Dropping into Williamsburg's Noord Seventh Street corridor in 2018, on a stretch where the East River industrial waterfront gives way to the neighborhood's denser residential grain, The Hoxton Williamsburg announced itself as a ten-storey new-build rather than the adaptive reuse that had defined the brand's earlier European properties. Hollwich Kushner — the New York practice known for buildings that negotiate between civic gesture and commercial program — designed the exterior: a dark metal-panel curtain wall cantilevered over a textured brick podium, the roofline articulated by retractable canvas awnings that are visible from street level and signal the rooftop bar above. The 175-room tower holds its own against the bridge view without grandstanding. Ennismore's in-house team handled the interiors, threading a palette of forest-green velvet headboards, brass sputnik pendants, dark walnut millwork, and graphic-print bedding through rooms that feel closer to a well-edited Brooklyn apartment than a branded hotel room. The open-grid clothing rack in blonde wood, the cast-bronze side table, and the low tulip-base bistro chairs at the window repeat across room categories with enough variation to avoid monotony. Downstairs, a glasshouse restaurant wrapped in mature ficus and living walls gives the ground-floor dining room a conservatory atmosphere, while the rooftop bar — yellow zellige tile behind the counter, cane bistro chairs facing the Williamsburg Bridge — delivers the panoramic payoff the building's height promises.

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Situated on the grounds of a former factory in the hip Williamsburg neighborhood, this chic hotel is block from East River State Park, a 6-minute walk from the Bedford Av subway stop and 5 miles from the Brooklyn Bridge. Stylish, industrial-chic rooms with brass and concrete details include free Wi-Fi, flat-screen TVs, work desks and en suite bathrooms. Breakfast bags are complimentary. There are 3 bars and restaurants including 1 with private dining, and another that has a rooftop terrace offering panoramic city views.