1/5

The Lodge at Primland, Auberge Collection

Blue Ridge Mountains • Blue Ridge Plateau • OVER THE TOP

avg. $754 / night

Includes $40 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Auberge Resorts Collection

Location

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PB hotel design editorial

Perched on a 12,000-acre plateau in the Blue Ridge Mountains of Virginia, where the Highland County ridgeline drops away in every direction to folded ranges of blue-green forest, the Lodge at Primland is an exercise in making a large building feel like it belongs to its landscape rather than dominates it. The main lodge structure — clad in local stone and heavy timber, its profile broken by a distinctive circular tower that appears prominently in the aerial view — was designed to echo the vernacular of Appalachian hunting retreats while delivering the scale of a full resort. Completed in 2012, the property draws on the surrounding hardwood forest as its primary material source, with white oak flooring, cedar ceiling planking, and hand-selected stone coursing appearing consistently across guest rooms, the spa pool hall, and the dining room. The interiors carry the atmosphere of a private mountain house assembled over generations rather than specified in a single season. Guest rooms pair wide-plank oak floors with woven rattan bench stools, twig-form floor lamps, and dark-stained chestnut case goods — a palette that shifts between warm cream plaster and raw wood grain without ever tipping into rusticity. The tower suites are the most architecturally distinctive spaces, their curved walls wrapped in continuous glazing that frames panoramic ridge views, a steel-railed mezzanine level cutting through the rounded volume. The dining room's cedar ceiling, linear gas fireplace, and tall wood-framed windows at dusk reinforce the same ethos: the mountain is always the main event.

Travel notes

1hr 30min drive from Greensboro airport (GSO) or Roanoke (ROA) airport; 2hr drive from Charlotte airport (CLT)

About

Unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, The Lodge at Primland awaits on its own 12,000-acre mountain estate. From the regal Lodge, bordered by emerald fairways, to romantic log cabins and treehouses perched above the Dan River Gorge, winding trails lead to countless new discoveries. Wander along trout-filled streams and glimpse a deer silhouetted in a backlit glade. Feel the thrill of mountain biking and the restorative calm of the Auberge Spa. Gaze at primeval views and star-filled skies from the on-property observatory, and bask in the serenity of nature. At The Lodge at Primland, every moment is one to savor.

Amenities

Pool

Internet

Kids Activities

Shuttle Bus Service

Suites

Room service

Free Internet

Free Parking

Wheelchair Access

Restaurant

The Lodge at Primland, Auberge Collection Reviews

1,450 reviews

"Our family had a wonderful visit and truly enjoyed our time at the property. The overall experience was fantastic, but what stood out most to us was the incredible staff. The level of warmth, attentiveness, and genuine care made the trip especially memorable. A few team members in particular made a lasting impression on our family. Austin at Archer was fantastic and made our time there feel relaxed and welcoming. Autumn at the stables was absolutely wonderful with the horses, and Tim during the foraging experience was equally amazing. What meant the most to us as parents was how kind and engaging they all were with our son. He connected with them immediately and genuinely did not want to leave their activities, which says a lot about how special those experiences were for him. The food throughout the resort was lovely, but Stables Saloon was definitely the standout for us. The atmosphere and quality of the meal made it our favorite dining experience during the stay. That said, we enjoyed all of the restaurants and appreciated the variety offered across the property. Overall, we had a truly fantastic stay and left with wonderful memories. The experiences and, most importantly, the people we met are what will stick with us the most."

A Tripadvisor traveler review

Mar 16, 2026

"Very romantic getaway in the winter. So beautiful. Rooms are rustic modern and Elements dining room is first class in every sense. Highly recommend"

A Tripadvisor traveler review

Mar 10, 2026

"Everything was amazing from the moment we checked in until checking out. The resort is beautiful and every associate there is so nice and extremely helpful and knowledgeable. We loved Molly and Ashleigh in The Laurel Bar although everyone was wonderful. Our room was very nice it had a slider to separate the bedroom from living space. The bathroom as fantastic. We can not wait to stay again."

A Tripadvisor traveler review

Mar 09, 2026

"We will be back next year! It was a slice of heaven! We were able to unwind completely and the service, food and room was truly second to none! From the second we arrived until the second we left. We felt extremely pampered and by the end felt like family! The spa is a must if you visit! We haven't felt this relaxed in a long time! Can't wait to come back!"

A Tripadvisor traveler review

Mar 08, 2026

"FIRST RATE experience. From reservations to valet, first class team. Very few hotels, even so called 5 star lack a personalized stay. Dinner was worth the visit alone. Can't wait to go back next month for our second trip when the golf and other outdoor amenities are fully open."

A Tripadvisor traveler review

Mar 06, 2026

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The Lodge at Primland, Auberge Collection | Best Design-Driven Stays in Blue Ridge Mountains