1/5

Each hotel image sequence, including the selection and arrangement of its images, © 2026 PressBeyond. All rights reserved

PressBeyond Logo

Shinola Hotel

Detroit • Downtown • SPLURGE

avg. $322 / night

Includes $17 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

Exclusive PressBeyond Benefits

Get to where you see yourself

Ultra-clean, global, hand-picked hotel curation & imagery designed to help you visualize enticing environments and the elevated social experiences they create

Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Location

Loading map...

At a glance

Detroit landmark across five historic buildings with Roman and Williams interiors and a glass conservatory bar.

Best for: Architecture enthusiasts and craft-focused travelers

Highlights:

  • Five historic buildings including the Singer Building restored
  • Roman and Williams interiors with white oak joinery and Pendleton blankets
  • Glass-vaulted conservatory bar with living plant installations
Craft-rootedwarm-industrial

PB hotel design editorial

When the watch and leather goods brand Shinola decided to open a hotel on Woodward Avenue in the heart of downtown Detroit, the brief was essentially about belief — belief that a consumer brand rooted in American craft could translate into architecture without becoming a theme park of itself. The Shinola Hotel, which opened in 2019 across a cluster of five historic buildings including the Singer Building and the T.B. Rayl Co. structure, was designed by architecture firm Kraemer Design Group with interiors by Roman and Williams, the New York studio behind the Ace Hotel New York and Viceroy Santa Monica. The exterior rendering visible here shows new construction in dark red brick with arched upper-floor windows deliberately echoing Detroit's early-twentieth-century commercial vocabulary — a ten-storey tower rising behind the rehabilitated low-rise streetwall, rooftop plantings softening the new addition's profile above Woodward. Inside, Roman and Williams brings the warmth and materiality the studio has made its signature: white oak platform beds with clean joinery, Pendleton-style wool blankets in rust and navy stripes, black rotary telephones on open-shelf nightstands. The restaurant floor uses a bold diamond-pattern terrazzo in deep red and cream, channeled banquettes and amber globe pendants referencing the brasserie tradition without replicating it. The conservatory bar — glass-vaulted, planted densely with hanging ferns and monstera — is the hotel's most theatrical space, its black-and-white geometric terrazzo floor grounding an interior that tilts generously toward the horticultural.

Travel notes

No travel notes provided yet.

About

Welcome to Shinola Hotel. Located in the heart of downtown Detroit, we're more than just a hotel-we're a celebration of craftsmanship, character, and thoughtful design. This is a place where unparalleled service and an obsession with quality come together to redefine luxury.

Amenities

Internet

Kids Activities

Suites

Room service

Free Internet

Wheelchair Access

Restaurant

Bar/Lounge

Pets Allowed

Wifi

Shinola Hotel Reviews

609 reviews

"I stayed here because a friend of mine works for the company, and I genuinely wanted to support them. I made a real effort to enjoy my stay. The hotel itself is beautiful, well maintained, and has so much potential. Unfortunately, what happens behind the scenes tells a very different story. In my experience, the biggest issue is the management. I was told that one of the managers has been taking tips that rightfully belong to the bell staff. From what I understand, this has reportedly been brought to Human Resources multiple times, yet the employee remains in a management position. What disappointed me most is the feeling that hardworking employees aren’t valued or protected. The staff who interact with guests every day deserve better support and leadership. It’s incredibly frustrating to see serious workplace concerns allegedly go unresolved while the people doing the work continue to bear the consequences. I truly hope the company takes these concerns seriously, because the employees deserve better, and so do the guests."

A Tripadvisor traveler review

Jul 31, 2026

"The Shinola Hotel is perfectly located and beautifully designed; however, it's not a good value, especially given the disappointing customer service. Once you get past the great millwork, the maker vibe and the welcome champagne, you find a mediocre breakfast, one of those unexpected and annoying daily destination fees, quite a bit of noise, and - in our case - an unhelpful front desk. More than two days before arrival, we notified the front desk that one of our party's five room reservations mistakenly had the check-in a day too early. The person at the desk said they didn't have the authority to change it, and by the time Marcus the manager addressed the issue, he said it was too late to change. So we were charged an extra day - nearly $500. We will not be back. I will not be buying my wife any more Shinola watches, either."

A Tripadvisor traveler review

Jul 29, 2026

"Stayed at the Shinola to be near the Detroit attractions. We went to see shows and then Opera house and the Fox theater as well as a game at Comerica Park. The hotel was a convenient and comfortable stay. Our room was on the Grand River Ave side. Still could hear the loud engines revving on Woodward but there was a nice white noise sound machine to help with sleep."

A Tripadvisor traveler review

Jul 27, 2026

"Outstanding Hotel. Service, food & beverage, room comforts, and location in the heart of Detroit. This is the best place to stay."

A Tripadvisor traveler review

Jul 26, 2026

"I have stayed in some extraordinary hotels, and this one is right up there among my favorites! The room, the amenities, the staff are all first class. The uniqueness of the architecture was alone worth staying there."

A Tripadvisor traveler review

Jul 23, 2026

Guest photos

Guest photo
Guest photo
Guest photo
Guest photo
Guest photo

+13

Reviews and certain descriptive content powered by