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25hours Hotel Piazza San Paolino

Florence • Santa Maria Novella • SPLURGE

avg. $402 / night

Includes $21 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

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Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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At a glance

A converted Florentine convent with Waldemeyer interiors that layer Medici damask, medieval vaults, and contemporary art.

Best for: Architecture enthusiasts and contemporary art collectors

Highlights:

  • Moritz Waldemeyer interiors mixing Medici damask with surrealist intensity
  • Glass-roofed cortile with medieval brick vaults and tropical palms
  • Former Augustinian convent in Santa Maria Novella quarter
Irreverent-historicalmaximalist

PB hotel design editorial

Florentine scarlet damask stretched wall-to-ceiling, a glass-roofed cortile dense with banana palms and chartreuse velvet banquettes, exposed medieval brick vaulting reflected into infinity by diamond-grid mirror panels — the 25hours Hotel Piazza San Paolino makes an argument that historical gravitas and deliberate irreverence can share the same address without either flinching. The property is set within a former Augustinian convent complex in the Santa Maria Novella quarter, its street facade presenting the plainspoken limestone arches and shuttered windows of a Florentine palazzo, the gold lettering of the brand name the only clue to what waits inside. Interior design by Moritz Waldemeyer and the 25hours in-house team takes the city's textile heritage — the crimson damasks that Medici merchants once traded across Europe — and applies it with an almost surrealist intensity, covering headboards, walls, and curtains in a single continuous pattern that collapses the boundary between surface and furnishing. The restaurant courtyard, covered by a steel-and-glass lantern roof, plants oversized terracotta urns among a riot of tropical foliage, the surrounding Renaissance arches left perfectly intact. Guest rooms shift register entirely in their lighter configurations: quilted white panelling, Calder-like mirror mobiles suspended from the ceiling, typewritten slogans etched onto shower glass. It is a hotel that treats Florence not as a museum requiring reverence but as a living city with enough confidence in its own history to tolerate — even enjoy — being playfully prodded.

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Amenities

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Room service

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Public Wifi

Free Wifi

Dry cleaning

25hours Hotel Piazza San Paolino Reviews

404 reviews

"Location: the best Service: excellent Rooms: very good ALL WAS 100% EXCELLENT"

A Tripadvisor traveler review

Jun 25, 2026

"25Hours was such a cool concept and very modern for a hotel in Florence. It is set about 7-8 minutes away from the train station and the hustle and bustle of Florence. My adult daughter and I loved the Dante’s theme (we stayed in a white room with a balcony). The room was huge for European standards and the AC worked perfectly (another thing that can be difficult to find in Italy). The vibe of the hotel was cool with a great courtyard for drinks. The staff were helpful when it came to needing a taxi. You are surrounded by wonderful restaurants (Zeb was our favorite). I highly recommend."

A Tripadvisor traveler review

Jun 21, 2026

"Had a wonderful night's stay at this super cool hotel. We had a red room with balcony . So many quirks in the room that we loved. All staff really helpful and all public areas are amazing."

A Tripadvisor traveler review

Jun 21, 2026

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