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The Prince Akatoki London

London, England • Marylebone • SPLURGE

avg. $481 / night

Includes $25 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Small Luxury Hotels

Location

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At a glance

A Georgian Marylebone townhouse reimagined around Japanese ma—ash joinery, lacquered headboards, and Kyoto-inspired interiors.

Best for: Architecture enthusiasts exploring Japanese-British design fusion

Highlights:

  • Georgian townhouse converted around Japanese ma philosophy
  • Ash joinery and lacquered headboards beneath original cornicing
  • Bar inspired by Kyoto machiya with washi wall panels
Minimalist-heritagecontemplative

PB hotel design editorial

Behind a sober Georgian terrace on Great Cumberland Place, where the stucco pilasters and wrought-iron balconies of Marylebone give way to the noise of Marble Arch, sits one of London's few hotels conceived explicitly around Japanese hospitality philosophy. The Prince Akatoki London — akatoki meaning the first light of dawn — was converted from a traditional Marylebone townhouse into a 50-room property whose central ambition is to hold Japanese ma, the art of considered space and pause, within a listed British building. The tension between those two traditions is what makes the interiors worth examining closely. Pale ash joinery runs throughout the guestrooms, low-platform beds with backlit lacquered headboard panels sitting beneath Georgian cornicing that the designers left entirely intact — the leaded bay windows in some rooms making the Japanese minimalism feel less imposed than quietly arrived at. In the bar and restaurant, the register shifts: dark slatted timber ceilings, washi-inspired wall panels printed with botanical line drawings, and terracotta leather tub chairs arranged around small tables give the space the amber warmth of a Kyoto machiya townhouse. The lobby lounge resolves the conversation differently — a wide linear fireplace framed in blackened steel and raw textured plaster, with woven lanterns and bleached branch arrangements suggesting a material vocabulary drawn from both wabi-sabi and the quieter end of contemporary Scandinavian design.

Travel notes

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About

A 5-star luxury hotel in London that celebrates the Art, Ritual and Elegance of Japanese hospitality.

Amenities

Free Internet

Free Wifi

Suites

Internet

Room service

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Wifi

The Prince Akatoki London Reviews

497 reviews

"We did the sushi masterclass with Kazuyo. Highly recommended! Clear instructions so we could make a beautiful sushi platter."

A Tripadvisor traveler review

May 28, 2026

"My first stay at The Prince Akatoki London was truly exceptional. The hospitality and level of service exceeded all expectations. A special thank you to Mayu, Henry, and Maram, who went above and beyond to make my stay memorable with their kindness, professionalism, and attention to detail. Their warmth made a real difference. This will absolutely be my first choice whenever I visit London in the future."

A Tripadvisor traveler review

May 26, 2026

"Amazing food and wonderful service!"

A Tripadvisor traveler review

May 23, 2026

"We were served by Kazuyo and Tomoko and we couldn’t be happier with the level of quality in terms of food and service. Looking forward to visiting again and dining at Tokii in the future."

A Tripadvisor traveler review

May 22, 2026

"Turning off Oxford Street into the side street where The Prince Akatoki sits, the noise of the city fades almost immediately – and once you step through the hotel's doors, it fades even further. That sense of calm and refinement sets the tone for everything that follows. The welcome was warm, the atmosphere beautiful, and the team genuinely friendly from the first moment. A particular highlight was breakfast with Olivier and his team – attentive, humorous, charming, and wonderfully present without ever being intrusive. They turned a morning meal into something that genuinely lifted the day. We spent most of our time exploring the city and didn't get to make full use of the hotel's facilities – yet somehow a long weekend felt like a two-week holiday. That says everything about the atmosphere this team creates. Thank you to everyone – front desk, breakfast, room service, housekeeping, and all the faces in between. You made it special."

A Tripadvisor traveler review

May 20, 2026

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