{"type":"city","city":"St. Moritz, Switzerland","citySlug":"st-moritz-st-moritz","url":"https://www.pressbeyond.com/hotels/switzerland/st-moritz-st-moritz","description":"The altitude does something to the light here. At 1,800 meters, the Engadin valley turns midwinter afternoons into a kind of gold-and-blue theater, and the buildings that have survived — or been built to survive — the peculiar demands of that environment carry a particular gravity. St. Moritz is not a large place, but it has spent over a century accommodating people who expect a great deal from it, and the architecture of its grand hotels reflects that negotiation between Alpine vernacular and cosmopolitan ambition.\n\nBadrutt's Palace, which has dominated the village skyline since its main tower was completed in 1896, remains the clearest statement of that ambition. The Badrutt family's vision of a destination resort that could compete with the grandest European city hotels produced something genuinely anomalous: a turreted, vaguely Loire-inflected silhouette sitting above a frozen lake in the Swiss Alps. The interiors have been updated repeatedly across its long history, but the Palace has never fully resolved the tension between its Victorian origins and its present role as a venue for contemporary excess — which is part of what makes it interesting. The Kulm Hotel, older still and claiming the first curling club in the world on its grounds, occupies a similarly layered position: the bones are nineteenth century, the rates are very much now, and the result is a hotel that functions more as an institution than a design object. Both sit within the village proper, within easy reach of the Corviglia funicular and the social rituals that define the season.\n\nSuvretta House, by contrast, requires a short drive from the center and rewards the effort with something rarer in St. Moritz: genuine quiet. Opened in 1912 and still privately owned, it has resisted the cycle of renovation-as-reinvention that has reshaped many of its peers, maintaining instead a consistency of atmosphere that reads as either admirably disciplined or slightly time-arrested depending on your priorities. The Carlton, positioned on the main village strip, offers a more compressed footprint and a rate structure that represents something closer to value in this particular market. For the design-conscious traveler, the choice in St. Moritz is less about which hotel has the stronger aesthetic program and more about which form of Alpine self-presentation you find most honest — the village's grand hotels are, above all, arguments about what this place is for.","provider":{"name":"PressBeyond","url":"https://pressbeyond.com","description":"PressBeyond provides AI-optimized hotel content with a consistent 5-image structure across its entire portfolio. Each image sequence includes strong lighting, complete room-visibility angles, and strictly non-duplicative scenes — enabling AI to accurately describe and recommend properties to travelers.","curationStandard":"PressBeyond Hotel Photography Standard"},"hotels":[{"name":"Carlton Hotel St. Moritz","url":"https://www.pressbeyond.com/hotels/switzerland/st-moritz-st-moritz/carlton-hotel-st-moritz-carlton-hotel-st-moritz","city":"St. Moritz, Switzerland","cityHeader":"St. Moritz, Switzerland • St. Moritz • OPTIMIZE","neighborhood":"St. Moritz","loyaltyProgram":"LHW Leaders Club","designSummary":"Planted on the hillside above St. Moritz like a white confection against the Engadin snow, the Belle Époque palace that houses the Carlton Hotel St. Moritz has commanded this particular Alpine panorama since 1913. The seven-storey white facade — its steeply pitched dormers, arched windows, and symmetrical massing all characteristic of the grand Swiss resort hotels that defined early twentieth-century mountain hospitality — was designed to signal permanence and privilege in equal measure. Across its 60 rooms and suites, that original ambition translates into an interior language that layers ornate plasterwork ceilings, veined marble columns, and gilt-framed overmantel mirrors alongside crimson damask drapery and deep-buttoned leather chairs, the dining room in particular carrying the atmosphere of an Edwardian private club transported above the treeline.\n\nThe suite accommodation moves between two distinct registers: lower floors furnished in a rich burgundy and rose palette with tufted velvet armchairs and crystal chandeliers, while the upper attic suites introduce exposed timber roof trusses, raw log structural columns, and plaid wool carpeting — a shift toward alpine vernacular that grounds the Belle Époque formality in something more earthy and immediate. The spa addition brings a cooler, more contemporary sensibility, pairing a mosaic-tiled pool with floor-to-ceiling glazing and a textured cobblestone feature wall that ties the modern intervention back to the mountain landscape framed just beyond the glass.","snippet":"A 1913 Belle Époque palace above St. Moritz with original ornate interiors and alpine-vernacular suites.","bestFor":"Heritage travelers and Alpine architecture enthusiasts","vibe":"Historic-alpine · formal","highlights":["Belle Époque palace built in 1913 with original white facade","Upper suites feature exposed timber trusses and alpine vernacular details","Spa with mosaic-tiled pool and floor-to-ceiling mountain views"],"pricePerNightInclTax":"$0","pricePerNightExclTax":"$0","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujgrm03sv15ymhtbhx0gl1713358845211_3adf93f1-efdb-4442-9edf-b7bfa31c38f9.