At Via Forcella 6 in Milan's Porta Genova district, a former perfume factory has been transformed into one of the city's most quietly distinctive small hotels. The conversion gave Magna Pars Suites its defining conceit: each of the 39 suites is named after a fragrance ingredient, and the building's industrial past is worn openly rather than smoothed away. The entrance facade, visible in the images, announces the conversion's ambitions clearly — full-height glass panels framed by exposed steel columns, a monumental open staircase rising behind them, warm timber ceiling panels overhead. The effect is closer to a design studio than a conventional hotel lobby, the transparency of the curtain wall drawing the street into the interior. The guest suites carry through an all-white palette grounded by dark-stained oak floors, white upholstered beds with panelled headboards, and large botanical artworks — purple abstracts and luminous green field photographs — that prevent the rooms from reading as merely clinical. A garden terrace sheltered by a louvered white pergola extends from the restaurant, which is lined with shelved volumes and lit by track spots and table candles, its blue linen napkins and botanical photography on the rear wall tying back to the fragrance theme that threads through every corner of the property. For a hotel in Milan's increasingly fashionable south-west, the balance between industrial memory and considered domesticity is handled with real restraint.

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The love for perfumes, art and hospitality led the Martone family to found, in the former perfume factory, the first Hotel à Parfum. Distillate of Italian excellence, to live through all the senses a unique experience.