Few addresses on the Tyrrhenian coast carry the biographical weight of Viareggio's Liberty-era waterfront, where Belle Époque ambition once drew Russian aristocrats and European literati to this stretch of Tuscan shoreline. Hotel Plaza e de Russie, housed in a four-storey neoclassical palazzo facing the town's celebrated promenade, honours that heritage in its bones — the cream stucco facade, dark-shuttered fenestration, and wrought-iron balconettes are all preserved — while the rooftop pavilion visible in the evening exterior shot signals something altogether more contemporary happening within. That interior transformation, which gave the property its current five-star configuration across around 57 rooms, was designed with a sharply chromatic sensibility that sets each category apart by colour: deep navy velvets and channelled headboards in sapphire blue for one room type, acid chartreuse runners and grey upholstered bases for another. The lobby establishes the architectural register immediately — book-matched white marble columns, a Carrara-inlaid monogram floor framed in verde and siena marble borders, and a coffered oculus overhead fitted with a honeycomb-patterned gold chandelier. In the restaurant, dark charcoal wall panelling with recessed brass detailing provides a backdrop for globe pendant lights in blown glass and lime-green velvet shell chairs, the effect closer to a Milanese design hotel than a provincial Tuscan resort. The whole project navigates the tension between Liberty-era civic grandeur and contemporary Italian interior culture with considerable confidence.

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