Planted at the northern edge of Dallas's Design District, where the city's appetite for contemporary architecture runs highest, the fourteen-storey tower housing Virgin Hotels Dallas announced itself from the moment of its 2019 opening as a building that wanted to be noticed. The facade's white geometric lattice cladding — a diamond-patterned screen that wraps the podium levels before giving way to a more conventional curtain wall above — gives the structure a sculptural identity unusual for this stretch of Irving Boulevard. The 268-room property was developed to anchor a neighborhood already dense with showrooms and galleries, and the building's exterior carries that curatorial ambition into its massing. Inside, the interiors lean into Virgin's signature register of irreverent glamour without tipping into pastiche. Guestrooms pair channeled-upholstery bed frames in warm cream with curved red lounge chairs and curated art — a llama photograph in a gilded frame here, a Marilyn-adjacent print there — against warm oak flooring and taupe walls that keep the wit from overwhelming the comfort. The Commons Club bar is the property's theatrical centerpiece: a circular marble-topped counter wrapped in brushed brass reeded panels, surmounted by a cascading installation of brass tubes and globe pendants that fills the entire ceiling plane. Crimson velvet stools, curved grey banquettes, and jewel-toned ottomans surround it. Above, the rooftop pool deck frames the downtown Dallas skyline — Reunion Tower visible on the horizon — beneath red market umbrellas and teak-framed daybeds arranged with geometric precision.

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Virgin Hotels Dallas is the most irresistible place to stay, work & dine in the Lone Star state. Located in the city's vibrant Design District, Virgin reimagines the boutique hotel experience with its signature mix of heartfelt service, striking design & a "Screw It, Let's Do It" attitude that Sir Richard Branson's global group has pioneered for over 40 years. Our spacious chambers & suites have comfort down to a fine art. From our patented technology beds, dedicated dressing & sleeping areas, contemporary vanities & surprising extras, our lifestyle-focused rooms make you feel like home. With three distinct dine & drink destinations, plus a rotating lineup of live music & entertainment, Virgin Hotels Dallas delivers exceptionally bold experiences with the flavor to match. Fuel up at the Funny Library Coffee Shop, sample Gulf Coast-inspired fare at Commons Club, or make a splash at The Pool Club. Join The Know loyalty program for personalized services, best rates & more.