1/5

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Signiel Seoul

Seoul • Gangnam • SPLURGE

avg. $479 / night

Includes $25 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

LHW Leaders Club property

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Leading Hotels of the World

Location

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At a glance

Signiel Seoul occupies the upper 26 floors of a 555-metre tower with Joseon-era design references and Seoul skyline views.

Best for: Architecture enthusiasts and collectors of Asian design

Highlights:

  • Floors 76–101 of Kohn Pedersen Fox's 555m tower
  • Interiors by Gilles & Boissier with Joseon-era minhwa murals
  • Lap pool with floor-to-ceiling views of Seoul skyline
Vertical-luxuryculturally-grounded

PB hotel design editorial

Kohn Pedersen Fox's 555-metre Lotte World Tower — the fifth-tallest building on earth when it opened in 2017 — draws its tapering silhouette from the curved lines of traditional Korean celadon pottery, a formal reference that gives the skyscraper an unlikely elegance against the Songpa-gu skyline. Signiel Seoul claims floors 76 through 101 of that tower, a vertical footprint that places its 235 rooms and suites genuinely above the clouds on overcast days, with Seokchon Lake visible far below in the exterior image here, its surface catching the tower's illuminated profile at dusk. The interiors, designed by the French studio Gilles & Boissier, thread a consistent Korean cultural vocabulary through what could easily have become generic international luxury. Headboards are set beneath hand-painted plum blossom murals — a motif drawn from Joseon-era minhwa folk painting — rendered across soft panels in blush and grey, the branches extending across the wall with the unhurried confidence of ink on silk. Guest room floors run to warm-toned hardwood, anchored by patterned rugs in dusty blue and taupe, while cream leather armchairs and marble-topped occasional tables keep the palette from tipping into sentimentality. The dining spaces deploy dark herringbone parquet, vertical timber slats, and clusters of washi-style pendant lights that diffuse the light softly across the room. The lap pool, set behind floor-to-ceiling glass, pairs veined white marble with curved dark timber cladding — a material contrast that frames Seoul's sprawl as the view it deserves to be.

Travel notes

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About

Everyone needs a place to lay their weary head. For travelers visiting Seoul, Signiel Seoul is an excellent choice for rest and rejuvenation. Well-known for its charming environment and proximity to great restaurants and attractions, Signiel Seoul makes it easy to enjoy the best of Seoul. Rooms at Signiel Seoul provide a minibar and air conditioning, and guests can stay connected with free wifi. In addition, while staying at Signiel Seoul guests have access to a concierge and room service. You can also enjoy a pool and breakfast. Need a place to park? Free parking is available at Signiel Seoul. Nearby landmarks such as Seoul Seokchon-dong Ancient Tombs (0.7 mi) and World Peace Gate (0.7 mi) make Signiel Seoul a great place to stay when visiting Seoul. While you’re here, be sure to check out some of the French restaurants, including STAY, Modern Restaurant, Bar 81, and Table 34, all of which are a short distance from Signiel Seoul. There is no shortage of things to do in the area: explore popular gardens such as Changdeokgung Palace, Namsan Park, and Seoul Children's Grand Park. Whether you’re traveling for business, pleasure or both, Signiel Seoul is sure to make your visit to Seoul one worth remembering.

Amenities

Pool

Internet

Suites

Room service

Free Internet

Free Parking

Wheelchair Access

Restaurant

Bar/Lounge

Spa

Signiel Seoul Reviews

742 reviews

"Do not go to Signiel Seoul if you have food allergies. We notified them prior to arrival, at checkin and when we arrived at the restaurant. Two out of three meals we were served nuts eventhough they knew of the nut allergies. Chicken with garlic was actually chicken with almonds. Two days later beef ribs with no nuts actually was beef tibs with nuts. Total incompetence with no response to fix the problem and no real caring or understsnding of the problem. These food allergies are potentially life threatening. The day manager and the head chef did not seem to care (May 24, 2026) McDonalds is far superior in dealing with allergies."

A Tripadvisor traveler review

May 23, 2026

"From the moment we checked in, the service was outstanding. A special mention must go to Mr Mercury, who accommodated all of our requests with genuine kindness, professionalism, and impressive attention to detail. His warm approach set the tone for a truly memorable stay. The hotel itself is beautiful, refined, and maintained to the highest standard. The rooms are exceptional, thoughtfully designed, and equipped with everything you could possibly need for a comfortable and luxurious stay. The views of the city are simply mesmerising and make the experience even more special. Housekeeping also deserves special recognition. The team were absolutely amazing, keeping the room spotless and beautifully presented throughout our stay, with the same level of care and attention that reflects the hotel’s high standards. What stood out most was the hotel’s consistency: excellent service, superb amenities, professionalism, genuine kindness, and a real sense of care from the entire team. We were extremely satisfied with our stay and will definitely return. Signiel Seoul is a hotel that truly lives up to its reputation."

A Tripadvisor traveler review

May 10, 2026

"Pros - my God the views to die for! Housekeeping soooo good! Gym great. Breakfast staff and food great. Wish more variety for food but still ok Cons Over priced. Paid 7m for 3 nights and not worth it Restaurant food in bar 81 and lobby lounge horrible. Hanwoo steak aged tasted like some rubbery crap. Signiel staff in afternoon refreshments rude. Some girl who doesnt know how to behave at all… food in the afternoon was cookies and juice.. comeon?? Heard of afternoon tea? Sandwiches etc?? Overall i wont be back. Waste of money…"

A Tripadvisor traveler review

May 04, 2026

"We were disappointed by our recent stay at Signiel Seoul, which is unusual for us. We travel frequently, stay at luxury properties around the world, and typically research hotels carefully before booking. We rarely leave negative reviews, but in this case the experience fell well short of expectations. To start with the positives: we booked a Deluxe Suite with Scenic Bath, and the room itself was excellent—spacious, attractive, and fully consistent with the standard we expected. Check-in was efficient and professional, and our Amex Fine Hotels & Resorts benefits were clearly explained. Unfortunately, that is where the positives largely ended. The core issue was service. At this price point, and for a hotel marketed as one of Seoul’s premier luxury properties, guests should expect warm, polished, intuitive hospitality. Instead, interactions throughout our stay felt overly scripted and impersonal. Staff were generally courteous, but service often came across as transactional rather than genuinely welcoming or anticipatory - "robotic" is an appropriate description. This is not an inference to the staff personally, but the ubiquitous nature of this transactional feel is indicative of training and leadership issues. This is especially noticeable when compared with other top-tier hotels in Seoul and elsewhere, where service feels natural, engaged, and seamless. Our last stay in this city was at the Four Seasons Seoul, which had phenomenal service. Signiel has the physical product to compete at that level, but not yet the service culture. Another recurring frustration was elevator wait times. We understand the unique logistics of a hotel located high within one of the world’s tallest towers, but delays were frequent enough to become a consistent inconvenience. None of this means every guest will be unhappy here. Many travelers may enjoy the impressive views, strong room product, and landmark setting. But guests accustomed to truly refined luxury hospitality may come away feeling that the experience does not match the rates, reputation, or accolades. Signiel Seoul has tremendous potential. With stronger service training and a more guest-centered hospitality mindset, it could become exceptional. At present, it feels like a beautiful hotel still trying to grow into the level it aspires to represent."

A Tripadvisor traveler review

Apr 26, 2026

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