At 8430 Sunset Boulevard, one of the Strip's most conspicuous new towers has already worn two identities in four years — first as Pendry West Hollywood, and since August 2025 as The Sun Rose West Hollywood, a rebranding that brought with it a complete reimagining of the interiors by Martin Brudnizki Design Studio. The building itself, designed by Ehrlich Yanai Rhee Chaney Architects with Cuningham Group as architect of record, remains a confident vertical presence above the low-slung sprawl of West Hollywood, its 149 rooms and 40 private residences stacked high enough that the rooftop pool looks out across the basin to a downtown skyline that seems almost theoretical in the distance. Brudnizki's touch is immediately legible: a palette built from deep cobalt velvet headboards, lacquered navy credenzas trimmed in brass, and swirling blue-and-gold custom rugs that carry the feeling of California glamour pressed through a mid-century Art Deco filter. The entrance forecourt — its checkerboard paving, bronze-framed glass walls, and geodesic sculptural door detail visible at night — sets a tone that the interiors sustain without straining. The rooftop restaurant, with its billowing draped ceiling, sage-green tile columns, and Murano-style chandeliers suspended above terracotta and slate checkerboard floors, is the most theatrical room in the building: an updated supper-club fantasy that earns the view it commands.

Formerly Pendry West Hollywood

The Sun Rose radiates the Strip’s legendary glamour, a place where Los Angeles’ spirit and style come alive. Prepare for an extraordinary escape.