1/5

25hours Hotel Piazza San Paolino

Florence • Santa Maria Novella • SPLURGE

avg. $402 / night

Includes $21 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

ALL - Accor property

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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PB hotel design editorial

Florentine scarlet damask stretched wall-to-ceiling, a glass-roofed cortile dense with banana palms and chartreuse velvet banquettes, exposed medieval brick vaulting reflected into infinity by diamond-grid mirror panels — the 25hours Hotel Piazza San Paolino makes an argument that historical gravitas and deliberate irreverence can share the same address without either flinching. The property is set within a former Augustinian convent complex in the Santa Maria Novella quarter, its street facade presenting the plainspoken limestone arches and shuttered windows of a Florentine palazzo, the gold lettering of the brand name the only clue to what waits inside. Interior design by Moritz Waldemeyer and the 25hours in-house team takes the city's textile heritage — the crimson damasks that Medici merchants once traded across Europe — and applies it with an almost surrealist intensity, covering headboards, walls, and curtains in a single continuous pattern that collapses the boundary between surface and furnishing. The restaurant courtyard, covered by a steel-and-glass lantern roof, plants oversized terracotta urns among a riot of tropical foliage, the surrounding Renaissance arches left perfectly intact. Guest rooms shift register entirely in their lighter configurations: quilted white panelling, Calder-like mirror mobiles suspended from the ceiling, typewritten slogans etched onto shower glass. It is a hotel that treats Florence not as a museum requiring reverence but as a living city with enough confidence in its own history to tolerate — even enjoy — being playfully prodded.

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Amenities

Suites

Room service

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Public Wifi

Free Wifi

Dry cleaning

25hours Hotel Piazza San Paolino Reviews

381 reviews

"This is one of the most unique hotels I have ever stayed at. It's themed for Dante's Inferno so there are Heaven rooms and Hell rooms. We booked a basic Heaven room and were upgraded to a room with a balcony. The room was clean and spacious, but it's important to note that the bathrooms are not the most private. There is one area for the shower and another for the toilet - both have frosted plexiglass doors but the sound travels. To me, this is a property for couples - I can't imagine staying here with kids. There are several amenities like a nice gym and a billiards room. The lobby is also very large and comfortable - it was a good place to relax before our evening train to Rome. We added the breakfast which was adequate and convenient. Overall, we had a great experience and would recommend this property."

A Tripadvisor traveler review

Mar 21, 2026

"The hotel has fun decor but is dirty and the rooms aren’t that functional."

A Tripadvisor traveler review

Mar 03, 2026

"This hotel made my entire Florence experience. I bought Dante's Inferno and read it as I travelled, with Florence being the last stop on my trip. So all the little details they put into the place were that much more fun for me. It's a beautiful hotel, the rooms are large with fun decor, the food at the restaurant is outstanding, the gym is small but well-equipped and the little cocktail lounge downstairs is an excellent place to wind down from the day. Excellent experience, can't recommend it enough!!!"

A Tripadvisor traveler review

Feb 23, 2026

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25hours Hotel Piazza San Paolino | Best Design-Driven Stays in Florence