1/5

Each hotel image sequence, including the selection and arrangement of its images, © 2026 PressBeyond. All rights reserved

PressBeyond Logo

Ham Yard Hotel, Firmdale Hotels

London, England • Soho • OVER THE TOP

avg. $792 / night

Includes $42 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

Exclusive PressBeyond Benefits

Get to where you see yourself

Ultra-clean, global, hand-picked hotel curation & imagery designed to help you visualize enticing environments and the elevated social experiences they create

Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Design Hotels

Location

Loading map...

At a glance

Kit Kemp's maximalist Soho hotel with pattern-colliding rooms, a Tony Cragg sculpture courtyard, and an exuberant bar.

Best for: Collectors and aesthetes seeking pattern-layered interiors

Highlights:

  • Kit Kemp interiors layering clashing patterns with precision
  • Central courtyard anchored by Tony Cragg bronze sculpture
  • Crosse Keys bar with coral zigzag murals and amber glass column
Maximalistspirited

PB hotel design editorial

Carved into a Soho courtyard that sat derelict for decades before Kit Kemp and Tim Kemp's Firmdale Hotels transformed it into one of London's most spirited addresses, Ham Yard Hotel opened in 2014 around a central square anchored by a monumental Tony Cragg bronze sculpture — its stacked, organic forms in dialogue with the surrounding contemporary building designed by Stiff + Trevillion. The 91-room, seven-floor property is entirely Kit Kemp's creative vision: an interior designer whose instinct runs toward collision rather than coordination, layering pattern against pattern with a confidence that should not work but consistently does. The rooms demonstrate the range of that approach — one deploys blush pink striped walls against an oversized headboard framed in moss green with chinoiserie fabric, lantern pendants and floral-printed bench upholstery adding further incident; another pairs a vivid red rose-print headboard against grey grasscloth walls, with boldly tiled picture frames and a dress-form used as sculpture. The Crosse Keys bar is the most exuberant space: zigzag murals in coral and magenta sweep across rendered walls, a spiraling amber glass column rises beside the curved dark-wood bar, and a crystal chandelier hangs without apology over a scrubbed farmhouse table. The Potting Shed lounge beneath trails bamboo through a canopy of multicoloured Moroccan-influenced pendants, Gothic plaster arches lining the walls like architectural found objects. Every room feels assembled by someone with genuinely catholic taste.

Travel notes

No travel notes provided yet.

About

No description provided yet.

Guest photos

Guest photo
Guest photo
Guest photo
Guest photo
Guest photo

+20

Policies