Great Eastern Street was already the spine of London's creative migration eastward when Innocent Houghton's brick-and-concrete building was fitted out in 2006 as The Hoxton Shoreditch — the first hotel from Shawn Levy's group and, in many ways, the property that established what an east London hotel could be before anyone had thought to ask the question. The five-storey facade, warm London stock brick banded with dark grey concrete spandrels, sits without apology among the neighbourhood's mix of Victorian warehouses and later commercial infill, its steel-framed entrance canopy the only gesture toward ceremony. Inside, the interiors draw a clear line between the deliberately rough and the carefully considered. The lobby arranges mustard and burgundy leather armchairs around a carved stone chimneypiece set against exposed brick, a double-ring chandelier of glass rods hanging above in a move that pulls the register upward without abandoning the industrial warmth below. Guestrooms — 210 in total across five floors — deploy parquet herringbone floors, tufted tan leather wingback chairs, navy chevron-quilted headboards, and Anglepoise lamps at oak writing desks: a shorthand for a certain kind of self-possessed Shoreditch resident that felt fresh at the time and has since been widely imitated. The ground-floor restaurant, fitted with crimson banquette booths, exposed ducting, and pendant factory lights over salvaged brick walls, reinforced the hotel's proposition that a genuinely useful neighbourhood bar could coexist with a bedroom offer priced for the design-conscious traveller.

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Surrounded by hip restaurants and bars in the trendy Shoreditch neighbourhood, this chic hotel is a 6-minute walk from the Old Street tube station, 12 minutes' walks from the lively curry houses of Brick Lane, and 2 miles from the Tower of London. Hip, individually decorated rooms with contemporary and/or mid-century modern decor feature free Wi-Fi and flat-screen TVs, plus rainfall showerheads, minifridges, and tea and coffeemaking facilities. In-room breakfast bags are provided. Room service is available. There's a fashionable grill restaurant with exposed brick walls, and a funky lobby bar, plus a library, and meeting and evening space.