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The Place Firenze

Florence, Italy • Santa Maria Novella • OVER THE TOP

avg. $798 / night

Includes $42 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

LHW Leaders Club property

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5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Leading Hotels of the World

Location

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At a glance

A 20-room palazzo on Florence's grandest piazza with rooftop views of Brunelleschi's dome and period interiors.

Best for: Architecture enthusiasts and collectors seeking Florence's most privileged address

Highlights:

  • Nineteenth-century palazzo facing Santa Maria Novella basilica across the piazza
  • Rooftop terrace frames Brunelleschi's dome at eye level
  • 20 rooms in two distinct palettes: dove grey Art Deco or celadon with coffered ceilings
Palazzo-intimatehistorically-layered

PB hotel design editorial

Facing the marble-inlaid facade of Santa Maria Novella across one of Florence's grandest piazzas, the nineteenth-century palazzo that houses The Place Firenze holds perhaps the most quietly privileged address in the city. The hotel's 20 rooms are distributed across a building whose bones — stucco cornicing, painted panel moldings, wrought-iron balconies — have been left to carry their full historical weight, while the interiors introduce a layered domesticity that keeps the atmosphere closer to a well-appointed Florentine apartment than to a grand hotel. Guest rooms shift between two distinct registers: some are finished in dove grey with crystal chandeliers and quilted leather headboards with Art Deco geometry, others in pale celadon with white coffered ceilings and woven leather stools, the colour shifts lending each room a distinct character rather than a uniform house style. The rooftop terrace, low-slung and candlelit, frames Brunelleschi's dome directly over the ridge tiles — an arrangement that feels almost implausible in its proximity. At street level, the JK Lounge terrace extends onto the piazza under cream parasols, with clipped box spheres in timber planters marking the boundary between the hotel's life and the square's. Mismatched porcelain at the breakfast table, olive trees in terracotta, salmon-upholstered chairs against the basilica's geometric facade: the effect is of a household that has been entertaining on this piazza for a very long time and sees no reason to stop.

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The Place Firenze | Best Design-Driven Stays in Florence, Italy