Edwin Lutyens designed the building on the corner of Great Russell Street and Southampton Row in 1928 as the headquarters of the YWCA — a commission that explains both the civic confidence of the Edwardian baroque facade and the slightly unexpected grandeur of its interiors. The Bloomsbury, which took over the building following a careful conversion, carries that institutional seriousness as a kind of structural gift: high ceilings, panelled rooms, a stone entrance stair rising beneath a vaulted iron-and-glass canopy thick with trained branches, lit at dusk like a stage set for an Edith Wharton adaptation. Inside, the design moves across two registers that sit in productive tension. The bar — walls lacquered in a deep persimmon red, a long brass-footed counter with a marble top, Murano-style glass chandeliers hanging in clusters — draws on a knowing Art Deco vocabulary that flatters the building's bones without attempting strict period accuracy. Guest rooms divide between an earlier, more restrained scheme of dark-panelled headboards, burnt-orange velvet cushions, and warm taupe walls, and a newer palette introduced during later refurbishment: arched crimson leather headboards trimmed in gilt, periwinkle velvet armchairs with ochre cushions, antique kilims underfoot, and a mid-century floor lamp in blackened steel. The courtyard restaurant, dressed in pampas grass, sheepskin throws, and rattan bistro chairs beneath a black-and-white striped canopy, achieves something closer to a Parisian conservatory than a London hotel terrace.

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In the beating heart of London, close to Theatreland, The British Museum and Covent Garden, The Bloomsbury, a magnificent Edwin Lutyens’ Grade II-listed, neo-Georgian building sits amid the historic 18th century neighbourhood of the same name; a literary heartland filled with galleries, bookshops and a wealth of cultural heritage. Following a multimillion pound refurbishment, the final chapter in The Bloomsbury’s redevelopment includes beautifully designed Luxury Studio Suites, Sitting Room and grand salon bar - The Coral Room. The Coral Room, designed in collaboration with internationally-acclaimed, Martin Brudnizki Design Studio, features 36 original pieces of art commissioned with illustrator Luke Edward Hall and inspired by the surrounding Bloomsbury area. The restoration of The Bloomsbury also includes Dalloway Terrace, a charming indoor and outdoor restaurant and The Bloomsbury Club Bar which takes inspiration from the Bloomsbury Set, evoking the glamour of a bygone era.