That neon flamingo — violet-pink against a white stucco facade, visible from the Ayalon highway and half the boardwalk — tells you immediately what kind of hotel Brown Beach House intends to be. Set on Herbert Samuel Esplanade at Trumpeldor Beach, the six-storey building was developed by the Brown Hotels group, Israel's most design-forward hospitality brand, and carries the irreverent confidence that has made the group's properties essential conversation on the Tel Aviv hotel circuit. The White City vernacular of flat roofs and horizontal balconies gives the exterior a Bauhaus adjacency, but the attitude inside is closer to Miami than Mandate-era modernism. The interiors pursue a warm tropical register throughout — dark-stained herringbone timber floors, marble-topped console tables on brass legs, and black four-poster bed frames upholstered against ochre and mustard yellow seating that runs through every room category. The lobby bar is the most arresting space: a bamboo-clad central counter under a double-height room draped entirely in floor-to-ceiling white sheer curtains, banana palms and bird-of-paradise plants pressing in from every corner, rattan cross-back barstools around a white marble top. The breakfast room keeps the rattan and marble but adds a black-and-white tiled floor and open oak shelving dressed with sunflowers and stacked art books — an atmosphere that sits somewhere between a well-edited beach apartment and a greenhouse that got slightly out of hand.

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The BEACH HOUSE Tel-Aviv a member of Brown Hotelsis a boutique hotel located at the city center, a block away from the Tel Aviv beach. The hotel offers 81 extra spacious rooms and suites, most of which feature private sun terraces overlooking the Mediterranean and the city. The hotel's guests enjoy a spa with a sunny relaxation garden and outdoor hot tub and resting areas. A Kosher café-restaurant offers a pampering daily breakfast with a varied menu of Israeli and Mediterranean flavors with a personal touch. The hotel is located only 1 minute away from the famous Tel Aviv Promenade and within a walking distance to the Carmel Market, and Rothchild Boulvard and offers free bicycles for guests use. An underground parking is available on premises.