Dropped into the southern tip of Phu Quoc island as part of VinGroup's elaborately staged Sunset Town development, La Festa Phu Quoc, Curio Collection by Hilton presents one of Southeast Asia's more unusual propositions: a Mediterranean townscape — terracotta rooflines, ochre and rose-washed facades, a campanile borrowed from Venice's Piazza San Marco — built wholesale on a Vietnamese beach and meant to be taken seriously as a hotel rather than a theme park. The aerial view confirms the ambition: cobblestone piazzas, a triumphal arch, an infinity pool running the length of the building's seaward flank, palm groves pressing against the sand, and beyond it all, the South China Sea at dusk. Inside, the design pivots away from the pastiche logic of the exterior and toward something more considered. The double-height bar carries a warm copper and dark granite palette — backlit arched cabinetwork, mosaic floors in a monochrome geometric pattern, leather-and-brass bar stools with the proportions of mid-century Italian café furniture. Guest rooms sit beneath barrelled plaster ceilings with arched windows framing sea or townscape views, the interiors furnished in burnt orange and teal against warm timber headboards and terrazzo-tiled floors, circular artworks functioning as the primary decorative gesture. The effect throughout is of a Southern European resort filtered through a contemporary Vietnamese sensibility, brighter and less literal than its architectural shell might suggest.

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Welcome to the first Curio Collection by Hilton in Vietnam, where festive moments begin with curiosity. La Festa Phu Quoc, Curio Collection by Hilton, offers one-of-a-kind experiences carefully curated to capture the imagination, rekindle the romance of travel, and awaken your sense of wonder. Tucked away on the Southern Phu Quoc coastline and just a few steps from the world-class tourist attractions such as Kiss Bridge, Kiss of The Sea show, Campanile, and Hon Thom Cable Car station, the resort features 197 Amalfi-inspired rooms overlooking breathtaking sunset with direct beach access. An excursion to La Festa Phu Quoc, Curio Collection by Hilton will arouse your curiosity with its highly distinctive Italian Amalfi Coast architecture and interior design. Celebrate the joy of life by indulging in gastronomic culinary creations at four distinctive F&B venues.