"I rarely write reviews, but I’m compelled to share our thoughts on the Norman with potential guests debating a stay. The unequivocal answer is YES. I’ll begin by saying that we’ve stayed at the Kempinski on our last few trips (and even for a few nights on this trip). The Kempinski is nice and new— and on the beach— which has always been important to us. However, after staying at the Norman in a Loft room this past week, it’s undoubtedly our new go to. The beach isn’t so far after all, and we didn’t want to eat the food in the Kempinski’s Horizon lounge anyway! The vibe, service, food, location and rooftop pool at the Norman especially stood out for us. This isn’t a large, convention hotel catering to the masses. The Norman is a wonderful boutique with personalized service, intentional follow-up and delicious food (both Alena and Dinings). It felt like our own oasis in the middle of a local Tel Aviv neighborhood— with the meals we’d search for even if we weren’t hotel guests. We loved the small balcony off our room to sip wine or coffee and watch the city moving. From before we arrived until we departed, we were also impressed with the Norman’s digital communication space (I would say messages were monitored in close to real time). In full transparency there were two minor things we mentioned to the front desk on departure- 1) the room was extremely dark, even with the dimmer on full power, 2) room felt humid and had a faint mildew odor despite the dry climate. Thank you again for a terrific stay. We can’t wait to return to Tel Aviv just to stay at the Norman!!"

"I stayed at the Norman on a business trip and loved my experience. To start, the lobby smells amazing and is really one of the most beautiful hotel lobbies I've seen. The room was lovely, and service was great. Breakfast was held at the hotel restaurant and was included in the room rate. The food was super fresh and delish. I'd love to come back to enjoy the pool and spa."

"I spent the weekend at this beautiful hotel in the heart of Tel Aviv, and honestly, it really lives up to its hype. The vibe is super elegant but still feels cozy, and everything from the room to the spa was just spot-on. What really made it special, though, was the service. Everyone was so genuinely kind and attentive, definitely left a taste for more and cannot wait to come back!!"