Two early twentieth-century palazzi on Via Liguria, steps from the Via Veneto and directly opposite the neoclassical bulk of the Palazzo Margherita — now the American Embassy — form the architectural shell of W Rome, which opened in 2021 as the brand's first Italian outpost. The five-storey terracotta and cream facades, with their rusticated stone bases, pedimented windows, and wrought-iron balconies, are precisely the kind of Roman Liberty-style structures that heritage authorities protect with fierce conviction, making the brief to Concrete Amsterdam — the Dutch studio behind several of W's more persuasive European conversions — a genuinely constrained one. Inside, Concrete worked the tension productively rather than against it. The bar runs beneath a sequence of cream-plastered arches, their mouldings intact, while the floor shifts to rose-veined marble and the counter arrives in verde alpi stone trimmed with brushed brass — Roman grandeur redirected through a mid-century Italian lens. Guest rooms carry the same productive collision: herringbone oak floors and pale panelled walls hold channel-tufted tan leather headboards, kidney-shaped velvet settees in dusty rose, and sculptural black-and-brass wall sconces with clear debts to Arredoluce. The rooftop, framed by umbrella pines and looking directly across to the Palazzo Margherita's ornate cornice, grounds the whole project in a very specific piece of Roman geography that no amount of interior styling could manufacture.

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Historic palazzo on the outside, a bold interpretation of luxury inside, W Rome celebrates the Italian attitude and captures the energy of the Eternal City. With its 162 rooms and suites, design twist and vibrant experiences, the hotel marks the W Hotels’ entry to the scene in an unapologetically Italian way. Head chef Ciccio Sultano shakes up the city’s foodie scene, with authentic Sicilian cooking served at Giano Restaurant. Loaded with Roman vitality yet dismantling the norm, W Rome has something for everyone, whether it be a sweet retreat at Zucchero x Fabrizio Fiorani, a cocktail with upbeat music at W Lounge or live entertainment at Giardino Clandestino. On the upper floor, striking views of the city make Citrico Rooftop - Pizza & Cocktails, in collaboration with Ciccio Sultano, and WET Deck even more exceptional.