Directly across from Fiserv Forum, the Milwaukee Bucks' copper-paneled arena designed by Populous, a nine-story brick building opened in 2021 as The Trade Autograph Collection — its name a nod to the city's nineteenth-century mercantile history and its position within what was once Milwaukee's Haymarket district. Eppstein Uhen Architects handled the building design, establishing a facade that borrows the warm red brick and punched window rhythms of the surrounding warehouse vernacular while the upper floors step back into cantilevered balconies with a distinctly contemporary edge. The street-level curtain wall glazing, framed in dark steel, gives the ground floor bars and restaurants full visual permeability onto the arena precinct outside. Interiors carry a palette grounded in cognac leather, slate blue paneling, and warm walnut millwork — visible across the 220 guestrooms in upholstered platform beds, open steel-framed shelving units, and abstract patterned carpets that shift between charcoal and sand. Exposed concrete ceilings keep the industrial register alive without laboring the point. The ground-floor bar anchors itself with a double-height steel cage structure above the bartop, large copper pendant lights descending through the frame in a gesture that nods to Milwaukee's brewing heritage. The upper-floor restaurant pulls the city into the room through floor-to-ceiling glazing, slatted timber ceiling baffles and a lit wine wall providing warmth against the downtown skyline beyond.

Adjacent to Fiserv Forum

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