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Ham Yard Hotel, Firmdale Hotels

London, England • Soho • OVER THE TOP

avg. $792 / night

Includes $42 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Design Hotels

Location

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At a glance

Kit Kemp's maximalist Soho hotel with pattern-colliding rooms, a Tony Cragg sculpture courtyard, and an exuberant bar.

Best for: Collectors and aesthetes seeking pattern-layered interiors

Highlights:

  • Kit Kemp interiors layering clashing patterns with precision
  • Central courtyard anchored by Tony Cragg bronze sculpture
  • Crosse Keys bar with coral zigzag murals and amber glass column
Maximalistspirited

PB hotel design editorial

Carved into a Soho courtyard that sat derelict for decades before Kit Kemp and Tim Kemp's Firmdale Hotels transformed it into one of London's most spirited addresses, Ham Yard Hotel opened in 2014 around a central square anchored by a monumental Tony Cragg bronze sculpture — its stacked, organic forms in dialogue with the surrounding contemporary building designed by Stiff + Trevillion. The 91-room, seven-floor property is entirely Kit Kemp's creative vision: an interior designer whose instinct runs toward collision rather than coordination, layering pattern against pattern with a confidence that should not work but consistently does. The rooms demonstrate the range of that approach — one deploys blush pink striped walls against an oversized headboard framed in moss green with chinoiserie fabric, lantern pendants and floral-printed bench upholstery adding further incident; another pairs a vivid red rose-print headboard against grey grasscloth walls, with boldly tiled picture frames and a dress-form used as sculpture. The Crosse Keys bar is the most exuberant space: zigzag murals in coral and magenta sweep across rendered walls, a spiraling amber glass column rises beside the curved dark-wood bar, and a crystal chandelier hangs without apology over a scrubbed farmhouse table. The Potting Shed lounge beneath trails bamboo through a canopy of multicoloured Moroccan-influenced pendants, Gothic plaster arches lining the walls like architectural found objects. Every room feels assembled by someone with genuinely catholic taste.

Travel notes

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About

In the midst of Soho and moments from Mayfair, Ham Yard Hotel has an urban village feel. The hotel revolves around a tree-filled garden with a bronze sculpture centrepiece by Tony Cragg. Alongside the hotel's 91 individually designed bedrooms and suites are 24 apartments, 13 independent stores and a restaurant and bar with outdoor dining. There is a drawing room and library, Spa and Gym, theatre, private event rooms and a 1950's style bowling alley. The rooftop garden has sweeping views of the Soho skyline. Interiors are designed by Kit Kemp in her award-winning modern British style.

Amenities

Internet

Free Internet

Wifi

Free Wifi

Wheelchair Access

Fitness center

Suites

Room service

Restaurant

Bar/Lounge

Ham Yard Hotel, Firmdale Hotels Reviews

1,407 reviews

"Beautiful place, unbelievable food, and the kindest, most caring staff if you have a health situation. Just brilliant, and so grateful."

A Tripadvisor traveler review

Jul 16, 2026

"Its my second stay at this beautiful hotel and a wonderful haven from the busy streets of London. The hotel has the most incredible art collection and the decor by Kit Kemp is fabulous. The staff are exceptional, every need is catered for. The rooms luxurious, quiet and absolutely stunning. The beds are extremely comfortable and the bathrooms are big and spacious. Highly recommend and will definitley be back"

A Tripadvisor traveler review

Jul 13, 2026

"Stumbled upon Ham Yard last week when looking for somewhere to sit down and refuel. It's got a wonderful little shady area for alfresco dining, which is away from the main roads and a world away from the hustle and bustle. The food was lovely, and the service was very good. The hotel itself looks amazing and prompted us to look up a stay. Rooms are sadly out of budget for us, which actually underlined how reasonable to the lunch was. My only quibble was that they don't leave the wine on the table and so you wait for the server to refill your glass. This actually saved us from ourselves, but they would have had another order from us had it been flowing more freely!!"

A Tripadvisor traveler review

Jul 07, 2026

"Stumbled upon here after a jaunt through some of the back streets of London. We sat in the courtyard and had afternoon drinks with snacks and watched a bit of tennis. Love the design of this building, even the toilets are something to behold! It’s not everyday you can look at chickens and ploughing tractors along with fruit in and veg ……and the soap along with hand creams are the most delightful you will ever encounter! And they sell it, wrapped beautifully too. Fresh flowers abound. Brilliant staff."

A Tripadvisor traveler review

Jun 29, 2026

"Having just been for Afternoon tea I can honestly say the service and quality of food was exceptional. I am a coffee drinker and had a French press which after living in London for 10 years was the best ever."

A Tripadvisor traveler review

Jun 09, 2026

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