Beneath the living green walls that now cascade across its Berkeley Street facade, a former Holiday Inn has been reborn as something that feels closer to a woodland lodge than a Mayfair address. 1 Hotel Mayfair, which arrived in July 2023 as the brand's first European property, was shaped by Studio Moren working with shell and core architects Allford Hall Monaghan Morris, with interiors delivered by G.A Group alongside the SH Hotels & Resorts in-house design team. Roughly 80 percent of the original nine-storey structure was retained and reworked to meet BREEAM Excellent standards — an act of adaptive reuse that makes the sustainability agenda structural rather than decorative. The interiors carry that conviction through to every surface. Reclaimed Yorkshire stone dry walls anchor the lobby bar in something ancient and tactile, their rough coursework sitting against burnt-sienna leather sofas and large domed pendants in patinated iron. Guest rooms layer bleached oak panelling, woven rattan pendant shades, and shaggy natural-fibre rugs into a palette that reads somewhere between Nordic cabin and New England farmhouse. The restaurant's exposed timber beam ceiling, tufted banquette seating, and copper hood above an open hearth bring the same earthy register to a grander scale. The 200-year-old oak check-in desk and the 181 rooms throughout remind you this is Mayfair — the restraint is deliberate, the craft considered, and the nature genuinely embedded rather than gestural.

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