1/5

Hotel Villa Franca Positano

Amalfi Coast • Positano • OVER THE TOP

avg. $1,732 / night

Includes $91 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Small Luxury Hotels

Location

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PB hotel design editorial

Perched at the cliff's edge where Positano's vertical geography drops straight to the Tyrrhenian, Hotel Villa Franca commands one of the most directionally unambiguous positions on the entire Amalfi Coast — not tucked into the hillside like its neighbors, but thrust toward the sea with the rooftop pool sitting above the town's church domes like a white travertine promontory. The property's whitewashed volumes follow the vernacular tradition of Campanian coastal architecture, stacked terraces and vaulted ceilings drawing on the same vocabulary that defines Positano's domestic building stock, but the interiors have been refined into something considerably more urbane. The rooms work a tight palette — white Carrara marble floors, charcoal silk curtains pooling against French doors, upholstered headboards in deep black or taupe with houndstooth accent chairs — that keeps the Tyrrhenian blue outside the balcony railing as the dominant color event. The bar room is the interior set piece: a low barrel-vaulted space with arched apertures framing sea views, furnished with oversized black velvet tub chairs pulled around live-edge stone tables, a gilded sculptural bust set into a window niche as a deliberate provocation against the whitewashed austerity. The rooftop terrace, laid in pale travertine with black rattan sun loungers, turns the hotel's position into the whole proposition — the Lattari Mountains flanking one side, open water filling the other.

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About

Perfectly situated on a hill between the craggy cliff tops and the glinting Mediterranean Sea, Hotel Villa Franca is romantic Italy at its most ravishing. With the picturesque cobbled piazzas of Positano and two blissful beaches just steps away, this stylish hilltop retreat offers the chance to check out from reality and absorb the glamor and gorgeousness of the ever-enchanting Amalfi Coast. A cool calm envelops this Italian idyll where bewitching coastal beauty dominates the window views and pines and citrus scent the air.

Amenities

Pool

Restaurant

Fitness center

Room service

Internet

Wifi

Free Wifi

Shuttle Bus Service

Suites

Bar/Lounge

Hotel Villa Franca Positano Reviews

1,025 reviews

"Our perfect stay in Positano !! The location is gorgeus, on the top of the mountain where the view is really impossible to forget, maybe, for the same reason, is not very easy to go walking but the shuttle service and the private taxies are a good solution."

A Tripadvisor traveler review

Mar 02, 2026

"The hotel is very well located at the top of the hill leading into Positano and has exceptional views of the town and beach. The public areas are well appointed and the rooms are well kept if a little small, but I think this is fairly common in Positano. The staff are friendly enough, front desk, waiters and cleaners alike. The service at breakfast is simply not good enough though, orders are often wrong but more commonly just don't turn up. It's not unusual to have to order coffee and tea 2 or 3 times. After a couple of days this becomes increasingly annoying and was not confined to us as the tables around us were having the same problems. There doesn't seem to be any reason for this as its not busy. Service over all isn't what I would expect."

A Tripadvisor traveler review

Jan 21, 2026

"wonderful, professional staff very helpful and extremely friendly and accomadating. very clean . great service. made you feel like family returning home"

A Tripadvisor traveler review

Oct 19, 2025

"I actually stayed at Villa Franca in August 2018. The hotel had just opened at that time and wasn’t as popular yet. With its staff, location, and design, I predicted that it would rise in popularity. The view is stunning, and there is a rooftop pool. Don’t miss a morning walk either — the people are very warm and welcoming."

A Tripadvisor traveler review

Aug 28, 2025

"Thanks a lot team Hotel Villa Franca, for amazing hospitality and excellent services. During our stay we had great breakfast and restaurant experience. Amazing room cleaning services couple times a day, We celebrated our 10th anniversary at this hotel, and the team took care of the entire organization. They helped us choose and decorate the location, arranged the table setup, and even took care of the music. Everything was done to perfection stylish, tasteful, and absolutely Instagram/Pinterest-worthy! You can tell they have a great eye for detail and really know the latest trends. The hotel truly feels like living in an art gallery, the entire lobby is filled with stunning artworks, creating a unique and inspiring atmosphere from the very first moment you step inside. The staff are just impeccable, perfectly selected, incredibly professional, and always so elegantly dressed. It really adds to the whole atmosphere and makes the experience feel even more special. These Italians really know what they’re doing, style “clearly” runs in their DNA."

A Tripadvisor traveler review

Aug 22, 2025

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