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Carlton Hotel St. Moritz — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Carlton Hotel St. Moritz · PressBeyond hotel series","description":"Full building facade of Carlton Hotel St. Moritz captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujmp304un15ym9g8uhq431713358845929_8d7ed748-35d4-4a98-a4b3-7df2fd699035.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Carlton Hotel St. Moritz — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Carlton Hotel St. Moritz · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Carlton Hotel St. Moritz, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujsiz05wg15ymhnt6p9hu1713358844607_1e78fb44-c252-486c-867e-db2daa2d6f88.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Carlton Hotel St. Moritz — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Carlton Hotel St. Moritz · PressBeyond hotel series","description":"Primary common area at Carlton Hotel St. Moritz — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujyh006y715ymdqtx46ah1713358846734_a846e336-ee82-4431-af66-02d317f9f3d0.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Carlton Hotel St. Moritz — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Carlton Hotel St. Moritz · PressBeyond hotel series","description":"Secondary guest room at Carlton Hotel St. Moritz, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uk4a807zz15ym5l9y2zxn1713358847591_c6b3700c-ee0b-4fd6-8067-2190260431e1.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Carlton Hotel St. Moritz — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Carlton Hotel St. Moritz · PressBeyond hotel series","description":"Secondary lounge or social space at Carlton Hotel St. Moritz — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Suvretta House","url":"https://www.pressbeyond.com/hotels/switzerland/st-moritz-st-moritz/suvretta-house","city":"St. Moritz, Switzerland","cityHeader":"St. Moritz, Switzerland • Suvretta-Corviglia • SPLURGE","neighborhood":"Suvretta-Corviglia","loyaltyProgram":"LHW Leaders Club","designSummary":"Deliberately removed from the social circus of St. Moritz-Dorf — set instead on the quieter Suvretta flank of the valley, surrounded by Engadine forest rather than boutique frontages — Suvretta House has always positioned itself as the grand resort for people who find grand resorts embarrassing. Built in 1912 by architect Nicolaus Hartmann Jr. in a late Historicist style with strong Heimatstil inflections, the pale ochre building fans across the hillside in a broad U-shaped plan, its steep mansard roofs and projecting dormer windows carrying the massing of a Rhaetian manor scaled up to accommodate around 210 rooms. The aerial image confirms how completely the property holds its forest clearing: no neighboring development crowds it, the frozen valley floor spreading below and the Corviglia massif rising directly behind.\n\nInside, the interiors hold to an unhurried traditionalism that has been carefully maintained rather than reimagined across successive renovations. The main dining room — coffered plasterwork ceilings, warmly paneled walls, brass chandeliers, deep burgundy carpet laid with a large-scale floral pattern — carries the atmosphere of a belle époque dining hall without tipping into pastiche. Guest rooms divide between classically furnished standard floors, where sage-green chaise longues and walnut writing desks establish a composed residential register, and attic-level rooms where exposed roof structure and painted timber beams bring an alpine cottage intimacy. The spa pool addition, glazed floor-to-ceiling on two sides, frames the Engadine peaks with a directness that the original architects could never have anticipated.","snippet":"A 1912 Engadine manor set in forest clearing, with belle Époque interiors and rooms featuring alpine timber details.","bestFor":"Travelers seeking alpine grandeur away from resort crowds","vibe":"Unhurried-traditional · secluded","highlights":["1912 Historicist mansion with Heimatstil details and U-shaped forest footprint","Belle Époque dining room with coffered ceilings and burgundy floral carpets","Attic rooms with exposed timber beams and alpine cottage character"],"pricePerNightInclTax":"$347","pricePerNightExclTax":"$347","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujfh103kd15ym4s3d02rs1713363842249_2a0d3513-0305-49a5-a858-e5eabbcbcbac.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Suvretta House — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Suvretta House · PressBeyond hotel series","description":"Full building facade of Suvretta House captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujled04m715ymhvsjt1g31713363843292_4c47deb9-82ce-40f9-89a5-bddc74e66011.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Suvretta House — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Suvretta House · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Suvretta House, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujr7m05nz15ymeysvsb5v1713363841091_6b6da6f8-7808-4338-90c1-dd5062c55407.