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25hours Hotel Piazza San Paolino

Florence, Italy • Santa Maria Novella • SPLURGE

avg. $402 / night

Includes $21 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

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Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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At a glance

A converted Florentine convent with Waldemeyer interiors that layer Medici damask, medieval vaults, and contemporary art.

Best for: Architecture enthusiasts and contemporary art collectors

Highlights:

  • Moritz Waldemeyer interiors mixing Medici damask with surrealist intensity
  • Glass-roofed cortile with medieval brick vaults and tropical palms
  • Former Augustinian convent in Santa Maria Novella quarter
Irreverent-historicalmaximalist

PB hotel design editorial

Florentine scarlet damask stretched wall-to-ceiling, a glass-roofed cortile dense with banana palms and chartreuse velvet banquettes, exposed medieval brick vaulting reflected into infinity by diamond-grid mirror panels — the 25hours Hotel Piazza San Paolino makes an argument that historical gravitas and deliberate irreverence can share the same address without either flinching. The property is set within a former Augustinian convent complex in the Santa Maria Novella quarter, its street facade presenting the plainspoken limestone arches and shuttered windows of a Florentine palazzo, the gold lettering of the brand name the only clue to what waits inside. Interior design by Moritz Waldemeyer and the 25hours in-house team takes the city's textile heritage — the crimson damasks that Medici merchants once traded across Europe — and applies it with an almost surrealist intensity, covering headboards, walls, and curtains in a single continuous pattern that collapses the boundary between surface and furnishing. The restaurant courtyard, covered by a steel-and-glass lantern roof, plants oversized terracotta urns among a riot of tropical foliage, the surrounding Renaissance arches left perfectly intact. Guest rooms shift register entirely in their lighter configurations: quilted white panelling, Calder-like mirror mobiles suspended from the ceiling, typewritten slogans etched onto shower glass. It is a hotel that treats Florence not as a museum requiring reverence but as a living city with enough confidence in its own history to tolerate — even enjoy — being playfully prodded.

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Amenities

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Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Public Wifi

Free Wifi

Dry cleaning

25hours Hotel Piazza San Paolino Reviews

409 reviews

"This hotel caught my eye by it’s interesting decor. I booked a medium bianco room and was not disappointed. I will say though the mattress & pillows need work! Staff were friendly every time I engaged. There is also a bar, restaurant, sauna, gym & cinema within for your entertainment. PERFECT location with restaurants & shopping center near by. A comfortable walking distance to everywhere else."

A Tripadvisor traveler review

Aug 25, 2026

"Beats Dubai so called 7 stars any day. Classy. Art deco. Love the little touches in room like every room has a name. Loved the retro fridge. Loved the cinema showing old Fellini classics. Giving it four stars because of a disappointing breakfast. I am an Englishman by heart if not by colour. I like my eggs. You pay extra for fried egg which is fine but I said “ runny sunny side up” for flips sake. They came with yolks rock hard. You could stick a fork in it and it wouldn’t move. Quite bitter about it actually. Seriously though, apart from the one bad breakfast experience (I decided to breakfast outside the hotel thereafter) I think this is the best hotel in town!"

A Tripadvisor traveler review

Aug 18, 2026

"Wonderful hotel! We loved this hotel and found it located within walking distance to all of our attractions and the train station. Coffee outside was lovely. The rooms were clean and service was good. They have breakfast to purchase for small or large appetites."

A Tripadvisor traveler review

Aug 16, 2026

"We stayed here for four nights and it was exceptional. We were kindly given an upgrade to the most exceptional hell room with a gorgeous balcony. The breakfast was excellent with a really wide range of food but the cocktails, now they're a different story altogether. The French 75 was the best I'd ever had, the sofas were huge and deep and the courtyard was so restful and relaxing. The staff are brilliant, nothing is too much trouble and we felt safe, relaxed, at ease and pampered. It's in a central location and I don't think I'd stay anywhere else. We got a Secret Escapes deal but I'd go regardless now. Hard recommend."

A Tripadvisor traveler review

Aug 04, 2026

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