That oversized neon cobra coiled above the entrance porte-cochère tells you immediately what kind of hotel this is — one that wants to be noticed, and has the architecture to back it up. Emporium Hotel South Bank, which opened in 2018 across the river from Brisbane's CBD, was designed by cottee parker architects and rises eighteen floors above Grey Street, its curved dark-glass facade wrapped in a perforated screen that gives the tower a jewelled density at night. The property holds 142 suites — no standard rooms, a deliberate positioning decision — with interiors by Luchetti Krelle that draw on a palette of warm champagne, soft taupe, and burnished gold. Floor-to-ceiling glazing in the upper rooms frames the Brisbane River and the city skyline beyond, while heavily channelled upholstered bedheads, sculptural gilt-framed mirrors, and botanical wallpaper panels in silver and grey give each space a considered residential weight. The rooftop levels are where the building earns its ambition. An infinity pool reflects the CBD skyline in still water, flanked by a timber-screened pool pavilion with deep louvred eaves and clustered palms that push back against the tower's urban slickness. One level up, the Eleven Rooftop Bar extends across a glass-canopied terrace furnished with quilted sage tub chairs and shearling-covered bar stools, mirrored ceilings multiplying the sky overhead. The effect through the whole property is closer to a high-gloss residential tower than a conventional hotel — a deliberate tension that South Bank, Brisbane's cultural precinct, handles surprisingly well.

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