Eleven Grade B listed Georgian townhouses, stitched together across both sides of Grosvenor Street in Edinburgh's Haymarket district, form the bones of The Hoxton, Edinburgh, which arrived in 2025 as one of the more architecturally ambitious entries in the brand's portfolio. The pale ashlar facade — its sash windows and classical cornicing intact — gives little away from the street, the only hint at transformation being the sharp black-framed canopy above the entrance. Inside, AIME Studios, Ennismore's in-house design team, worked carefully around the double-height ceilings and ornate period detailing rather than against them, threading a contemporary palette of deep teal, dusty rose, and warm brass through rooms that the Georgian bones keep from ever feeling frivolous. Across 214 rooms spread through nine categories, the interiors carry the atmosphere of a well-curated private flat rather than a corporate hotel conversion — scalloped headboards in crimson velvet, arch-framed floor mirrors in burnished gold, and pairs of moss-green armchairs positioned as though someone actually lives here. The restaurant takes a sharper turn: copper-lacquered ceilings, dusty-pink arched shelving lined with decorative plates, rattan bistro chairs, and lemon trees conjure a Mediterranean trattoria with enough theatrical confidence to feel like its own destination. The lobby café, with its checkerboard floor, marble-topped rounds, and pleated pendant lights, lands closer to a Parisian brasserie. Together the spaces make a case for contrast as a design strategy rather than an indulgence.

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