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Shinola Hotel

Detroit • Downtown • SPLURGE

avg. $322 / night

Includes $17 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

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PB hotel design editorial

When the watch and leather goods brand Shinola decided to open a hotel on Woodward Avenue in the heart of downtown Detroit, the brief was essentially about belief — belief that a consumer brand rooted in American craft could translate into architecture without becoming a theme park of itself. The Shinola Hotel, which opened in 2019 across a cluster of five historic buildings including the Singer Building and the T.B. Rayl Co. structure, was designed by architecture firm Kraemer Design Group with interiors by Roman and Williams, the New York studio behind the Ace Hotel New York and Viceroy Santa Monica. The exterior rendering visible here shows new construction in dark red brick with arched upper-floor windows deliberately echoing Detroit's early-twentieth-century commercial vocabulary — a ten-storey tower rising behind the rehabilitated low-rise streetwall, rooftop plantings softening the new addition's profile above Woodward. Inside, Roman and Williams brings the warmth and materiality the studio has made its signature: white oak platform beds with clean joinery, Pendleton-style wool blankets in rust and navy stripes, black rotary telephones on open-shelf nightstands. The restaurant floor uses a bold diamond-pattern terrazzo in deep red and cream, channeled banquettes and amber globe pendants referencing the brasserie tradition without replicating it. The conservatory bar — glass-vaulted, planted densely with hanging ferns and monstera — is the hotel's most theatrical space, its black-and-white geometric terrazzo floor grounding an interior that tilts generously toward the horticultural.

Travel notes

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About

Welcome to Shinola Hotel. Located in the heart of downtown Detroit, we're more than just a hotel-we're a celebration of craftsmanship, character, and thoughtful design. This is a place where unparalleled service and an obsession with quality come together to redefine luxury.

Amenities

Internet

Kids Activities

Suites

Room service

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Wifi

Shinola Hotel Reviews

576 reviews

"My husband and I spent the weekend in Detroit to see a comedian with friends. We brought our dog on this trip for the first time and the hotel was extraordinarily accomodating! We were greeted with a welcome back that included a Shinola tennis ball, dog collar with bandana, extra poop bags, and a gift card for a local pet store. The hotel itself is lovely, very clean and comfortable, and the bed was fantastic. The included breakfast at San Morello was great and the discount at the Shinola store was an added bonus! Will definitely be back!"

A Tripadvisor traveler review

Apr 20, 2026

"Champagne on arrival, full rundown on what's available, advice on getting to concert venue. Gorgeous hotel, cannot wait to return for a longer stay."

A Tripadvisor traveler review

Apr 16, 2026

"Clean, comfortable room with great amenities. The food was excellent and staff was very accommodating! Even though the hotel is on a main street, the hotel was very quiet."

A Tripadvisor traveler review

Apr 16, 2026

"Had a great weekend staying at the Shinola Hotel. From the moment we walked into the door everyone was extremely courteous and kind. The room was amazing. Location is convenient for many of Detroit’s best restaurants. San Morello is a must for fine dining - try the ricotta dip!"

A Tripadvisor traveler review

Apr 13, 2026

"I stayed at the Shinola Hotel in April 2026 for a business meeting and will certainly be returning for a personal trip in the future. Everything about the hotel is well thought out and impressively executed. Understanding the history of the Shinola brand, and the effort that went into developing this hotel into the experience that it is, I was very excited for my stay. The main hotel building is the renovated 1915 T.B. Rayl & Co. building which comes into play as the hotel room amenities are branded after the historic company that the hotel building now occupies. This is just a small touch of the attention to detail the hotel employs. Upon check in, the front desk associates shared some information on the surrounding buildings, recommendations for food/beverage and were very kind and courteous (as was the entire staff) When evening came, the housekeeping staff went around to each room to ensure they had everything they needed for the rest of the evening before guests began their evening routines, which was an added touch of detail, especially for guests who may have forgotten essential items like combs, soap, etc. The rooms were incredibly well appointed. The furniture was solid, bathrooms were spotless clean, and the mini bar was stocked to the gills (if that’s your taste). Each room also came with a set of Bluetooth bookshelf speakers which came in handy during my stay as I played some music during my work to focus. The focus on the guest experience was on full display , and even though I didn’t order any room services, the options were plentiful and included late night options for guest to order overnight into the early morning. The hotel is exceptional and certainly deserving of its Michelin rating. If you’re looking for a chic and guest-centric experience on your next visit to Detroit, the Shinola hotel is no doubt, the place to stay."

A Tripadvisor traveler review

Apr 13, 2026

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Shinola Hotel | Best Design-Driven Stays in Detroit