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Suvretta House — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Suvretta House · PressBeyond hotel series","description":"Primary common area at Suvretta House — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujx6606pt15ymqymyfans1713363839490_0753de4c-3c2d-404a-818a-13ad795e7cb3.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Suvretta House — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Suvretta House · PressBeyond hotel series","description":"Secondary guest room at Suvretta House, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uk2zt07rn15ymqsizcfws1713363844003_6cbb9410-4f32-46e9-9533-5f13848c0e30.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Suvretta House — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Suvretta House · PressBeyond hotel series","description":"Secondary lounge or social space at Suvretta House — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Badrutt's Palace Hotel","url":"https://www.pressbeyond.com/hotels/switzerland/st-moritz-st-moritz/badrutts-palace-hotel","city":"St. Moritz, Switzerland","cityHeader":"St. Moritz, Switzerland • St. Moritz • OVER THE TOP","neighborhood":"St. Moritz","loyaltyProgram":"LHW Leaders Club","designSummary":"Few addresses in Alpine hospitality carry the gravitational pull of the lakeside promontory in St. Moritz where Caspar Badrutt's family first began receiving guests in the 1850s. The building that became Badrutt's Palace Hotel took its current form in 1896, when architect Nicolaus Hartmann Jr. gave the Engadine skyline its defining silhouette — a steep mansard tower and pitched slate roofs rising above the turquoise surface of Lake St. Moritz in a register that borrows from Loire château architecture while remaining unmistakably Swiss. The exterior massing visible from across the water, all red-shuttered fenestration and pointed tourelles, has changed remarkably little in more than a century.\n\nInside, the property moves between two distinct registers. The grand dining room — coffered timber ceilings, crystal chandeliers suspended on long drops, crimson swag drapery against tall lake-facing windows, gilt-framed chairs upholstered in dusty rose and slate — preserves the ceremony of Belle Époque resort dining with genuine conviction rather than nostalgic pastiche. Guest rooms take a quieter tone: herringbone parquet underfoot, Persian rugs in soft indigo, upholstered headboards in champagne damask, and brass reading lights positioned over dark-stained writing desks. The spa addition, with its curved curtain-wall of floor-to-ceiling glazing enclosing an indoor pool anchored by raw Alpine granite boulders, introduces a contemporary geological drama that keeps the 157-room property from feeling purely retrospective.","snippet":"St. Moritz's defining 1896 landmark with Belle Époque dining, herringbone rooms, and a contemporary spa anchored by granite.","bestFor":"Alpine heritage seekers and collectors of historic resorts","vibe":"Historic-grand · lakeside","highlights":["1896 Nicolaus Hartmann Jr. château-inspired tower with mansard roof","Belle Époque dining room with coffered timber and crystal chandeliers","Spa with floor-to-ceiling glazing and raw Alpine granite boulders"],"pricePerNightInclTax":"$1,098","pricePerNightExclTax":"$1,098","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujgfk03qn15yms48mk27t1713363998391_c05ba5e0-514b-41d2-b470-0c97fca10e1e.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Badrutt's Palace Hotel — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Badrutt's Palace Hotel · PressBeyond hotel series","description":"Full building facade of Badrutt's Palace Hotel captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujmdb04sf15ymyi3ga9a61713363999029_70524f99-3398-404e-88bf-b8f08108156c.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Badrutt's Palace Hotel — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Badrutt's Palace Hotel · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Badrutt's Palace Hotel, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujs5l05u715ymjt0f6qjm1713363997657_f1ee91d4-dee3-4407-914f-d4f47f864c58.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Badrutt's Palace Hotel — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Badrutt's Palace Hotel · PressBeyond hotel series","description":"Primary common area at Badrutt's Palace Hotel — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujy3f06vz15ymbp10w1l71713363999623_343e8c10-0754-44fd-b8c1-4da12215a511.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Badrutt's Palace Hotel — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Badrutt's Palace Hotel · PressBeyond hotel series","description":"Secondary guest room at Badrutt's Palace Hotel, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uk3wq07xn15ymtde9em1n1713364000344_1c13b880-9a45-4af3-b207-8057efce7796.