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The Prince Akatoki London

London, England • Marylebone • SPLURGE

avg. $481 / night

Includes $25 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Small Luxury Hotels

Location

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PB hotel design editorial

Behind a sober Georgian terrace on Great Cumberland Place, where the stucco pilasters and wrought-iron balconies of Marylebone give way to the noise of Marble Arch, sits one of London's few hotels conceived explicitly around Japanese hospitality philosophy. The Prince Akatoki London — akatoki meaning the first light of dawn — was converted from a traditional Marylebone townhouse into a 50-room property whose central ambition is to hold Japanese ma, the art of considered space and pause, within a listed British building. The tension between those two traditions is what makes the interiors worth examining closely. Pale ash joinery runs throughout the guestrooms, low-platform beds with backlit lacquered headboard panels sitting beneath Georgian cornicing that the designers left entirely intact — the leaded bay windows in some rooms making the Japanese minimalism feel less imposed than quietly arrived at. In the bar and restaurant, the register shifts: dark slatted timber ceilings, washi-inspired wall panels printed with botanical line drawings, and terracotta leather tub chairs arranged around small tables give the space the amber warmth of a Kyoto machiya townhouse. The lobby lounge resolves the conversation differently — a wide linear fireplace framed in blackened steel and raw textured plaster, with woven lanterns and bleached branch arrangements suggesting a material vocabulary drawn from both wabi-sabi and the quieter end of contemporary Scandinavian design.

Travel notes

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About

A 5-star luxury hotel in London that celebrates the Art, Ritual and Elegance of Japanese hospitality.

Amenities

Free Internet

Free Wifi

Suites

Internet

Room service

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Wifi

The Prince Akatoki London Reviews

478 reviews

"First of all, thank you to Kelsea and Natsumi for making me feel so special on my birthday. And thank you to Hiu for such a smooth checkout—it was really appreciated. Honestly, everyone here (including the restaurant team) has been incredibly kind. I chose this hotel last minute, and I don’t regret it at all. The interior is minimalistic, but the location is fantastic, the staff are amazing, and it has everything I find important. I think the hotel is a bit underrated. It is a lovely hotel. It is more mimalistic than what some might expect from a five-star hotel, but still very nice! I love Marylebone, Mayfair, Chelsea, Belgravia, and Knightsbridge—and they’re all just a 10–30 minute walk from the hotel. * For reference, I stayed in an executive room"

A Tripadvisor traveler review

Apr 21, 2026

"We hadn’t stayed here for a few years after being semi-regular around 2020/22. It’s just a great boutique hotel with the added quirk of being Japanese owned and clearly aimed at the Japanese business traveller. We had a very comfortable and quiet double room on the second floor, bathroom was hi-tech and possibly a little over complicated. Staff were very friendly and helpful. We didn’t experience any other facilities such as the restaurant or whiskey bar but both looked great. Very convenient location a short walk from Marble Arch. Not really sure what I’m writing this as the Prince Akatoki is a well kept secret!"

A Tripadvisor traveler review

Apr 21, 2026

"Japanese hotel = minimal, light wood forward aesthetic, friendly and attentive staff, like Natsumi who welcomed us into the hotel, showed us to our room, and walked us through each component of the unit. And Olivier, our waiter, who memorized our meal and made sure we had whatever we wanted. Truly felt the boutique nature of the hotel. Where people know your name, and are there for your every request. Looseleaf tea refreshed during changeover service and folded robes to wear at night."

A Tripadvisor traveler review

Apr 21, 2026

"Beautiful and peaceful hotel. Rooms are spacious, neat & clean. All the staff is helpful and welcoming. Special mention for Natsumi at the reception, the kindest. She helped and pampered us from the booking to the checkout . And to Olivier, who took great care of us every morning at breakfast. The Japanese restaurant is a wonderful experience."

A Tripadvisor traveler review

Apr 20, 2026

"Quiet, charming and calming…a wonderful bolt hole so close to the centre of the action. The team is outstanding, in particular Natsumi, Ahmad and Matthew. We can’t wait to return!"

A Tripadvisor traveler review

Apr 20, 2026

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The Prince Akatoki London | Best Design-Driven Stays in London, England