Embedded within Brickell City Centre — the $1.05 billion mixed-use development that Arquitectonica master-planned for Swire Properties across nine acres of Miami's financial district — EAST Miami sits inside a 39-storey tower that opened in 2016, giving Swire's lifestyle hotel brand its first North American address. The brief demanded that a hotel function credibly within a structure shared with residences, retail, and office floors, and the interior design team at Rockwell Group answered by calibrating each zone to a different register: guest rooms kept deliberately spare, the rooftop charged with atmosphere. The 352 rooms take their cues from the tower's curtain-wall logic — floor-to-ceiling glazing frames unobstructed views over Biscayne Bay and the downtown skyline, with wood-effect porcelain tile flooring, walnut-veneer headboard panels, and large-format photographic murals of open water providing warmth against the cool grey palette. The sculptural bronze-finished pendant lights visible throughout the rooms recur as a consistent design thread. Above it all, the Sugar rooftop bar pivots toward something far more seductive: darkened timber beam ceilings, a long black bar fronted with laser-cut metalwork screens in a geometric floral pattern, copper bucket pendants, and lounge seating in cognac leather and burnt orange velvet arranged against city-light panoramas. The pool terrace below, shaded by palm canopies and a tensile white canopy structure, punctuates the Brickell streetscape with an unexpected patch of tropical leisure inside an otherwise relentlessly vertical neighborhood.

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