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The Bloomsbury

London, England • Bloomsbury • SPLURGE

avg. $418 / night

Includes $22 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

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Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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At a glance

Edwin Lutyens' 1928 YWCA headquarters converted into a hotel with Art Deco interiors and a vaulted glass canopy.

Best for: Architecture enthusiasts and literary travelers

Highlights:

  • Edwin Lutyens 1928 Edwardian Baroque landmark
  • Vaulted iron-and-glass canopy with trained branches
  • Art Deco bar with persimmon lacquer and brass
Architectural-heritageart-deco

PB hotel design editorial

Edwin Lutyens designed the building on the corner of Great Russell Street and Southampton Row in 1928 as the headquarters of the YWCA — a commission that explains both the civic confidence of the Edwardian baroque facade and the slightly unexpected grandeur of its interiors. The Bloomsbury, which took over the building following a careful conversion, carries that institutional seriousness as a kind of structural gift: high ceilings, panelled rooms, a stone entrance stair rising beneath a vaulted iron-and-glass canopy thick with trained branches, lit at dusk like a stage set for an Edith Wharton adaptation. Inside, the design moves across two registers that sit in productive tension. The bar — walls lacquered in a deep persimmon red, a long brass-footed counter with a marble top, Murano-style glass chandeliers hanging in clusters — draws on a knowing Art Deco vocabulary that flatters the building's bones without attempting strict period accuracy. Guest rooms divide between an earlier, more restrained scheme of dark-panelled headboards, burnt-orange velvet cushions, and warm taupe walls, and a newer palette introduced during later refurbishment: arched crimson leather headboards trimmed in gilt, periwinkle velvet armchairs with ochre cushions, antique kilims underfoot, and a mid-century floor lamp in blackened steel. The courtyard restaurant, dressed in pampas grass, sheepskin throws, and rattan bistro chairs beneath a black-and-white striped canopy, achieves something closer to a Parisian conservatory than a London hotel terrace.

Travel notes

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About

In the beating heart of London, close to Theatreland, The British Museum and Covent Garden, The Bloomsbury, a magnificent Edwin Lutyens’ Grade II-listed, neo-Georgian building sits amid the historic 18th century neighbourhood of the same name; a literary heartland filled with galleries, bookshops and a wealth of cultural heritage. Following a multimillion pound refurbishment, the final chapter in The Bloomsbury’s redevelopment includes beautifully designed Luxury Studio Suites, Sitting Room and grand salon bar - The Coral Room. The Coral Room, designed in collaboration with internationally-acclaimed, Martin Brudnizki Design Studio, features 36 original pieces of art commissioned with illustrator Luke Edward Hall and inspired by the surrounding Bloomsbury area. The restoration of The Bloomsbury also includes Dalloway Terrace, a charming indoor and outdoor restaurant and The Bloomsbury Club Bar which takes inspiration from the Bloomsbury Set, evoking the glamour of a bygone era.

Amenities

Free Internet

Wifi

Free Wifi

Suites

Wheelchair Access

Internet

Room service

Restaurant

Bar/Lounge

Airport transportation

The Bloomsbury Reviews

5,813 reviews

"We were in London on a weekend trip for my wife’s birthday, as we’ve stayed before and she likes The Bloomsbury. The service was charming, and very efficient, with a welcome amenity of patisserie and chocolates and an extra bonus of a bottles of sparkling wine to accompany a birthday message. Our room was generously sized with a stylish bathroom, all the facilities we needed ( safe, Minibar, iron) and efficient aircon and soundproofing. The bed was incredibly comforatble. The Coral Room is a very stylish cocktail bar, and breakfast was very good indeed. The standout about the hotel, though, is the staff. There are enough of them to never be rushed or stressed, and so there is always someone to help. They have also clearly been trained to a high standard. This was an exceptional experience for a special occasion."

A Tripadvisor traveler review

Jul 27, 2026

"Absolutely gorgeous stay. My preteen and I were treated like royalty by everyone at the hotel. The food and service at the bar was top notch. Heathrow was an easy access, also shopping and theaters are nearby. I chose this hotel as a closure/treat to our vacation in Europe, I only wish we could stay another night to enjoy the restaurant and the cute small hotel room itself."

A Tripadvisor traveler review

Jul 27, 2026

"What an absolute gem of a hotel at the centre of London. What makes this place special is the staff, attentive, welcoming and exceptionally friendly. Our special thanks go to Chef Baraca Floor Manager Georgi Floor manager Madalina Waiter Zerin Thank you for making us feel like being at home, we will definitely come back!"

A Tripadvisor traveler review

Jul 26, 2026

"Can’t remember why I chose this property, but I couldn’t be more pleased. The staff couldn’t have been more helpful, and every request was greeted with a smile."

A Tripadvisor traveler review

Jul 21, 2026

"A dozen of our sales team from all over the world are staying at the beautiful Bloomsbury Hotel which has proved to be an excellent choice for a group stay and an amazing venue for hosting a party too! As the planner I wanted to commend the Bloomsbury team on their fabulous communication - from the original enquiry to the arrangement of a block booking for accommodation, daily concierge services and the smooth facilitation of a superbly hosted evening event for 80+ customers and colleagues. Special mention must be made of Brian in Concierge Services and Aourela in Events Planning who both went above and beyond to ensure that everyone was well catered for. Their care and outstanding attention to detail really made planning a breeze and the whole package was executed perfectly! Our Director described the full experience as 'top notch' and the staff as 'phenomenal'! Thank you Bloomsbury - we'll be back....."

A Tripadvisor traveler review

Jul 21, 2026

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