West Berlin's Charlottenburg district has long carried a different energy from the city's trendier eastern quarters — older money, wider boulevards, a faint afterglow of Cold War-era sophistication — and it's precisely this tension that AIME Studios leaned into when designing The Hoxton, Charlottenburg, which opened in 2023 inside a 1970s building just off the Kurfürstendamm. The concept, dubbed 'Rough Nouveau', sets Brutalist bones against Jugendstil ornament: exposed concrete columns absorb the period's raw mass while mosaic-tiled floors and bespoke Murano glass pendants pull the atmosphere somewhere closer to a Viennese grand café than a postwar office block. The bar and restaurant spaces carry this contradiction most vividly. Patterned encaustic tiles, deep walnut millwork, velvet bar stools in teal, and arching white-tiled fireplaces suggest a room that has been furnished over generations rather than fitted out in a single commission — a gramophone on the central banquette island reinforces the effect. Upstairs, across 234 rooms, the palette softens: scallop-edged headboards upholstered in blush velvet, brass swing-arm lamps, and ikat-print cushions give each room the warmth of a very well-curated private apartment. The result across the whole property is a hotel that treats West Berlin not as a nostalgic footnote but as a living design language still worth speaking.

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