At the corner of Fifth and Mission in downtown San Francisco, a nine-story Beaux-Arts building clad in distinctive celadon-glazed terra cotta has anchored the SoMa streetscape since 1909, its rounded corner tower and arched ground-floor arcade surviving the earthquake and fire of the previous year's devastation. The building, designed by the firm Reid Brothers, became Hotel Zelos San Francisco when Provenance Hotels reimagined it in 2014, commissioning interior designer Nicole Hollis to thread a sharp contemporary sensibility through its ornate historic shell. Hollis set the rooms in a palette of warm taupe and charcoal, with linear textured carpeting, arc floor lamps in brushed chrome, and large-format photographic artworks — hyperreal digital portraits of ambiguous, otherworldly figures — anchoring each headboard wall in a way that makes the technology-and-humanity theme feel considered rather than decorative. The 202 guest rooms carry the same tension between the building's Edwardian bones and a deliberately futurist point of view. Downstairs, the bar space amplifies this: perforated metal ceiling panels backlit to a warm amber glow, oversized globe pendants, and low wrap-around lounge chairs in slate blue linen arranged around medallion-patterned carpet. Outside, a courtyard terrace screened by stands of bamboo runs a linear fire feature down its center spine, with wire-frame side chairs and a retractable canopy — urban, restrained, and far more considered than the building's ornate facade would lead you to expect.

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A sleek, stylish hub in the heart of the city's vibrant shopping, dining, and entertainment district, Hotel Zelos San Francisco is a fashion-forward oasis where business and pleasure meet, and where inspiration and passion await. Catch a theater performance. Drop into a gallery. Hop on the cable car. Or take the best of downtown shops by storm.