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Sand Hotel by Keahotels

Reykjavík • City Centre • SPLURGE

avg. $381 / night

Includes $20 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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PB hotel design editorial

Laugavegur, Reykjavík's oldest commercial street, has been the city's social spine since the nineteenth century, and the white-rendered neoclassical facades visible from its corner address give Sand Hotel by Keahotels an architectural rootedness that newer Icelandic properties rarely achieve. The building's pediments, arched doorways, and symmetrical fenestration place it firmly in the tradition of early twentieth-century Reykjavík civic architecture — a register the hotel's forty-rooms-across-four-floors conversion has been careful not to overwhelm. Where the street-level facade retains its period composure, the Sandholt bakery occupying the ground-floor corner adds an effortlessly local texture, pavement tables and all. Inside, the interiors move between two distinct registers. Guest rooms in the heritage section draw on a restrained European language — button-tufted upholstered headboards in dove grey velvet, herringbone timber floors, dark-framed standing mirrors, and globe pendants in ribbed glass that diffuse a warm amber light against sage-washed walls. Accent cushions in ikat-inspired weaves and teal velvet ottomans with brass nailhead trim introduce colour without disrupting the quieter base palette. The lobby and restaurant spaces shift the tone considerably: a steel-and-dark-timber staircase, polished-concrete flooring in a parquet lay, floral-upholstered barrel chairs alongside raw petrified wood stumps used as side tables, and large-format pendant globes suspended at varying heights. It is an interior that holds the old building's dignity while allowing the common spaces considerably more latitude.

Travel notes

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About

Sand Hotel is an outstanding boutique hotel located in the heart of Reykjavík. It is surrounded by Reykjavík's best restaurants bars and cafés, where our guests can experience the vibrant cultural life of Reykjavík. We invite our guests to enjoy their moments by offering beautifully designed bedrooms and suites as well as a hotel bar and lounge. We do our utmost to create the right environment and atmosphere so you can have an enjoyable time at Sand Hotel, our goal is to serve you again.

Amenities

Internet

Suites

Free Internet

Wheelchair Access

Bar/Lounge

Wifi

Public Wifi

Free Wifi

Breakfast Included

Dry cleaning

Sand Hotel by Keahotels Reviews

1,767 reviews

"I had an excellent stay at this hotel. The staff were incredibly attentive and genuinely caring, always going above and beyond to make sure everything was perfect. From the moment I arrived, I felt truly welcomed and well taken care of. Every request was handled quickly and with a smile, which made the experience even more enjoyable. The overall atmosphere was warm and relaxing, and the level of service really stood out. I would definitely recommend this hotel and would gladly come back."

A Tripadvisor traveler review

Apr 18, 2026

"Lovely hotel in a brilliant location. The staff were really helpful and friendly. Breakfast was great"

A Tripadvisor traveler review

Apr 17, 2026

"Just back from a lovely 5 nights at this lovely hotel. What a perfect gem of a place and absolutely perfect for me to surprise my husband for a trip for his birthday. It's fantastically centrally located and we used the Flybus to get there - a short 6 minute walk from bus stop no 6 ( although we did arrive in the horrendous storms so it took about 10/15 minutes trudging up the hill on that day!) But as soon as we arrived we were greeted warmly by Liam on the front desk who checked us in straight away. The room was lovely , warm with heated floors and nice coffee. The hotel had the most perfect healthy breakfasts with delicious pastries from the bakery next door and it also had a really cute little gym which I used on a couple of occasions. Such a great location to walk everywhere and really helpful staff to advise with anything you needed. I'm really grateful to Liam for recommending such a fabulous tour group (EastWest Tours) for our northern lights experience - we had a fantastic night out! I've already recommended this hotel to about 10 people who are all planning Iceland trips in the next year, so I 'm sure they will have as wonderful a time as we have just had!! Thank you!!"

A Tripadvisor traveler review

Apr 16, 2026

"What a location! Central for everything and clean comfortable rooms with friendly staff and my No1 bakery next door! This is the place to stay!"

A Tripadvisor traveler review

Apr 15, 2026

"A fantastic 4-night stay at Sand Hotel. Outstanding location on Laugavegur which is the central walking street in the heart of Reykjavik, so incredibly easy to walk to all the main attractions in the city as well as all the key bus stops from where guided tours meet. Our 5th floor room was spacious and comfortable with a great shower and lovely views out to the sea. Buffet breakfast was fresh, plentiful and delicious and the staff at the hotel couldn't have been more helpful. Highly recommend. Thanks Sand Hotel"

A Tripadvisor traveler review

Apr 14, 2026

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Sand Hotel by Keahotels | Best Design-Driven Stays in Reykjavík