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Hotel Emblem San Francisco

San Francisco, CA • Union Square • OPTIMIZE

avg. $256 / night

Includes $13 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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At a glance

A 1915 Beaux-Arts landmark reimagined around Beat Generation aesthetics with artist-curated interiors and a literary salon bar.

Best for: Architecture enthusiasts and literary history travelers

Highlights:

  • 1915 Beaux-Arts facade with ornate ironwork fire escapes
  • Interiors inspired by Beat Generation writers and Ferlinghetti
  • Guestrooms feature large-format Lebo artwork and cobalt lacquered details
Literary-bohemianhistoric

PB hotel design editorial

Built in 1915 on Powell Street at the edge of Union Square, the ornate brick structure that houses Hotel Emblem San Francisco wears its Beaux-Arts origins openly — decorative cornices, elaborate ironwork fire escapes cascading down the facade in layered zigzag geometry, the whole thing glowing amber against the San Francisco dusk like a period film set that somehow stayed standing through a century of earthquakes and reinventions. Viceroy Hotel Group repositioned the property in 2017 with interiors conceived around the Beat Generation writers who once haunted this neighborhood, treating the literary counterculture of Ferlinghetti and Ginsberg not as wallpaper nostalgia but as a genuine design language. The lobby channels that intent through wide-plank walnut floors, a stacked-stone accent wall, dark-painted ceilings, and a reception desk low enough to feel like a conversation rather than a transaction — a vintage typewriter placed nearby as a knowing prop. Guestrooms across the property's 96 keys carry sage grasscloth walls, cobalt-lacquered armoires, crimson settees, and abstract patterned carpets in charcoal and cream, with oversized works by artist Lebo mounted above walnut headboards — their ink-heavy figures, newspaper-collage backgrounds, and expressionist line work giving each room the feeling of a gallery wall someone actually lives among. The bar opens into broad communal tables, brass pendant clusters, and more large-format portraiture, the whole ground floor operating with the loose energy of a literary salon that happens to pour excellent cocktails.

Travel notes

No travel notes provided yet.

About

Check in and leave the status quo behind. Hotel Emblem San Francisco in downtown San Francisco where Nob Hill meets Union Square and the Theater District, is a haven for those that think as boldly as they live. Inspiring conversation in all the right ways, with plenty of modern provocations, Hotel Emblem features a cocktail-focused restaurant and 96 vibrant guestrooms. Every corner is designed to spark creativity, from the bar inspired by the Beat Generation, to the book-filled Writer’s Alcove in the lobby, to the eclectic guestrooms, where patterns play and an expressive vibe thrives. This hotel is a muse – and you will be, too. Lend your voice at the weekly poetry slam. Get lost in the flow of nightly live jazz. Tap out a few thoughts on the lobby typewriter.

Amenities

Air conditioning

Bathrobes

Room service

Internet

Wifi

Pets Allowed

Non-smoking rooms

Wheelchair Access

Meeting rooms

Dry cleaning

Hotel Emblem San Francisco Reviews

1,109 reviews

"The hotel space was small but what you expect from a city hotel. We stayed there for 3 nights, and had a great experience. The staffs were friendly and helpful. Don't forget to request to rent record player and/or type writer. There's a pool table next to the bar that we used one evening. We did not feel unsafe walking around the hotel, and there are plenty of places to go. For Simpson's fan, there's a bar next door called "Mo's Tavern"... Get the "Flaming Mo's" drink :)"

A Tripadvisor traveler review

Jul 24, 2026

"Nice location in the city. Plenty of restaurants and cable cars walkable. Short uber ride to everything else. Great stay"

A Tripadvisor traveler review

Jul 24, 2026

"The hotel, location and everything about it was great! We will be back next time we are in SF! I slept like a baby while I was there!"

A Tripadvisor traveler review

Jul 21, 2026

"I had a lovely stay at the hotel Emblem last week. Location is central, 10-15 minute walk to Market street and MOMA. Hotel has a bar, coffee/bakery and there is a diner a couple of doors down. The reception staff was pleasant, helpful and attentive much better than some of the large chain hotel staff. A special shout out to Cora who was very considerate. The system was down at check in so Cora accompanied me to my room to let me settle in instead of waiting around in the lobby. My King room on the 6th floor was smallish but well furnished, clean and quiet. Would definitely stay here again!"

A Tripadvisor traveler review

Jul 20, 2026

"What stood out for me was the staff. Everyone excelled at being extremely helpful. One of the lamps wasn't working, and it was fixed (or replaced) by the time we returned to our room. We received daily housekeeping service, which seems like a little thing, but many hotels have stopped offering it, and I've come not to rely on in most places. Coming into a clean room with fresh towels always put a smile on my face. At check-in we were offered an upgraded room, and at my request one that faced the street (to avoid side wall views). The room was larger than expected; I appreciate a room that has a sitting area and a desk (which I used every day). Every detail of the room was thoughtfully curated, from the fascinating wall graphics, to an extremely comfortable bed, to bedside USB charging ports, to a bulletin board over the desk, to thoughtfully placed lighting, to a beautiful and functional bathroom (with its own window), to a nice nespresso machine, complete with pods and creamer. I especially appreciated the lobby level coffee/pastry restaurant. The hotel restaurant and bar were very inviting, but our schedule didn't allow time to explore. It was definitely a plus for many guests. The hotel has a single elevator for its seven floors, but it was remarkably efficient. I rarely had to wait. Finally, I hadn't been to San Francisco since the pandemic, and I had prepared myself for a city in decline. Quite the contrary. The city felt alive and safe. Overall, this was a real find, only steps from Powell Street and Union Square."

A Tripadvisor traveler review

Jul 14, 2026

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