Viareggio's seafront has long carried the weight of Italian Liberty-style ambition, and no building along the Passeggiata expresses that more directly than the Grand Hotel Principe di Piemonte. Constructed in 1922 and rising five stories above the Tyrrhenian, the palazzo facade presents as a study in ornate coastal grandeur — rusticated pilasters, arched balconies stacked in rhythmic tiers, and a rounded corner tower bearing the hotel's name in gilded lettering that catches the light long after dark. A meticulous restoration returned the property to its original standing, and the interiors were subsequently reworked to introduce a contemporary layer without disturbing the building's ceremonial bones. The guest rooms reflect that negotiation with considerable skill. Herringbone parquet floors anchor each space while full-height mirrored panels — framed in geometric metalwork — amplify natural light and carry the proportions of high, molded ceilings deeper into the room. Branch-form chandeliers, reminiscent of Moooi's Heracleum series, introduce an organic counterpoint to the Art Deco cabinetry finished in lacquered black with brass detailing, and dusty-rose velvet stools add warmth without sentimentality. Above it all, a rooftop pool edged in white balustrade ornament frames an uninterrupted view across the Versilia beach and out to sea — the restaurant terrace beside it laid with teak decking, canvas director's chairs, and white linen tables oriented precisely toward the horizon.

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Located in the Tuscan Riviera, 5-star luxury beachfront property, member of Leading Hotels of the World, including the 2 Michelin Star Restaurant Il Piccolo Principe in the veranda on the ground floor facing the sea promenade, the panoramic Maitò Viareggio Restaurant on the rooftop terrace and La Terrazza Rooftop Bar on the top of the building offering a Champagnerie. An elegant historical building and luxury holiday destination par excellence. The new look of the hotel, together with the refined and exclusive service and attention to detail, creates an unforgettable experience.