At 1850 metres in Courchevel's Jardin Alpin quarter, where the ski runs feed directly onto the doorstep and the fir forest presses in from every side, the exterior of Cheval Blanc Courchevel presents a deliberately familiar face — saffron-yellow render, dark timber balustrades, steeply pitched roofs laden with snow — the visual language of a grand Savoyard chalet scaled up to six floors without losing its alpine domesticity. What makes the property remarkable is what happens once you step inside, where LVMH's in-house design atelier, working with architect Imaad Rahmouni, abandoned any obligation to rustic convention entirely. The interiors navigate between competing registers with unusual confidence. Guest rooms shift personality by floor: the lower levels favour dark-stained oak panelling, charcoal buttoned headboards running floor to ceiling, and curtains trimmed in scarlet — a palette closer to a Parisian hôtel particulier than a mountain lodge — while the upper chalet suites open under raking white-beamed ceilings with lacquered consoles, burnt-orange Moroccan rugs, and red lacquer headboards bearing carved medallion motifs, the whole effect warmed by snow-light flooding through French casements. The restaurant pushes further still, with coffered cedar ceilings, crimson-wrapped columns, and lacquered circular tables surrounded by tufted banquettes — an interior that carries the atmosphere of a mid-century supper club transplanted to altitude. The bar lounge settles the tension between the two worlds: herringbone oak floors, navy velvet sofas, and a terracotta wall treatment that quietly mediates between the mountain outside and the fashion house logic within.

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