At 1720 metres above sea level in Zürs am Arlberg — one of the highest and most consistently snow-sure villages in the Alps — the Zurserhof has been receiving guests since 1930, its original Vorarlberg guesthouse massing gradually expanding over decades into the five-storey white-rendered block visible today. The exterior image reveals a more recent architectural gesture appended to that historic core: a low-slung stone and glass pavilion, clad in coursed local rubble masonry and roofed almost flush with the snowfield, its floor-to-ceiling glazing glowing amber against the blue-hour mountain light. This addition mediates between the older hotel volume and the landscape with a groundedness the original building never attempted. Inside, the Grand Resort Zurserhof holds two distinct registers in deliberate tension. The principal lounge is an exercise in Tyrolean craftsmanship taken to near-excessive density — intricately carved artesonado ceilings in Swiss pine, panelled columns, and upholstered seating in ikat-patterned fabric arranged across wool-toned rugs — while the guest rooms strike an entirely different note: pale oak herringbone floors, embossed damask wallcoverings in silver and dove grey, purple velvet headboards, and brass Tom Dixon-style globe pendants giving certain suites a quietly contemporary Viennese apartment feeling. The indoor pool carries this cooler sensibility further, its dark-tiled water plane reflecting a constellation of ceiling spotlights against floor-to-ceiling windows framing the snow outside.

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AN ALPINE LEGEND. Zürserhof has been welcoming winter sports fans from around the world for almost 100 years. Family-owned and family-run, this 5-star superior hotel has been the pinnacle of exclusive enjoyment for generations. Located in the heart of the Austrian Alps and directly on the fantastic slopes of the world-famous Arlberg, this resort offers an unforgettable holiday experience.