On a corner plot in Lev HaIr — Tel Aviv's historic centre, where Bauhaus geometry meets early Ottoman-influenced building stock — a warm ochre facade layered with tiered balconies, dark louvred shutters, and cascading planters announces Sam & Blondi as something closer to a Levantine townhouse than a conventional hotel. The building's Eclectic-style architecture, characteristic of the early twentieth-century neighbourhoods that preceded the White City's International Style wave, has been carefully restored and extended upward, its ground floor thrown open to the street with a pavement terrace that pulls the neighbourhood through the front door. Inside, the design moves between registers with considerable confidence. The lobby bar pairs a channelled tan leather sofa — clearly in dialogue with Ligne Roset's Togo lineage — with cobalt velvet bar stools, a fluted dark-timber counter finished in black marble, and a vintage crystal rod chandelier suspended against walls with original painted tile-border detailing. Guest rooms carry the same eclecticism upward: scallop-shell headboards in deep navy or charcoal velvet, herringbone-diamond parquet floors in a three-tone wood palette, brass wall sconces, and generous terraces with views across the Tel Aviv skyline. The on-site café, by contrast, strips everything back — exposed kurkar limestone blockwork, a rose-veined marble counter, and open steel shelving giving it the atmosphere of a neighbourhood bakery that predates the hotel by decades.

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