At the precise junction where Gran Vía meets Calle de Alcalá, one of Madrid's most photographed corners, a seven-storey Beaux-Arts building completed in 1917 commands the intersection with the confidence of a building that has always known its place in the city. The Principal Madrid was carved from this early twentieth-century structure — its white limestone facade, wrought-iron balustrades, and crowning balcony tier visible in the aerial image beside the Metropolis Building's gilded Winged Victory — and the 76-room hotel makes the most of every floor, culminating in a rooftop terrace planted with mature olive trees and furnished with crimson-cushioned iron bistro chairs and carved wooden benches that survey Madrid's terracotta roofscape toward the Sierra de Guadarrama. Inside, the interiors navigate a careful line between the building's classical shell and a cooler contemporary register. The lobby bar layers charcoal-painted panelling and dark marble floors against a carved white marble fireplace and an antique bookcase dressed with curiosities — the atmosphere closer to a well-curated private club than a hotel salon. Guest rooms continue the palette of slate grey and warm taupe wall coverings, dark-framed upholstered headboards, and velvet-topped steel bench frames in aged gold, small framed figure drawings clustered above the beds like a Madrileño collector's overflow. Floor-to-ceiling French windows frame the Baroque ornament of the surrounding facades, making the city itself the room's primary decoration.

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The Principal Madrid is a five-star boutique hotel located in a historic building right on Gran Vía, in the heart of Madrid. An urban refuge where the vibrant rhythm of the city coexists with peaceful spaces, thoughtful design, and an elegant, contemporary atmosphere. Its rooms and suites are designed as an oasis of rest above the city: bright, quiet, and crafted with noble materials that convey a sense of sophisticated comfort. The hotel stands out for its intimate character and attention to detail, tailored for those seeking an exclusive stay in the center of the capital. On the culinary side, the Ático restaurant offers seasonal Spanish cuisine in a privileged setting, accompanied by one of Madrid's most iconic terraces, boasting open views over Gran Vía and the city skyline. It is a meeting point for both guests and visitors, especially at sunset. The hotel also features dedicated wellness spaces, a gym, and event areas, always maintaining a boutique scale and personalized serv