole property with a kind of considered exactitude.","snippet":"A converted 1920s pharmacy in Reykjavík's centre with preserved neoclassical details and dark oak interiors.","bestFor":"Architecture enthusiasts visiting Reykjavík's city centre","vibe":"Historic-contemporary · refined","highlights":["Neoclassical 1920s pharmacy building with intact cornices","45 rooms preserving original plasterwork and ceiling mouldings","Apotek Kitchen anchored by floor-to-ceiling brass wine rack"],"pricePerNightInclTax":"$270","pricePerNightExclTax":"$270","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhf4m045j15xy3mur3noo1713357512686_ddaa0227-3ae1-430f-a695-845d5fc29b66.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Apótek Hotel Reykjavík — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Apótek Hotel Reykjavík · PressBeyond hotel series","description":"Full building facade of Apótek Hotel Reykjavík captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhkvt057915xyfhgpjzz41713357513311_c0d1cf1c-cfce-4c07-b957-75c56dec2546.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Apótek Hotel Reykjavík — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Apótek Hotel Reykjavík · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Apótek Hotel Reykjavík, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhqrj068z15xykxtcsg0j1713357513854_4eb0e190-60ed-4a61-a460-6ddd50d35793.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Apótek Hotel Reykjavík — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Apótek Hotel Reykjavík · PressBeyond hotel series","description":"Primary common area at Apótek Hotel Reykjavík — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhwi707ap15xymk5amz5v1713357514450_5aa379db-3151-452c-82e8-6d7359fe5ccd.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Apótek Hotel Reykjavík — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Apótek Hotel Reykjavík · PressBeyond hotel series","description":"Secondary guest room at Apótek Hotel Reykjavík, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ui2d008cf15xyug66tcbt1713357515095_c03e45ed-2689-43fa-b7eb-9af265126431.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Apótek Hotel Reykjavík — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Apótek Hotel Reykjavík · PressBeyond hotel series","description":"Secondary lounge or social space at Apótek Hotel Reykjavík — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Sand Hotel by Keahotels","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/sand-hotel-by-keahotels","city":"Reykjavík","cityHeader":"Reykjavík • City Centre • SPLURGE","neighborhood":"City Centre","designSummary":"Laugavegur, Reykjavík's oldest commercial street, has been the city's social spine since the nineteenth century, and the white-rendered neoclassical facades visible from its corner address give Sand Hotel by Keahotels an architectural rootedness that newer Icelandic properties rarely achieve. The building's pediments, arched doorways, and symmetrical fenestration place it firmly in the tradition of early twentieth-century Reykjavík civic architecture — a register the hotel's forty-rooms-across-four-floors conversion has been careful not to overwhelm. Where the street-level facade retains its period composure, the Sandholt bakery occupying the ground-floor corner adds an effortlessly local texture, pavement tables and all.\n\nInside, the interiors move between two distinct registers. Guest rooms in the heritage section draw on a restrained European language — button-tufted upholstered headboards in dove grey velvet, herringbone timber floors, dark-framed standing mirrors, and globe pendants in ribbed glass that diffuse a warm amber light against sage-washed walls. Accent cushions in ikat-inspired weaves and teal velvet ottomans with brass nailhead trim introduce colour without disrupting the quieter base palette. The lobby and restaurant spaces shift the tone considerably: a steel-and-dark-timber staircase, polished-concrete flooring in a parquet lay, floral-upholstered barrel chairs alongside raw petrified wood stumps used as side tables, and large-format pendant globes suspended at varying heights. It is an interior that holds the old building's dignity while allowing the common spaces considerably more latitude.","snippet":"A neoclassical 1920s conversion on Reykjavík's oldest commercial street with a working bakery and restrained European interiors.","bestFor":"Architecture enthusiasts exploring Reykjavík's city center","vibe":"Historic-minimal · locally-rooted","highlights":["Neoclassical 1920s building on historic Laugavegur street","Ground-floor Sandholt bakery with pavement seating","Heritage rooms with herringbone floors and velvet headboards"],"pricePerNightInclTax":"$381","pricePerNightExclTax":"$381","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhf6h045v15xyh0npfn3o1713360160217_4ee21f99-4d5a-46dd-958d-34d3b4a9eb9f.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Sand Hotel by Keahotels — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Sand Hotel by Keahotels · PressBeyond hotel series","description":"Full building facade of Sand Hotel by Keahotels captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhky3057l15xy9tn7alya1713360160799_4e0aabe2-430e-430d-b3e4-789fb67b8e3b.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Sand Hotel by Keahotels — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Sand Hotel by Keahotels · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Sand Hotel by Keahotels, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhqu8069f15xyrddhcfqi1713360161500_417cee18-4abc-49bb-9ac2-429a8ca0a34a.