A three-storey Eclectic-style villa on the edge of Neve Tzedek — Tel Aviv's oldest neighbourhood, founded in 1887 before the city itself existed — gives the Elkonin Tel Aviv MGallery its most compelling design argument: the tension between a carefully restored early-twentieth-century facade, with its arched windows, wrought-iron balustrades, and black-shuttered symmetry, and the crisp contemporary tower that rises directly behind it, the two structures fused into a single property rather than left in polite disagreement. The original building, named for the Elkonin family who commissioned it, carries the plastered white render and Levantine-European proportions typical of Neve Tzedek's founding generation; the tower adds the floors that make a modern hotel commercially viable, with a rooftop lap pool at the summit offering unobstructed views west toward the Mediterranean. The interiors navigate the same duality with considerable assurance. In the restaurant, which is housed within the historic villa, duck-egg blue upper walls meet pale ash joinery, cane-back bistro chairs, and marble-topped tables beneath pendant lights that combine brass fittings with teal ceramic spheres — a palette that feels simultaneously Mediterranean and Tel Avivian. Guest rooms in the tower favour light oak flooring, upholstered headboards in warm taupe and sage, and generously framed floor-to-ceiling windows that frame the city's terracotta rooflines and, on higher floors, the coastline beyond. Patterned rugs in dusty blues and reds ground each room, introducing a handmade warmth against the otherwise clean-lined millwork.

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