"I rarely write reviews for hotels that I don’t have any status with, as I don’t think it is a fair comparison. Hotels that I don’t have status with, I don’t have many expectations. However, Hotel 28 surprised me. The day we arrived, the receptionists were super accommodating. I am extremely sensitive and allergic to smoke smells, and the receptionist spent a great amount of time with us working with us to find a suitable room that does not have any smells. Everyone was extremely helpful and polite, and handled all our requests promptly, which is quite unusual compared to other places in Seoul. What went above and beyond is our daughter managed to throw up in the middle of the night. Although we caught most of it, some got into the bed. We felt so bad and requested if it was possible to replace the bedsheets or provide us some towels for the time being, given that they don’t have any housekeepers in the late night. To my surprise, the receptionist (I forgot her name) came over, changed the bedsheet herself, even though it wasn’t her job, and managed to find a new blanket for us. Furthermore, she ensured us she will put a change bedsheets request as soon as the housekeepers show up in the morning. The true hospitality isn’t when everything goes well, it is when something goes wrong and how the staff handled it. One thing I believe Hotel 28 could improve is the breakfast options. There weren’t many Western options except for Korean. Quite disappointed in terms of breakfast options and most likely we won’t book to include breakfast next time."

"One of the best things about this hotel is definitely its location. It’s right in the middle of everything, so shopping and sightseeing are all within walking distance, and having both Lines 2 and 4 nearby made it really easy to get around Seoul. The staff were nice and friendly, and the information sheet they gave us was genuinely helpful. It explained things like what items we could borrow from the front desk and the operating hours for the hotel’s facilities, so we didn’t have to call reception every time we had a question. The room was a good size for two people, with enough space to open our suitcases without feeling cramped. I also appreciated the complimentary minibar, coffee machine, and coffee capsules! It was nice not having to think twice about using them. But there were a couple of things I thought could be improved. The room door was quite heavy and tended to slam shut instead of closing gently, which felt a little unsafe. Also, the digital controls for the lights and air conditioning a bit confusing at first since everything is operated through a touchscreen. Breakfast was good overall. It was nice to try a Korean style breakfast! Also, a simple salad bar, and plenty of drink options. That said, at KRW 27,000 per person, I personally didn’t think it was great value for money. I think I would have been happier with it if there had been a bit more variety or a couple of signature dishes."