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The Liberty Trust

Roanoke • Downtown • OPTIMIZE

avg. $164 / night

Includes $9 / night in cash back

Cash back is redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out

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Cash back

5% cash back on all completed stays (redeemable via Virtual Visa, Venmo, or bank transfer starting 24-48 hours after check-out)

Credit card points

Credit and debit card charges are processed directly by the hotel (i.e. not PressBeyond), meaning that any travel-specific credit card points or incentives that you normally get as a cardholder for direct hotel bookings are preserved

Hotel loyalty points

Points accrual and status eligibility with major hotel loyalty programs: Marriott Bonvoy, Hilton Honors, World of Hyatt, and others

Free breakfast

Breakfast-included rate options available

Room upgrades

Complimentary room upgrades (subject to property availability)

Extend your stay

Early check-in and late check-out (subject to property availability)

Part of Preferred Hotels & Resorts

Location

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PB hotel design editorial

Built in 1910 as a financial institution anchoring downtown Roanoke's commercial core, the Liberty Trust Building wore its civic ambitions plainly — limestone colonnades at street level, cream brick rising above, ornate iron balconies punctuating the facade with a formality that belonged entirely to the banking era. The Liberty Trust hotel, which opened in 2018 following an adaptive reuse conversion, preserved those bones with care: the original marble columns, terrazzo floors, and monumental vault doors survive intact in the ground-floor restaurant, where brass-studded leather stools and warm walnut tables are arranged around the former bank vault as though the room simply accumulated furniture over a century rather than being designed from scratch. Upstairs, the 54 guest rooms trade the lobby's Beaux-Arts weight for something lighter — mint-green walls, dark-stained walnut bed frames with deep button-tufted leather headboards, herringbone bed runners in teal and charcoal, and houndstooth accent pillows that nod to mid-century tailoring without overclaiming a period. The original double-hung windows, framed in chocolate-painted wood, frame long views across Roanoke's rooftops to the Blue Ridge in the distance, a reminder that the building's height was always meant to confer status on whoever stood inside it. The lobby arranges blush velvet wingbacks and dove-grey lounge chairs between the retained marble columns, globe-cluster brass floor lamps casting a warmth that the original banking hall would never have permitted.

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About

The Liberty Trust is a boutique historic hotel in Downtown Roanoke, Virginia. Boasting 54 luxurious guest rooms designed with custom-made furnishings, top-quality detailing and finishes, and upscale amenities, the hotel’s design is significantly inspired by its original standing as the former historic First National Bank headquarters that was constructed in the early 20th century. Regarded as the most well-preserved and appointed Edwardian era bank building in Virginia, The Liberty Trust is proudly featured on the National Register of Historic Places. The Liberty Trust is a member of Preferred Hotels and Resorts, Lifestyle Collection.

Amenities

Wheelchair Access

Free Wifi

Non-smoking rooms

Air conditioning

Refrigerator in room

Non-smoking hotel

Safe

Breakfast Available

Housekeeping

Baggage Storage

The Liberty Trust Reviews

360 reviews

"The lobby restaurant had a great atmosphere, but most seating was more sofa/chair cocktail than meal friendly. But the apps we tried were very good. Our room featured a "classic queen"which we decided was code for a full size. Check in can be a little tricky if you have much luggage. There is a high curb. Parking is across the street. Very nice staff. Decor was interesting and fit the building perfectly."

A Tripadvisor traveler review

Apr 12, 2026

"3 Art friends spent a wonderful overnight at the Liberty Trust. Thebeaux a design and beauty of this gem is beyond compare. The marble, carvings, vault and bar are gorgeous--representative of the best of beaux arts architecture. We had a lovely welcome at the reception and found all staff to be so helpful. We each had a single and all were very satisfied. WE enjoyed an appetizer and drink and then had small plates in the lounge as we had a packed day and enjoyed relaxing at the hotel for the evening. They held our bags after checkout so we could continue some shopping and walking. We plan to stay there again. For museum goers, the Taubman is a marvelous museum--surprising number of excellent exhibitions for a regional museum. A+ all around."

A Tripadvisor traveler review

Apr 11, 2026

"The Liberty Trust is located in a perfect spot if you are traveling south and need a unique stopover. The atmosphere is nostalgic as you feel as if you are walking into a beautiful vintage bank. The rooms are spacious and beautifully appointed. Gorgeous showers, clean and shiny with copper accents everywhere. You are right in the city but the noise level is zero. The bar and restaurant is very comfortable and everything we had was delicious. Great and friendly service. Morning breakfast is a must! Great value!"

A Tripadvisor traveler review

Apr 09, 2026

"Wonderful hotel. First time visiting although I had walked past the hotel in past. Great restoration of a circa 1920’s bank building . Retained all the key historical parts and added modern features. The room was large and well appointed. The hallway room doors are brass trimmed which looks great. A nice touch is art from the Taubman museum in the lobby and floor lobbies. Great view of the railway and other Roanoke sites and even a view of the mountains. Did not try the restaurant but did have a cocktail and dessert at the bar which were very good. Conveniently located in the heart of downtown. Parking is a very short walk away and overnight parking with in and out privileges at $8 is a steal. Highly recommend."

A Tripadvisor traveler review

Apr 07, 2026

"We absolutely loved our stay at the hotel! The staff was amazing—so friendly, welcoming, and genuinely helpful throughout our visit. The location couldn’t have been better, making it easy to enjoy everything nearby. We only stayed one night, but it left such a great impression on us that we’re already looking forward to coming back for a longer stay and exploring more of the city!"

A Tripadvisor traveler review

Mar 27, 2026

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