Built in 1912 as Lynchburg's grand civic hotel, the seven-story brick building at 712 Church Street carried the city's social life for decades before falling into prolonged decline — a fate that its 2015 restoration as The Virginian Lynchburg reversed with considerable care. The facade retains its original Beaux-Arts ornamental plasterwork framing the entrance canopy, iron cresting running along the awning's edge, and the period vertical signage that once announced arrival to travelers stepping off trains nearby. Inside, 109 rooms were fitted out in a palette that takes its cues from the building's early-twentieth-century bones without retreating into pastiche. Guest rooms carry mahogany-finished bed frames with arched upholstered headboards, brass reading sconces, and dark lacquered case pieces with gold-bar hardware — a register somewhere between restored club hotel and contemporary Southern hospitality. The cafe at street level makes the most of the original arched window openings, pairing hexagonal-tile flooring and white subway tile with branching brass globe chandeliers that feel genuinely of the moment. The dining room moves in a different direction — slate-blue walls, crushed-velvet banquettes, cowhide chair seats, and Murano-style burst pendants overhead — moody enough to read as a proper evening room. Throughout, the building's generous ceiling heights and oversized original windows do much of the design work, lending rooms a proportion that newer construction in the Curio Collection portfolio rarely matches.

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