What you see from the corner of State and Rush is a deliberate act of architectural conversation: a faceted cobalt glass tower, its pleated curtain wall catching the Lake Michigan sky, rising from a meticulously preserved 1920s terra-cotta and red brick base that once housed the Avenue Motel. Hartshorne Plunkard Architecture designed the new-build addition to sit above rather than erase the historic structure, and the contrast — creamy Beaux-Arts ornament giving way to folded blue glass — is precisely the point. Viceroy Chicago opened in 2017 with 180 rooms across 18 floors, and the Gold Coast address situates it within one of the city's most architecturally layered neighborhoods, the John Hancock Center and 875 North Michigan visible from the rooftop pool deck. Interior designer Roman and Williams brought a sensibility drawn from mid-century American glamour rather than corporate luxury — walnut case goods with brass hardware, geometric gold-and-black tile headboard walls that carry faint echoes of Frank Lloyd Wright's textile-block ornament, low-slung lounge chairs upholstered in patterned wool. The rooftop bar's burnished copper ceiling reflects back a warm amber light against the floor-to-ceiling glass, Foscarini-adjacent globe pendants lining the bartop beside a long black marble counter. Guest rooms frame views east toward the lake through the tower's angled glass panels, the geometry of the curtain wall giving each room its own oblique perspective on the Chicago skyline.

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Viceroy Chicago, located in the exclusive Gold Coast neighborhood, marks Viceroy's first destination in the Windy City. Located at the site of the 1920s-era Cedar Hotel, among historic mansions and just steps to the Magnificent Mile and Lake Michigan, Viceroy Chicago offers a locally-inspired luxury experience with 180 guestrooms and suites.