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Shinola Hotel

Detroit • Downtown • SPLURGE

avg. $322 / night

Includes $17 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

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Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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At a glance

Detroit landmark across five historic buildings with Roman and Williams interiors and a glass conservatory bar.

Best for: Architecture enthusiasts and craft-focused travelers

Highlights:

  • Five historic buildings including the Singer Building restored
  • Roman and Williams interiors with white oak joinery and Pendleton blankets
  • Glass-vaulted conservatory bar with living plant installations
Craft-rootedwarm-industrial

PB hotel design editorial

When the watch and leather goods brand Shinola decided to open a hotel on Woodward Avenue in the heart of downtown Detroit, the brief was essentially about belief — belief that a consumer brand rooted in American craft could translate into architecture without becoming a theme park of itself. The Shinola Hotel, which opened in 2019 across a cluster of five historic buildings including the Singer Building and the T.B. Rayl Co. structure, was designed by architecture firm Kraemer Design Group with interiors by Roman and Williams, the New York studio behind the Ace Hotel New York and Viceroy Santa Monica. The exterior rendering visible here shows new construction in dark red brick with arched upper-floor windows deliberately echoing Detroit's early-twentieth-century commercial vocabulary — a ten-storey tower rising behind the rehabilitated low-rise streetwall, rooftop plantings softening the new addition's profile above Woodward. Inside, Roman and Williams brings the warmth and materiality the studio has made its signature: white oak platform beds with clean joinery, Pendleton-style wool blankets in rust and navy stripes, black rotary telephones on open-shelf nightstands. The restaurant floor uses a bold diamond-pattern terrazzo in deep red and cream, channeled banquettes and amber globe pendants referencing the brasserie tradition without replicating it. The conservatory bar — glass-vaulted, planted densely with hanging ferns and monstera — is the hotel's most theatrical space, its black-and-white geometric terrazzo floor grounding an interior that tilts generously toward the horticultural.

Travel notes

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About

Welcome to Shinola Hotel. Located in the heart of downtown Detroit, we're more than just a hotel-we're a celebration of craftsmanship, character, and thoughtful design. This is a place where unparalleled service and an obsession with quality come together to redefine luxury.

Amenities

Internet

Kids Activities

Suites

Room service

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Wifi

Shinola Hotel Reviews

586 reviews

"The experience was exceptional from check in to the valet bringing me my car when I left. Both bars had great drinks and skilled bartenders. The rooms were perfect."

A Tripadvisor traveler review

May 15, 2026

"We were attending a concert at Ford Field and were looking for a hotel nearby. Shinola popped up and as we were familiar with the watch brand thought it would be fun to stay at the hotel … exceeded expectations. From check in to check out, our 20 hour stay was perfect. Staff courteous yet personable .. from the valet to wait staff in the 3 bar areas. The front desk was helpful and went beyond the normal check in and out. Our room was comfortable and clean with space to spread out and relax. The hotel common spaces were interesting and inviting. We will definitely stay again when we are in the area. Will be looking for more reasons to visit!"

A Tripadvisor traveler review

May 14, 2026

"Shinola is easily our favorite hotel to stay each time we are in Detroit. It has a perfect location and San Morello is always delicious. Free admission to the DIA is an awesome perk and the rooms are super quiet + dog friendly! Their staff makes it an easy choice to pick our stay there each time we visit."

A Tripadvisor traveler review

May 13, 2026

"Went to Ford Field for a concert. Easy walk to the venue. Nice hotel, clean and friendly staff. Restaurant was good. Would recommend."

A Tripadvisor traveler review

May 12, 2026

"I recently stayed at the Shinola Hotel from Saturday to Sunday and wanted to share honest feedback because the experience did not align with the premium, “residential feel” image the hotel promotes. Prior to arrival, I appreciated receiving an email asking about my preferences. My requests were simple: not to be on Woodward Avenue and not to be on a low floor. Unfortunately, I was placed on the second floor directly facing Woodward. When I asked about alternatives, I was told there were no other rooms available, and no additional options or accommodations were offered. The interaction itself also felt more lightly condescending than welcoming, which was surprising for a hotel positioning itself as luxury hospitality. The noise level from Woodward was extremely disruptive throughout the night, including motorcycles and repeated Q-Line horn noise. A “residential feel” should include a sense of comfort and escape from street chaos, especially when guests specifically request quieter accommodations. There were also several cleanliness and service concerns that stood out: - The carpet in the room was visibly stained. - Food trays/plates were left in the hallway near the elevators both the first and second day. - Some of the wood flooring/common areas appeared stained and dirty rather than naturally worn. - Throughout Friday, despite five valets sitting outside, no one opened the main doors while guests entered and exited repeatedly. To be fair, on Saturday there was one staff member who did open the door and provided a noticeably better level of hospitality. The checkout experience was also disappointing. I specifically asked whether there were any charges and requested a printout of my bill. I was told there were no additional charges, and no receipt was provided. Later, reviewing my American Express statement, I saw charges had in fact been posted. I now have to contact the hotel separately just to obtain a copy of the final bill, despite the hotel already having my email address. A luxury hotel should automatically provide accurate checkout documentation. Overall, the experience felt inconsistent with the standards and atmosphere the Shinola Hotel markets itself on. There is a difference between a relaxed residential feel and a lack of attentiveness, cleanliness, and hospitality."

A Tripadvisor traveler review

May 11, 2026

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