Striped canvas awnings in sage and cream, a white-painted brick facade stepping back from Santa Monica Boulevard in West Hollywood, and a rooftop dense with palms and olive trees visible from the street — this is the face that Soho House Holloway presents to one of Los Angeles's most trafficked corridors. The building, a low-rise structure at 8465 Santa Monica Boulevard, was redesigned to carry the residential warmth the Soho House group has made its signature, with interiors conceived by the brand's in-house design team to feel less like a hotel and more like a well-edited private apartment that happens to sleep multiple guests across its 45 rooms. Inside, the palette runs to crimson velvet bed frames, patchwork wool throws in ochre and earth tones, exposed oak ceiling beams, and freestanding clawfoot tubs positioned within the room rather than hidden behind a bathroom door — a gesture that prioritises atmosphere over convention. The bar area trades on a mid-century Californian mood: terrazzo floors flecked in black and white, solid oak spindle-back chairs gathered around Calacatta marble-topped tables, a timber-panelled ceiling draped with cascading Boston ferns. The rooftop terrace, laid in terracotta-and-cream checked tile, gathers canvas scalloped umbrellas and teak lounge furniture around views that stretch across the West Hollywood skyline — the kind of afternoon-into-evening space that explains why Soho House properties hold their members so reliably.

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