At the intersection where Gran Vía's easternmost stretch meets Calle de Alcalá, one of Madrid's most recognisable Beaux-Arts facades curves around the corner in a sweep of white stucco, wrought-iron balconies, and exuberant sculptural ornament that dates the building firmly to the early twentieth century. The NH Collection Madrid Gran Vía was fitted into this seven-storey landmark, whose mansard-inflected roofline and layered classical detailing place it squarely within the Haussmann-influenced urbanism that shaped the Gran Vía corridor from its inauguration in 1910 onward. The rooftop, glassed in and opened as a dining terrace, frames the city's low skyline through floor-to-ceiling glazing — the ornamental chimney pots of the building itself visible beyond, turned into an accidental architectural tableau. Inside, the interiors move decisively away from period pastiche. Guest rooms are dressed in a palette of slate grey, warm taupe, and teal — tall headboard panels in leather-toned upholstery flanked by mesh-shaded wall sconces, with terracotta lounge chairs introducing a note of colour that carries through the property. The ground-floor restaurant sets geometric encaustic-tile flooring against mustard-yellow banquette seating and a diamond-lattice bronze screen divider, the mix of mid-century chair profiles and industrial-leaning pendant lights giving the space a contemporary Madrid atmosphere rather than a corporate one. The tension between the building's ornate exterior and the restrained modern fit-out within is handled with enough confidence to feel intentional rather than unresolved.

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The newly opened NH Collection Madrid Gran Vía is in the heart of one of Madrid's most iconic streets. This city center hotel is in an ideal location for shopping at designer boutiques, as well as exploring Gran Via's restaurants, coffee shops, book stores and cocktail bars. The hotel is within walking distance of central attractions, including La Puerta del Sol, Plaza Mayor, Plaza Espana.