1/5

Each hotel image sequence, including the selection and arrangement of its images, © 2026 PressBeyond. All rights reserved

PressBeyond Logo

L7 Myeongdong

Seoul • Myeongdong • OPTIMIZE

avg. $163 / night

Includes $9 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

Exclusive PressBeyond Benefits

Get to where you see yourself

Ultra-clean, global, hand-picked hotel curation & imagery designed to help you visualize enticing environments and the elevated social experiences they create

Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

Loading map...

At a glance

L7 Myeongdong anchors central Seoul with a graphic yellow exterior, mid-century interiors, and a rooftop bar overlooking N Seoul Tower.

Best for: Architecture enthusiasts exploring central Seoul

Highlights:

  • Rooftop bar with N Seoul Tower and Namsan views
  • Rooms with oak flooring, concrete finishes, Seoul skyline murals
  • Yellow graphic band exterior visible across Myeongdong streetscape
Urban-contemporarygraphic

PB hotel design editorial

Lotte Hotels' design-forward sub-brand found one of its most urban expressions when L7 Myeongdong planted itself in the dense commercial grid of central Seoul, its white-panelled tower rising roughly twenty floors above a streetscape defined by retail signage and pedestrian flow. The exterior announces its personality early — a bold yellow graphic band running several storeys tall, the phrase lucky to meet you! printed in a typeface cheerful enough to double as wayfinding. That chromatic confidence carries inside, where the brand's lifestyle positioning translates into rooms that layer warm oak flooring, concrete-effect wall finishes, and illustrative murals depicting Seoul's skyline in a palette that mixes pale blue with graphic yellow accents. Swing-arm black metal wall sconces, tufted leather lounge chairs, and chrome-framed desks give the interiors a mid-century café energy rather than the neutral efficiency of most urban business hotels. The upper floors are where the property earns its address most convincingly. The rooftop bar and terrace, clad in dark board-formed concrete panels with floor-to-ceiling glazing on the city-facing elevation, delivers uninterrupted views across Myeongdong toward Namsan and the illuminated N Seoul Tower — a sight the guest rooms below frame equally well through full-width windows. Inside the bar, a long quartz counter runs parallel to backlit bottle shelving, while green leather banquettes and terracotta-upholstered bar stools introduce a warmth that keeps the space from feeling purely industrial. The effect is closer to a confident European rooftop restaurant than anything typically found in Seoul's mid-market hotel tier.

Travel notes

No travel notes provided yet.

About

L7 Myeongdong by LOTTE is a lifestyle hotel with trendy sentiments and a cozy atmosphere. It is a welcoming place in the heart of the city that blends customers' lifestyles with the local culture to create a new culture. It is close to some of the major shopping destinations, including Lotte Duty-free Shops, Lotte Department Store, and tourist attractions, including Gyeongbokgung Palace and Namsan Mountain. You can enjoy a special trip, surrounded by the mountain view with Namsam Tower and the city view of Myeongdong. Major amenities include the rooftop bar on the 21st floor, the foot spa, the lounge & bar on the 3rd floor for parties and gatherings, and the sophisticated suites, superior rooms, and standard rooms.

Amenities

Internet

Suites

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Wifi

Public Wifi

Free Wifi

Dry cleaning

L7 Myeongdong Reviews

1,283 reviews

"My stay at L7 Myeongdong exceeded my expectations. The hotel is in a fantastic location, with the airport bus stop and the subway station just steps away, making it incredibly easy to explore Seoul. The room was spotless and well maintained, and I really enjoyed the breakfast every morning. The staff were always kind, professional, and ready to help whenever I had a question. I especially liked the staff at the front desk. I always try to listen to their customers' requests as best as I can and always smile. I applaud their hard work. One of my favorite parts of the hotel was the rooftop foot spa. It was the perfect place to unwind after a long day of sightseeing while taking in the beautiful city views. I also appreciated the complimentary coffee machine in the guest lounge, where I could enjoy different coffee options every day. I had a very comfortable and relaxing stay, and I would happily choose this hotel again when I visit Seoul."

A Tripadvisor traveler review

Jul 07, 2026

"The property's excellent location is one of its biggest strengths, with convenient access to the airport bus stop and just a few minutes' walk from the vibrant Myeongdong shopping district. The rooms were clean, the staff attentive and helpful, and the self-service laundry facilities were excellent. Additional highlights included the rooftop bar, foot spa, and a comfortable guest lounge with complimentary tea and coffee. On the downside, the room layout (in King size bed rooms) was somewhat unusual and not particularly practical. The use of paper cups for in-room tea and coffee was disappointing, and the breakfast buffet offered limited variety. In addition, food items were replenished rather slowly, which detracted from the overall dining experience."

A Tripadvisor traveler review

Jun 11, 2026

"Excellent location, clean rooms and facilities, and very helpful and accommodating front desk staff."

A Tripadvisor traveler review

May 26, 2026

"I was informed it's appropriate as a business hotel. I think it's not. The ground floor has a staff who I assumed is akin to a concierge. But he was ineffective in assisting me secure a taxi and when he did, I was headed to the wrong destination. Business hotels normally have competent concierge services - this does not There is no laundry service. But a launderette. Is this a business hotel? The lounge on the Reception Floor provides self service coffee and water - but bring your own cup mug or glass. Is this a business hotel? Granted, the bedroom is functional. Basic functional. The bathroom is tiny. Business class hotels have service - there are hardly any staff to provide service For business travel, I do not recommend this hotel"

A Tripadvisor traveler review

May 15, 2026

Guest photos

Guest photo
Guest photo
Guest photo
Guest photo
Guest photo

+6

Reviews and certain descriptive content powered by

Policies