Two landmark buildings on Dam Square — a former telephone exchange and a nineteenth-century bank — were stitched together and converted into W Amsterdam, which opened in 2015 across 238 rooms spread over the two connected structures. The exterior image confirms the tension the project had to resolve: a mid-century brick-and-glass curtain wall facade, monumental in its grid of red brick piers and floor-height glazing, sits directly opposite the Royal Palace of Amsterdam, its reflection caught in the hotel's own windows. Dutch practice Concrete Architectural Associates handled the conversion and interiors, threading a contemporary sensibility through buildings whose bones were emphatically not designed for hospitality. Inside, the rooms carry the Concrete signature with confidence — articulated brass pendant lighting in angular configurations, teal-green wool carpeting, burnished gold case furniture, and Marshall speakers positioned as objects rather than amenities. The suite images show a recurring motif: a freestanding polished brass cylinder housing the bathroom, dropped into the room like a piece of industrial sculpture, framed by the original tall windows looking out over Amsterdam's canal-ring rooftops. The rooftop pool stretches along the building's edge with the Royal Palace's copper-green statuary and the Nieuwe Kerk's Gothic spire arranged on the skyline behind it — a view that no interior designer could have specified. The top-floor restaurant continues the brass-and-green palette through curved banquette seating and stacked circular pendant fixtures, the open kitchen given the same visual weight as the room itself.

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