At the intersection where Gran Vía's easternmost stretch meets Calle de Alcalá, one of Madrid's most recognisable Beaux-Arts facades curves around the corner in a sweep of white stucco, wrought-iron balconies, and exuberant sculptural ornament that dates the building firmly to the early twentieth century. The NH Collection Madrid Gran Vía was fitted into this seven-storey landmark, whose mansard-inflected roofline and layered classical detailing place it squarely within the Haussmann-influenced urbanism that shaped the Gran Vía corridor from its inauguration in 1910 onward. The rooftop, glassed in and opened as a dining terrace, frames the city's low skyline through floor-to-ceiling glazing — the ornamental chimney pots of the building itself visible beyond, turned into an accidental architectural tableau. Inside, the interiors move decisively away from period pastiche. Guest rooms are dressed in a palette of slate grey, warm taupe, and teal — tall headboard panels in leather-toned upholstery flanked by mesh-shaded wall sconces, with terracotta lounge chairs introducing a note of colour that carries through the property. The ground-floor restaurant sets geometric encaustic-tile flooring against mustard-yellow banquette seating and a diamond-lattice bronze screen divider, the mix of mid-century chair profiles and industrial-leaning pendant lights giving the space a contemporary Madrid atmosphere rather than a corporate one. The tension between the building's ornate exterior and the restrained modern fit-out within is handled with enough confidence to feel intentional rather than unresolved.

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