Directly across from Fiserv Forum, the Milwaukee Bucks' copper-paneled arena designed by Populous, a nine-story brick building opened in 2021 as The Trade Autograph Collection — its name a nod to the city's nineteenth-century mercantile history and its position within what was once Milwaukee's Haymarket district. Eppstein Uhen Architects handled the building design, establishing a facade that borrows the warm red brick and punched window rhythms of the surrounding warehouse vernacular while the upper floors step back into cantilevered balconies with a distinctly contemporary edge. The street-level curtain wall glazing, framed in dark steel, gives the ground floor bars and restaurants full visual permeability onto the arena precinct outside. Interiors carry a palette grounded in cognac leather, slate blue paneling, and warm walnut millwork — visible across the 220 guestrooms in upholstered platform beds, open steel-framed shelving units, and abstract patterned carpets that shift between charcoal and sand. Exposed concrete ceilings keep the industrial register alive without laboring the point. The ground-floor bar anchors itself with a double-height steel cage structure above the bartop, large copper pendant lights descending through the frame in a gesture that nods to Milwaukee's brewing heritage. The upper-floor restaurant pulls the city into the room through floor-to-ceiling glazing, slatted timber ceiling baffles and a lit wine wall providing warmth against the downtown skyline beyond.

Adjacent to Fiserv Forum

Inspired by the city’s pioneering past and a local culture that is forever moving forward, The Trade an Autograph Collection® Hotel by Marriott pays homage to the hardworking history and modern spirit of today’s Milwaukee. As the official hotel of Deer District, it is located in the bustling heart of downtown, adjacent to Fiserv Forum. Situated court-side in Cream City’s dynamic hub of sports, culture, and entertainment, the hotel offers 207 luxurious rooms and suites plus destination dining with a rooftop restaurant and lounge boasting stunning city views. Highlights include a 2-story VIP suite with private access and over 9,000 square feet of sophisticated indoor/outdoor meeting and event spaces for groups up to 300. Merging modern convenience with timeless luxe, it is an experience unlike anything else in the city. The Trade. Where craft meets commerce.