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Grand Hotel Principe di Piemonte

Tuscany Coast, Italy • Viareggio • SPLURGE

avg. $527 / night

Includes $28 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

LHW Leaders Club property

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5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

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Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Leading Hotels of the World

Location

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At a glance

A 1922 Liberty-style palazzo on Viareggio's seafront with Art Deco interiors and a rooftop pool facing the Tyrrhenian.

Best for: Architecture enthusiasts visiting the Tuscan coast

Highlights:

  • 1922 Italian Liberty palazzo with restored rusticated facade and gilded corner tower
  • Rooms pair herringbone parquet with geometric mirrored panels and Art Deco cabinetry
  • Rooftop pool and restaurant terrace overlook Versilia beach and Tyrrhenian Sea
Coastal-Art-Decorestored

PB hotel design editorial

Viareggio's seafront has long carried the weight of Italian Liberty-style ambition, and no building along the Passeggiata expresses that more directly than the Grand Hotel Principe di Piemonte. Constructed in 1922 and rising five stories above the Tyrrhenian, the palazzo facade presents as a study in ornate coastal grandeur — rusticated pilasters, arched balconies stacked in rhythmic tiers, and a rounded corner tower bearing the hotel's name in gilded lettering that catches the light long after dark. A meticulous restoration returned the property to its original standing, and the interiors were subsequently reworked to introduce a contemporary layer without disturbing the building's ceremonial bones. The guest rooms reflect that negotiation with considerable skill. Herringbone parquet floors anchor each space while full-height mirrored panels — framed in geometric metalwork — amplify natural light and carry the proportions of high, molded ceilings deeper into the room. Branch-form chandeliers, reminiscent of Moooi's Heracleum series, introduce an organic counterpoint to the Art Deco cabinetry finished in lacquered black with brass detailing, and dusty-rose velvet stools add warmth without sentimentality. Above it all, a rooftop pool edged in white balustrade ornament frames an uninterrupted view across the Versilia beach and out to sea — the restaurant terrace beside it laid with teak decking, canvas director's chairs, and white linen tables oriented precisely toward the horizon.

Travel notes

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About

The Grand Hotel Principe di Piemonte is a five-star luxury seafront hotel and a proud member of Leading Hotels of the World. It is home to the two-Michelin-starred restaurant Il Piccolo Principe, located in the ground-floor veranda overlooking the promenade. The property also features La Terrazza Bistrot, situated on the fifth floor, and La Terrazza Rooftop Bar, perched at the top of the building, complete with its exclusive Champagne Bar. The Grand Hotel has recently undergone an extensive refurbishment aimed at enhancing the design, comfort, and elegance of this truly unique destination, while carefully preserving its rich heritage and timeless character.

Amenities

Room service

Restaurant

Internet

Free Internet

Wifi

Free Wifi

Suites

Beachfront

Wheelchair Access

Bar/Lounge

Grand Hotel Principe di Piemonte Reviews

181 reviews

"My family knows the hotel since the 1960s. It’s changed since then, of course. But it’s still beautiful, situated in an ideal spot with easy access to other cities, town center, shops, restaurants and beaches. Of course, the breakfast buffet is fantastic in the selection and quality of foods. The roof restaurants and bar are good though I found the bar lacking in service and nuts this time… The famous restaurant is as good as Michelin says! Service overall, reception, rooms, etc. is very efficient. Part of a beautiful scene."

A Tripadvisor traveler review

Jul 29, 2026

"Overall, I had a wonderful stay at the Grand Hotel Principe di Piemonte. The hotel is beautiful, the service was excellent, and the staff were friendly and professional throughout my stay. I truly enjoyed my visit and would gladly recommend the hotel. However, there was one incident on my first day that was never properly resolved. During the welcome reception, one of the waitresses accidentally spilled liquid on my very expensive suede shoes. She apologized and told me that someone from the hotel would come to my room to collect the shoes for professional cleaning. Unfortunately, no one ever came. I waited, but nobody contacted me or followed up during the rest of my stay. I completed my stay and checked out without anyone from the hotel reaching out to me about the incident. I tried to clean the shoes myself, but because they are made of suede, the liquid left a permanent stain. I completely understand that accidents can happen, and I do not blame the waitress for the accident itself. What disappointed me was the hotel’s lack of follow-up and the fact that no effort was made to resolve the situation after they promised they would. Aside from this incident, everything else during my stay was excellent. I hope this feedback helps improve the way similar situations are handled in the future."

A Tripadvisor traveler review

Jul 24, 2026

"Absolutely the nicest hotel we have ever visited. Their service was incredible, friendly and well trained. They made us feel like family! Not to mention, the best breakfast buffet we have ever enjoyed. Their atmosphere, location and amenities were the best in Italy and we have been traveling to Italy for over 15 years. We highly recommend!"

A Tripadvisor traveler review

Jul 20, 2026

"Lovely location on wide Avenue with view of sea, the decor is stunning, impressive modern art, design and spotless. Staff are charming and efficient and in particular the lovely Abigail in the breakfast dinning room, the Maitre d of the divine rooftop restaurant and the wonderful elegant knowledgeable lady in charge of the gorgeous pool. Breakfast utterly sublime and the best we have had outside of Ireland. The choice and quality of cuisine was tops!"

A Tripadvisor traveler review

Jul 05, 2026

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