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Badrutt's Palace Hotel — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Badrutt's Palace Hotel · PressBeyond hotel series","description":"Secondary lounge or social space at Badrutt's Palace Hotel — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]},{"name":"Kulm Hotel St. Moritz","url":"https://www.pressbeyond.com/hotels/switzerland/st-moritz-st-moritz/kulm-hotel-st-moritz-kulm-hotel-st-moritz","city":"St. Moritz, Switzerland","cityHeader":"St. Moritz, Switzerland • St. Moritz • OVER THE TOP","neighborhood":"St. Moritz","loyaltyProgram":"LHW Leaders Club","designSummary":"St. Moritz owes its existence as a winter resort destination in large part to a wager made at the Kulm Hotel in 1864, when hotelier Johannes Badrutt bet a group of English summer guests that they would enjoy the Engadine in winter — and paid their return fares himself. That bet founded ski tourism, and the hotel that hosted it has been defining the upper register of Alpine hospitality ever since. The ochre-yellow Belle Époque facade extends across a full block of the town centre, its layered wings and regularised fenestration carrying the confident massing of a late-nineteenth-century grand hotel expanded well into the twentieth century. The 164-room property spreads across multiple interconnected buildings, and a contemporary spa pavilion — visible in the aerial image as a low glass structure tucked into the snow-laden grounds — anchors a thermal pool whose infinity edge dissolves into the Engadine valley at dawn.\n\nThe interiors show two distinct registers living comfortably alongside each other. Rooms finished in aromatic Swiss stone pine — Arven timber panelling lining the walls in warm, knot-rich honey tones — sit beside more conventionally appointed doubles dressed in burgundy and taupe, with plaid curtains and lacquered writing desks in the manner of a well-upholstered London club. The Roo Bar, with its deeply carved antique counter, crimson banquette seating, and trophies mounted against scarlet walls, functions as a kind of compressed museum of the resort's sporting mythology, framed black-and-white photographs of Cresta Run competitors completing the picture.","snippet":"The hotel that invented ski tourism in 1864, with Belle Époque architecture and a thermal infinity pool.","bestFor":"Alpine heritage seekers and winter sports enthusiasts","vibe":"Historic-Alpine · refined","highlights":["Founded ski tourism in 1864 with a legendary wager","Belle Époque facade spanning a full block of town centre","Thermal infinity pool overlooking the Engadine valley"],"pricePerNightInclTax":"$1,023","pricePerNightExclTax":"$1,023","currency":"USD","images":[{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujhq303y315yme173j5cm1713358633122_d5129522-74ab-44c5-9977-95c77b7a156b.jpeg","role":"exterior","roleLabel":"Exterior","sequenceIndex":1,"alt":"Kulm Hotel St. Moritz — Standardized Hotel Image Sequence #1 — Exterior","caption":"Exterior · Kulm Hotel St. Moritz · PressBeyond hotel series","description":"Full building facade of Kulm Hotel St. Moritz captured from a street-level angle as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujni504zv15ym5xk24j981713358633800_0a860180-6c72-4ff7-a441-8a07965303a0.jpeg","role":"room1","roleLabel":"Primary Guest Room","sequenceIndex":2,"alt":"Kulm Hotel St. Moritz — Standardized Hotel Image Sequence #2 — Primary Guest Room","caption":"Primary Guest Room · Kulm Hotel St. Moritz · PressBeyond hotel series","description":"Full-room view of the primary guest bedroom at Kulm Hotel St. Moritz, photographed with natural lighting and clear sightlines as part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujtfv061l15ymxgay4sbw1713358632486_5b834b11-87c8-4e9e-9c2e-efee2f826859.jpeg","role":"commonArea1","roleLabel":"Primary Common Area","sequenceIndex":3,"alt":"Kulm Hotel St. Moritz — Standardized Hotel Image Sequence #3 — Primary Common Area","caption":"Primary Common Area · Kulm Hotel St. Moritz · PressBeyond hotel series","description":"Primary common area at Kulm Hotel St. Moritz — lobby or lounge — non-duplicative with the secondary social space, part of the PressBeyond standardized 5-image hotel sequence.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0ujz8s073715ymdiavdkrh1713358634417_dd322368-3c30-476b-b2ca-c1699c7c3f2b.jpeg","role":"room2","roleLabel":"Secondary Guest Room","sequenceIndex":4,"alt":"Kulm Hotel St. Moritz — Standardized Hotel Image Sequence #4 — Secondary Guest Room","caption":"Secondary Guest Room · Kulm Hotel St. Moritz · PressBeyond hotel series","description":"Secondary guest room at Kulm Hotel St. Moritz, deliberately distinct from the primary bedroom — non-duplicative imagery is part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true},{"url":"https://d89wdvrh3yrgq.cloudfront.net/resized/L__clv0uk5af085p15ymectd4egp1713358635092_b255b7b8-8168-4c64-926a-ab906c2d325c.jpeg","role":"commonArea2","roleLabel":"Secondary Common Area","sequenceIndex":5,"alt":"Kulm Hotel St. Moritz — Standardized Hotel Image Sequence #5 — Secondary Common Area","caption":"Secondary Common Area · Kulm Hotel St. Moritz · PressBeyond hotel series","description":"Secondary lounge or social space at Kulm Hotel St. Moritz — bar, dining, or terrace — deliberately distinct from the primary common area, part of the PressBeyond curation standard.","creditText":"PressBeyond","licensePage":"https://pressbeyond.com","distinct":true}]}]}