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Hotel28 Myeongdong

Seoul • Myeongdong • OPTIMIZE

avg. $259 / night

Includes $14 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

Hilton Honors™ property

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Small Luxury Hotels

Location

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PB hotel design editorial

Myeongdong's commercial electricity — the neon, the street food vendors, the compression of bodies and signage — makes it one of Seoul's least likely addresses for a hotel with genuine design ambitions. Hotel28 Myeongdong, which joined Small Luxury Hotels of the World on opening, wears its urban context directly: the street-level facade is clad in rough-textured stacked stone, its horizontal banding cut by wide steel-framed windows and black pennant banners, the whole composition holding its ground against the surrounding retail chaos without retreating from it. A rooftop terrace strung with festoon lighting frames the Lotte Department Store tower and the broader Junggu skyline in a way that feels more like a neighbourhood bar than a hotel amenity. Inside, the rooms settle into a considered Nordic-influenced palette — pale oak flooring, grey-toned concrete-effect wall panels, charcoal throw blankets over white bedding, swing-arm reading lights mounted flush to oak headboard panels. Black-and-white photography above each bed supplies the only graphic gesture, grounding the rooms without decorative excess. The all-day dining space on an upper floor takes a different register entirely: exposed black-painted ceiling services, Carrara marble-topped communal tables, navy banquette seating, and rattan bistro chairs in a Parisian café inflection that catches considerable natural light through the full-height street-facing glazing. The two moods — quiet Scandinavian restraint upstairs, animated brasserie energy at table — give Hotel28 a range that most properties in this price register never attempt.

Travel notes

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About

In the heart of Seoul’s cultural district, Hotel28 Myeongdong is an architectural marvel. Sheer glass walls and sharp lines carve out a contemporary space that celebrates the city’s cinematic past. Relax with coffee and a classic Korean film, or take in the skyline from the rooftop bar. Hotel28 is the perfect place to start a journey of discovery into Seoul’s artistic heritage and most-loved stories.

Amenities

Internet

Suites

Room service

Free Internet

Free Parking

Wheelchair Access

Restaurant

Bar/Lounge

Wifi

Free Wifi

Hotel28 Myeongdong Reviews

1,375 reviews

"Amazing staff make this the best hotel in Seoul. Thank you to all The staff at Hotel 28 will always make My solo stays are the best travel. Thank you to Nancy, Amanda, and Patrick for All the hospitality all these years. I travel to South Korea often, 1-2 times A year when I need a little break Or when i am traveling home, I like to stop by here at least a few days if i can. I have stayed at many five-star hotels in Seoul because I like to experience different areas of Seoul, but i always make sure that part of my stay, I have to stay at Hotel 28 because I feel super at home when I'm at Hotel 28. I have recommended Hotel 28 to my friends and family, and they always say this is the best hotel in Seoul because of the staff. They are all genuinely nice and kind. The room is always nice and clean, and the bed is super comfy, especially the king-size one. Now I only stay at hotel 28 when i come back To Seoul every year. Also, thank you to my customised vip room card you guys are the sweetest you have a loyal customer."

A Tripadvisor traveler review

Apr 21, 2026

"The staff were incredibly kind and thoughtful, which made our stay feel even more special. A special shoutout to Gina and Sugar for going above and beyond their kindness truly meant a lot to us. The breakfast was also delicious and added to the overall wonderful experience. It became such a memorable stay that we’ll never forget."

A Tripadvisor traveler review

Apr 21, 2026

"This place is great! And located right in the heart of downtown! I will definitely be staying here again!"

A Tripadvisor traveler review

Apr 17, 2026

"Everything about our stay here was wonderful. Sleek and smart layout with a wonderfully soft and comfy bed, great amenities and good breakfast offering but the two things that make Hotel28 so good is the amazingly convenient location and the most thoughtful and attentive staff! The location meant food, transport and sightseeing was literally at the door step and the staff had the inside knowledge to give extra hints on how to truly experience Seoul. Really appreciated the local knowledge on the best parks to visit and some of the lesser known (but exceptional) food choices. Thanks to the whole team at Hotel28"

A Tripadvisor traveler review

Apr 16, 2026

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