1/5

W San Francisco

San Francisco, CA • Union Square • OPTIMIZE

avg. $238 / night

Includes $13 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

Marriott Bonvoy® property

Exclusive PressBeyond Benefits

Get to where you see yourself

Ultra-clean, global, hand-picked hotel curation & imagery designed to help you visualize enticing environments and the elevated social experiences they create

Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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PB hotel design editorial

Directly across Third Street from Mario Botta's San Francisco Museum of Modern Art, a 31-floor limestone-clad tower that opened in 1998 gives the W San Francisco one of the more culturally charged addresses in the city's SoMa district. The building, designed by Hornberger + Worstell, carries the postmodern classicism typical of late-1990s American hotel construction — set-back crown, symmetrical fenestration, a podium base that anchors the tower to the street grid — while the interior has been substantially reworked over successive renovations to keep pace with the W brand's evolution from Ian Schrager-era nightclub aesthetic toward something with more graphic energy. The guest rooms, visible in the images, show that graphic energy clearly: faceted gold headboard panels arranged in angular, origami-like geometry rise against white lacquered walls, while charcoal carpet printed with gold triangular motifs and fuchsia-accented bedding push the palette hard. The double-height restaurant space works a more considered register — sheer chain-link curtains diffusing light across walnut-topped tables, globe pendant clusters descending through the void, white upholstered dining chairs grounding the room in something closer to calm. The bar leans back into pure spectacle, chrome mesh columns catching LED-blue uplighting beside white lacquer bar stools. The 404-room property has always been most alive at night, when the tower's position beside Botta's terracotta drum makes the two buildings feel like they belong to the same late-century conversation about urban confidence.

Travel notes

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About

Take in the cutting-edge technology scene, avant-garde spirit, and W San Francisco cosmopolitan ethos. Embodying San Francisco, California's unique energy and style, our hotel places guests near downtown must-sees like SFMOMA, Chinatown, and Oracle Park. Settle into spacious hotel rooms and suites with sweeping downtown San Francisco views, pillowtop mattresses, and fully-stocked mini-bars. Maintain your workout routine at our on-site restaurant. Refuel anytime at TRACE, our signature farm-to-table restaurant, or stop by the Living Room Bar for handcrafted cocktails in a vibrant setting.

Amenities

Meeting rooms

Internet

Suites

Wifi

Public Wifi

Paid Wifi

Paid Internet

Non-smoking rooms

Dry cleaning

Laundry Service

W San Francisco Reviews

2,551 reviews

"I like this. It is set in the center of San Franscisco. Everyone there is really nice, nice atmosphere. The rooms are nice, fancy, with great views. This hotel is very clean. They serve breakfast in the morning, expensive, but good. I recommend the Continential Crossiant. The elevator goes very fast, so if you get a room up high, your ears might pop on the way down. It has a bar in the evening, and the service is very nice. I definitely recommend."

A Tripadvisor traveler review

Feb 25, 2026

"Enjoyed one week stay here, very friendly and attentive staff, quick to respond to my requests, shoutout to Jared at concierge who gave excellent restaurant options."

A Tripadvisor traveler review

Jan 17, 2026

"Great location in SoMa that’s close enough to Union Square, public transit, and other points of interest without being too close to the hecticness of the surrounding area. Rooms are clean and very spacious with enough room to spread out and many surfaces to place luggage on. The bed is one of the comfiest hotel beds that we’ve slept on. If you’re lucky, you’ll also have a great view of the city and the Bay Bridge. Special shoutout to Josh at the front desk for taking care of us and making us feel welcome the entire stay. He went above and beyond to make sure we had everything we needed, which made the whole experience even more enjoyable. Overall we’re so glad to have found the perfect place to stay any time we’re in the city. Looking forward to the next time we’re back!"

A Tripadvisor traveler review

Dec 29, 2025

"The W is an outstanding property - staff is first class and very accommodating. I left a piece of clothing in my room and was returned to me promptly. Thank you SHANE !"

A Tripadvisor traveler review

Dec 17, 2025

"Such a beautiful hotel with great ambience. Josh at the front desk was amazing! There customer service support is great and I would highly recommend booking at this hotel."

A Tripadvisor traveler review

Nov 30, 2025

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W San Francisco | Best Design-Driven Stays in San Francisco, CA