1/5

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The Lodge at Primland, Auberge Collection

Blue Ridge Mountains, Virginia • Blue Ridge Plateau • OVER THE TOP

avg. $754 / night

Includes $40 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Auberge Resorts Collection

Location

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At a glance

A 12,000-acre mountain lodge with local stone interiors and tower suites framing Blue Ridge ridgeline views.

Best for: Architecture enthusiasts seeking mountain retreat luxury

Highlights:

  • 12,000-acre plateau with panoramic Blue Ridge views
  • Local stone and timber interiors echo Appalachian vernacular
  • Tower suites with curved walls and continuous glazing
Rustic-refinedsecluded

PB hotel design editorial

Perched on a 12,000-acre plateau in the Blue Ridge Mountains of Virginia, where the Highland County ridgeline drops away in every direction to folded ranges of blue-green forest, the Lodge at Primland is an exercise in making a large building feel like it belongs to its landscape rather than dominates it. The main lodge structure — clad in local stone and heavy timber, its profile broken by a distinctive circular tower that appears prominently in the aerial view — was designed to echo the vernacular of Appalachian hunting retreats while delivering the scale of a full resort. Completed in 2012, the property draws on the surrounding hardwood forest as its primary material source, with white oak flooring, cedar ceiling planking, and hand-selected stone coursing appearing consistently across guest rooms, the spa pool hall, and the dining room. The interiors carry the atmosphere of a private mountain house assembled over generations rather than specified in a single season. Guest rooms pair wide-plank oak floors with woven rattan bench stools, twig-form floor lamps, and dark-stained chestnut case goods — a palette that shifts between warm cream plaster and raw wood grain without ever tipping into rusticity. The tower suites are the most architecturally distinctive spaces, their curved walls wrapped in continuous glazing that frames panoramic ridge views, a steel-railed mezzanine level cutting through the rounded volume. The dining room's cedar ceiling, linear gas fireplace, and tall wood-framed windows at dusk reinforce the same ethos: the mountain is always the main event.

Travel notes

1hr 30min drive from Greensboro airport (GSO) or Roanoke (ROA) airport; 2hr drive from Charlotte airport (CLT)

About

Unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, The Lodge at Primland awaits on its own 12,000-acre mountain estate. From the regal Lodge, bordered by emerald fairways, to romantic log cabins and treehouses perched above the Dan River Gorge, winding trails lead to countless new discoveries. Wander along trout-filled streams and glimpse a deer silhouetted in a backlit glade. Feel the thrill of mountain biking and the restorative calm of the Auberge Spa. Gaze at primeval views and star-filled skies from the on-property observatory, and bask in the serenity of nature. At The Lodge at Primland, every moment is one to savor.

Amenities

Pool

Internet

Kids Activities

Shuttle Bus Service

Suites

Room service

Free Internet

Free Parking

Wheelchair Access

Restaurant

The Lodge at Primland, Auberge Collection Reviews

1,502 reviews

"First time to Primland, and we’ll be back! The grounds and accommodations are gorgeous. We stayed in the Pinnacle Suites (Hummingbird 40) and it was spacious and beautiful. The huge balcony was fabulous. We did the RTV tour with Austin and we both had massages at the spa. Our food at Leatherflower (shoutout Michael!) and the Laurel bar (shoutout Molly!) was all delicious. Cameron is the GOAT… He shuttled us to the lodge and we casually asked him where the best sunset viewing was. After we ate, he was waiting for us and went way BEYOND and took us to the perfect spot as the sun set. Amazing! We enjoyed chatting with him. He couldn’t have been kinder. We did not golf this time but plan to next time and the pro shop let us take a golf cart out to check out the course which looks tough and has breathtaking views. We hiked both mornings and the trails (we did Buzzard Roost and Pinnacles) were a nice start to the day. Primland is a splurge but in this case, you get what you pay for. Absolutely 5 Stars!"

A Tripadvisor traveler review

Aug 26, 2026

"It’s an incredible place. The staff is what makes it special. Everyone was most accommodating. The food was very good, as were the golf course and spa. Our only complaint is that our accommodations are “tired”. We stayed in a fairway cottage. I realize it’s rustic luxury, but for $1,000 a night, I expect more luxury than rustic. It was just a tad disappointing. But, we hope to return."

A Tripadvisor traveler review

Aug 23, 2026

"Amazing spot. Service top notch. Heaven on earth. Love how every staff member breathes the same culture. Comfortable Luxury DNA at its best."

A Tripadvisor traveler review

Aug 13, 2026

"We stayed at Hawk Eye. There were 10 of us ranging in age from 4 mos. to 73 years representing 3 generations. It was amazing. Hawk Eye was incredible, from the views to the pool, to the guest house and game cottage. There were wonderful "safe" spots, fenced in without access to the pool or hot tub, where my 2 year old grandson could kick a ball and run around. Food (snacks, candy, sodas, mocktails, crudite, fruit and cheeses, and breakfast with wonderful unsweetened vanilla yogurt) was included. Our butler, Makayla, was amazing, fulfilling every wish and desire (including a few clothing items that were forgotten). To top it off, there was a Jeep Wrangler with massaging seats that everyone needed a ride in and was very handy when smaller groups went for activities."

A Tripadvisor traveler review

Aug 03, 2026

"This place is a true American gem. What really made it special was the staff. You won’t be disappointed with the service and hospitality. Make sure to stay 3-4 nights to get full experience with the wide range of activities."

A Tripadvisor traveler review

Aug 02, 2026

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