"For starters, this is one of those quirky hotels you’ll either love or hate because of its decor and ambience. Based on Dante Allegheri’s Divine Comedy, the rooms are themed either “heaven” or “hell”. We found ourselves in a “hell” room, which is dark, with a lot of red, but a nice enough hotel room with a courtyard if you can deal with the lack of light. Separate toilet and shower, nice bed, decent size for Italy. The hotel itself is quite OK. A gym, a bar, a restaurant and a coffee shop attached in a central part of Florence near to Santa Maria Novella Church. Being in a “hell” room was apt though, considering the housekeeping and reception staff, who were terrible and ruined our stay. On our third day, vital medicinal shampoo for a medical condition - in small 60ml bottles - vanished from our room. They had been left in the shower. The bottles were full. They are a clear bottle that you can see contains something. There was nothing to suggest they were rubbish, or that they were not serving a purpose. My guess was that housekeeping had removed them to clean the bench in the shower, but either forgotten to put them back or thrown them away accidentally. But after explaining my story to three reception staff, no one could track these bottles, reception staff didn’t really wanted to confront housekeeping to check, nor accept they (housekeeping) were responsible for their disappearance. Twice I was asked by reception staff if I had misplaced them. We had turned the entire hotel room over trying to find these vital medical supplies so it was clear what had happened. They didn’t walk away by themselves. After five hours of trying to trace them, I was told by an assistant manager “we are sorry”. And that was that. Move on, please. No resolution to assist solving a medical issue, no acceptance of blame. I now have to find a solution to my medical condition here in Italy (we have five more weeks travelling) with little of the language and no really way of finding a replacement solution for a prescribed medical treatment back home. Accidents happen, and if the hotel had accepted responsibility and attempted in some way to help me (I described to the assistant manager in some detail the product and its importance) instead of washing their hands of it because it was clearly too hard, this would have gone some way to resolution. Instead they took a lazy, quite dangerous approach to shrugging their shoulders of a medical issue they have caused. This is not the sort of service any hotel should provide its guests. I would urge caution staying here, and I hope the hotel learns from this issue and for future guests, attempts to help when it causes a problem rather than effectively hopes you go away or blames the victim, rather than their processes which are clearly not good enough. They certainly won’t have to worry about me again - I will never stay at this hotel or any other 25hours in the future. I am thoroughly distressed by this, and will hopefully be able to either secure my medicinal shampoo at our next stop in Rome, or probably - more likely - have to shave my head to avoid the alopecia hair loss becoming obvious over the next 5 weeks. Ironically, the hotel slogan is “25 hours loves you”. Trust me, they don’t. You are a tourist, a money machine to the amusement park that Florence is, and the staff at this hotel couldn’t care less. Avoid this hotel like the plague and stay elsewhere."

"I recently stayed at the 25 Hours Hotel in Florence with my daughter, and we both had a fantastic experience! In a city bustling with heat and activity, this hotel was an oasis of quirky calm that truly made our trip special. The location is perfect, allowing us to easily explore all the wonderful sights Florence has to offer. When we returned to the hotel after a long day of sightseeing, it felt like stepping into a refreshing retreat. The theme of the hotel is fun and playful, making it a unique place to stay. The interiors are clean, modern, and filled with delightful touches that made our stay enjoyable. Our room was not only comfortable but also had a whimsical design that added to the overall experience. We can't recommend 25 Hours Hotel enough! We will definitely be back on our next visit to Florence."

"This will be the only hotel I stay at in Florence from Now on. What an experience. Great staff, breakfast and mini bar included, and the decor and “theme” is outstanding. I’ve never stayed in a place like it. The movie theatre is a piece of art. 100% recommend."

"Loved this hotel. We had a hell room. It was a very large room and the quirkiness was an added feature. Walking distance to all of the main attractions, good breakfast and the staff were friendly."