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Sand Hotel by Keahotels — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Sand Hotel by Keahotels · PressBeyond hotel series","description":"Primary common area at Sand Hotel by Keahotels — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhwj307az15xyyfg1kd511713360162135_a74ea030-5ce6-430c-bfda-f792dc9f6235.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Sand Hotel by Keahotels — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Sand Hotel by Keahotels · PressBeyond hotel series","description":"Secondary guest room at Sand Hotel by Keahotels, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ui2f508cr15xyn27fmum51713360162704_9a11c069-8c0e-491b-973b-24d7446e6e08.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Sand Hotel by Keahotels — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Sand Hotel by Keahotels · PressBeyond hotel series","description":"Secondary lounge or social space at Sand Hotel by Keahotels — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Reykjavik Konsulat Hotel, Curio Collection By Hilton","url":"https://www.pressbeyond.com/hotels/iceland/reykjavik/reykjavik-konsulat-hotel-curio-collection-by-hilton","city":"Reykjavík","cityHeader":"Reykjavík • City Centre • SPLURGE","neighborhood":"City Centre","loyaltyProgram":"Hilton Honors™","designSummary":"At the curved corner where Hafnarstraeti meets Reykjavik's old harbour quarter, a white-rendered neoclassical building from the early twentieth century anchors the Reykjavik Konsulat Hotel, Curio Collection by Hilton, with a civic self-assurance that predates the tourism boom by several decades. The rounded corner bay, deep cornice lines, and tall divided-light windows give the facade the bearing of a commercial institution rather than a purpose-built hotel — which is precisely the point, since the building served as a trading house before its conversion, its history woven into the property's identity as a place rooted in Reykjavik's mercantile past.\n\nInside, the design navigates between that historical weight and a warmer mid-century register without forcing the contrast. The lobby bar brings together deep-buttoned Chesterfield sofas in dusty pink and forest green, cognac leather lounge chairs with oak frames recalling the lineage of Scandinavian furniture design, herringbone parquet floors, and sputnik-style brass pendant lights that warm the panelled grey walls. Guest rooms follow a palette of tobacco-toned grasscloth wallcovering, tufted upholstered headboards, and accents of burnt orange — a wool throw, scatter cushions — that feel more like a considered residential edit than a branded rollout. Most distinctively, the restaurant exposes an entire wall of raw Icelandic basalt, dark and textured against walnut joinery and mustard banquette seating, grounding the whole interior in the geology of the island itself.","snippet":"A converted early-1900s trading house with neoclassical facade, raw basalt restaurant wall, and mid-century Scandinavian interiors.","bestFor":"Architecture enthusiasts exploring Reykjavik's harbor quarter","vibe":"Historic-warm · mercantile","highlights":["Early 1900s neoclassical trading house with curved corner bay","Restaurant wall of raw Icelandic basalt against walnut joinery","Mid-century Scandinavian furniture and herringbone parquet throughout"],"pricePerNightInclTax":"$409","pricePerNightExclTax":"$409","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhf7l045z15xyfra79qx11713358823229_9366157c-003c-42b5-bef1-0314db99a323.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Reykjavik Konsulat Hotel, Curio Collection By Hilton — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Reykjavik Konsulat Hotel, Curio Collection By Hilton · PressBeyond hotel series","description":"Full building facade of Reykjavik Konsulat Hotel, Curio Collection By Hilton captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhkym057p15xy7n6wksiq1713358823912_85d57927-8255-4d33-8294-d2da77e96cd4.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Reykjavik Konsulat Hotel, Curio Collection By Hilton — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Reykjavik Konsulat Hotel, Curio Collection By Hilton · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Reykjavik Konsulat Hotel, Curio Collection By Hilton, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhqu7069c15xydyc0w7q91713358824414_d4a8da5a-66ca-46dd-9e74-8e8c6b12bcf1.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Reykjavik Konsulat Hotel, Curio Collection By Hilton — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Reykjavik Konsulat Hotel, Curio Collection By Hilton · PressBeyond hotel series","description":"Primary common area at Reykjavik Konsulat Hotel, Curio Collection By Hilton — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uhwmj07b315xy7lw8j3rt1713358824985_22d99ae1-61d6-494b-8e61-91094305adea.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Reykjavik Konsulat Hotel, Curio Collection By Hilton — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Reykjavik Konsulat Hotel, Curio Collection By Hilton · PressBeyond hotel series","description":"Secondary guest room at Reykjavik Konsulat Hotel, Curio Collection By Hilton, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ui2fa08ct15xya0pkf1mx1713358825491_1cb1315b-02f2-4ae6-ae21-a19ba4fab73d.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Reykjavik Konsulat Hotel, Curio Collection By Hilton — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Reykjavik Konsulat Hotel, Curio Collection By Hilton · PressBeyond hotel series","description":"Secondary lounge or social space at Reykjavik Konsulat Hotel, Curio Collection By Hilton — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]}]}