At the precise junction where Gran Vía meets Calle de Alcalá, one of Madrid's most photographed corners, a seven-storey Beaux-Arts building completed in 1917 commands the intersection with the confidence of a building that has always known its place in the city. The Principal Madrid was carved from this early twentieth-century structure — its white limestone facade, wrought-iron balustrades, and crowning balcony tier visible in the aerial image beside the Metropolis Building's gilded Winged Victory — and the 76-room hotel makes the most of every floor, culminating in a rooftop terrace planted with mature olive trees and furnished with crimson-cushioned iron bistro chairs and carved wooden benches that survey Madrid's terracotta roofscape toward the Sierra de Guadarrama. Inside, the interiors navigate a careful line between the building's classical shell and a cooler contemporary register. The lobby bar layers charcoal-painted panelling and dark marble floors against a carved white marble fireplace and an antique bookcase dressed with curiosities — the atmosphere closer to a well-curated private club than a hotel salon. Guest rooms continue the palette of slate grey and warm taupe wall coverings, dark-framed upholstered headboards, and velvet-topped steel bench frames in aged gold, small framed figure drawings clustered above the beds like a Madrileño collector's overflow. Floor-to-ceiling French windows frame the Baroque ornament of the surrounding facades, making the city itself the room's primary decoration.

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The Principal Madrid Hotel is much more than a luxurious modern boutique hotel. Its prime location in the heart of Madrid, its exclusive entrance, its 76 elegantly appointed rooms, the stunning Terraza (rooftop terrace,7th floor) with what may be the best views in Madrid, and its Ático (penthouse, 6th floor) where avant-garde haute cuisine meets classic cocktails in a space with the best music are reasons enough not to miss the opportunity of discovering this renovated building, now one of the capital’s must-see sights. The hotel’s impressive Ático and Terraza boast the best panoramic views of downtown Madrid. In both, amid large, lush garden areas, you can sip a cocktail or order from the menu concocted by Ramón Freixa (2 Michelin stars), soak up some sun in the Solarium or enjoy the sound of the overflow pool and the best ambient music or our outdoor showers in summer… and always with the finest service to ensure that your every wish is granted.