Few addresses on the Tyrrhenian coast carry the biographical weight of Viareggio's Liberty-era waterfront, where Belle Époque ambition once drew Russian aristocrats and European literati to this stretch of Tuscan shoreline. Hotel Plaza e de Russie, housed in a four-storey neoclassical palazzo facing the town's celebrated promenade, honours that heritage in its bones — the cream stucco facade, dark-shuttered fenestration, and wrought-iron balconettes are all preserved — while the rooftop pavilion visible in the evening exterior shot signals something altogether more contemporary happening within. That interior transformation, which gave the property its current five-star configuration across around 57 rooms, was designed with a sharply chromatic sensibility that sets each category apart by colour: deep navy velvets and channelled headboards in sapphire blue for one room type, acid chartreuse runners and grey upholstered bases for another. The lobby establishes the architectural register immediately — book-matched white marble columns, a Carrara-inlaid monogram floor framed in verde and siena marble borders, and a coffered oculus overhead fitted with a honeycomb-patterned gold chandelier. In the restaurant, dark charcoal wall panelling with recessed brass detailing provides a backdrop for globe pendant lights in blown glass and lime-green velvet shell chairs, the effect closer to a Milanese design hotel than a provincial Tuscan resort. The whole project navigates the tension between Liberty-era civic grandeur and contemporary Italian interior culture with considerable confidence.

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Hotel Plaza e de Russie is a true historical residence, the first Hotel built in Viareggio, an Art Nouveau jewel of 1871, along the Gran Tour Route. Located in the heart of the city, in a central and strategic position, on the characteristic Promenade and just 40 meters from the beach, after more than a year of major renovation, Hotel Plaza and de Russie presents a new look: 5 stars, 42 rooms (Superior, Deluxe, Junior Suites and Suites) completely renovated in contemporary style and with the most advanced technologies, 2 Penthouse with breathtaking views of the Promenade and the Tyrrhenian Sea. In addition, new spaces are dedicated to the starred Restaurant "Lunasia" where the mix of classicism and innovation, aesthetics and taste, colors and aromas, transforms each course into an authentic artwork. The personalized service is our flagship to make every holiday or business trip up to all the needs.