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The Lodge at Primland, Auberge Collection

Blue Ridge Mountains, Virginia • Blue Ridge Plateau • OVER THE TOP

avg. $754 / night

Includes $40 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Auberge Resorts Collection

Location

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At a glance

A 12,000-acre mountain lodge with local stone interiors and tower suites framing Blue Ridge ridgeline views.

Best for: Architecture enthusiasts seeking mountain retreat luxury

Highlights:

  • 12,000-acre plateau with panoramic Blue Ridge views
  • Local stone and timber interiors echo Appalachian vernacular
  • Tower suites with curved walls and continuous glazing
Rustic-refinedsecluded

PB hotel design editorial

Perched on a 12,000-acre plateau in the Blue Ridge Mountains of Virginia, where the Highland County ridgeline drops away in every direction to folded ranges of blue-green forest, the Lodge at Primland is an exercise in making a large building feel like it belongs to its landscape rather than dominates it. The main lodge structure — clad in local stone and heavy timber, its profile broken by a distinctive circular tower that appears prominently in the aerial view — was designed to echo the vernacular of Appalachian hunting retreats while delivering the scale of a full resort. Completed in 2012, the property draws on the surrounding hardwood forest as its primary material source, with white oak flooring, cedar ceiling planking, and hand-selected stone coursing appearing consistently across guest rooms, the spa pool hall, and the dining room. The interiors carry the atmosphere of a private mountain house assembled over generations rather than specified in a single season. Guest rooms pair wide-plank oak floors with woven rattan bench stools, twig-form floor lamps, and dark-stained chestnut case goods — a palette that shifts between warm cream plaster and raw wood grain without ever tipping into rusticity. The tower suites are the most architecturally distinctive spaces, their curved walls wrapped in continuous glazing that frames panoramic ridge views, a steel-railed mezzanine level cutting through the rounded volume. The dining room's cedar ceiling, linear gas fireplace, and tall wood-framed windows at dusk reinforce the same ethos: the mountain is always the main event.

Travel notes

1hr 30min drive from Greensboro airport (GSO) or Roanoke (ROA) airport; 2hr drive from Charlotte airport (CLT)

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