Before the Hoxton brand arrived, before the building served as a detention centre, a courthouse, and a labour exchange, it was a gateway. Completed in 1921 by architect Evert Breman for the Royal Holland Lloyd Shipping Company, the eight-storey brick pile on Amsterdam's Eastern Docklands waterfront processed thousands of emigrants bound for South America — its eclectic facade, with its carved stone portal and grid of industrial windows, carrying the weight of all that passage. The Hoxton, Lloyd Amsterdam opened here in September 2023, after a full renovation that treats the building's layered past as material rather than obstacle. Designated a Dutch national monument, the structure retains its arched hallways, Art Deco stained-glass, and original tiled details, now reframed by interiors from AIME Studios working alongside Amsterdam-based Nicemakers. The palette inside is deliberately alive: corals, burnt oranges, and mustard press against cool slate panelling and navy velvets, giving the 136 rooms an atmosphere somewhere between a 1970s private members' library and a Dutch maritime officer's quarters. The bar and lounge, with its double-height warehouse glazing, warm parquet, and dark wood panelling, earns its centrepiece status — a ship model on the back bar being the one concession to literal history. Rooms in the upper floors come as duplexes, their internal staircases and chevron curtain fabric adding a residential quality that most hotel conversions attempt and few achieve. Outside, a generous courtyard terrace completes a picture of a building finally at ease with its own biography.

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Set in a landmark 1921 building originally commissioned by the Royal Holland Lloyd Shipping Company, The Hoxton, Lloyd Amsterdam blends historic charm with contemporary style. This Amsterdam luxury hotel features 136 thoughtfully designed bedrooms, a vibrant cocktail bar, a modern European brasserie, and even an original Dutch windmill just next door.